What advertising is most effective for a grill bar. Effective Restaurant Advertising

Cafes are usually associated with affordable prices and simple, understandable menu items. In the cafe you can eat lunch, drink a cup of tea at a business meeting or have a good time with friends. If you are thinking about cafe advertising, then the main leitmotif of cafe promotion should be the availability of the establishment for the majority of potential visitors. In this case, it is pointless to use expensive promotion channels, since they simply will not pay off the money spent.

Point decoration (including during the opening)

Facade

showcase

When decorating a window, there is a huge scope for creativity. You can leave it in its original form, where the cafe hall and the people in it will be visible from the street. You can also use showcases as a kind of counter, putting, for example, baskets of pastries and dishes with confectionery. In addition, you can design showcases in accordance with the season or upcoming holidays.

Outdoor advertising

Billboards

Billboards are quite a popular tool that can help to tell the story of your establishment. It is better to place billboards within walking distance (within 10 minutes) from your establishment. They should be stylish, bright and clearly express what you would like to say to potential visitors. Advertising can be fashionable and be a beautiful photograph of a cafe with a slogan and address. Also on the billboard you can display information about promotions or special offers.

Stretch marks

It is better to hang streamers over the road in front of a traffic light. Thus, the driver and passengers will have time to read what is written on the advertising medium. Also, the stretching can be placed on the opposite side of the street, thereby covering a larger number of potential visitors.

pillars

Pavement signs are usually installed in front of the entrance to the cafe or a little further on the sidewalk. The pillar should contain the name of the establishment, opening hours and information that can motivate a person to go to your cafe. For example, a lunch menu at a special price or a promotional offer.

Internal advertising

Price tags and pointers

Price tags and pointers are used to direct the guest's attention to the most relevant and attractive offers from your establishment. Pointers can be placed as in a showcase with products, for example, with confectionery. Also, signs can be in the form of hanging signs. It is important that they are made in accordance with the style of the cafe. Moreover, price tags and signs can become not only an effective advertising tool, but also an element of decor.

Table tents

Table awnings are a rectangular plexiglass structure. It is compact enough to fit in a small area - on a table or counter. Table tents usually contain a menu and various advertisements.

Internet advertising

Website

The simpler the cafe website, the better. No need to overload your potential guests with unnecessary information. It is better to fill several sections with relevant and understandable information. The site must have a menu, phone number and address of the institution with a map, the possibility of online booking a table, a slider with promotional offers. Also, please note that the usability of the site is no less important factor than the design.

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time to select the necessary resources to create it and get profit from the site as quickly as possible.

Groups in social networks

Pages on social networks should duplicate information from the cafe website. Also, it is here that you can easily communicate with your guests and answer all their questions. The key characteristics of such communication should be courtesy and quick response to requests from group members or subscribers.

Sending emails

Email marketing can be another effective advertising tool. Today there are many services that allow you to send mailings for free. The newsletter is appropriate when you have already formed a database of contacts from your guests, figured out their preferences and formed an offer that could interest them. You need to do the newsletter regularly, but not too often.

Printable advertisement

business cards

Business cards are one of the most budgetary advertising channels for your establishment. If you manage to negotiate with the owners of other nearby establishments (for example, barbershops, beauty salons), then it is better to place business cards near the cash register. In this case, the visitor will have time to get acquainted with your offer and hear a positive recommendation to visit the cafe.

Loyalty cards are another effective mechanism to attract visitors to your establishment. A progressive discount system can be not only a smart way to thank loyal visitors, but also ensure that your cafe is regularly filled. Discount cards are better to make numbered. Please note that in order to receive a card, you need to not only make a purchase for a certain amount, but also fill out a short questionnaire. This will be useful to you for further work with the guest database.

Ineffective Cafe Advertising

Advertising on TV and radio

Even if you own a cafe chain, advertising on TV and radio is a dubious undertaking. When using other promotion channels at the same time, it will be difficult to calculate how many visitors you actually acquired by placing on television or radio.

contextual advertising

This promotion channel is also ineffective for owners of small establishments. There are quite a lot of similar offers from your direct competitors, so it is better to bet on tools that allow you to establish the closest personal contact with your audience.

If you want to open a cafe in Moscow, then you are a brave and determined person. Why? Because the competition in the catering sector of the capital is colossal. Finding a venue, hiring the best chef and creating an incredible menu is only part of the journey.

A real gladiatorial battle is the promotion of a cafe. Don't know how to promote a cafe? In this article, we have collected the latest effective ways. Stay with us, read and take notes.

Promotion of a cafe: the main rule is word of mouth

More than 50% of visitors learn about the new cafe from friends and colleagues. About 18-20% read about the institution on the Internet. That is, the most effective way to promote a business is word of mouth. Thinking about how to make people talk about you and advise friends? Ideas for the promotion of a cafe in this case are virtually inexhaustible.

What interesting chips for cafes are used most often? First of all, everything related to the menu:

• Unusual composition of dishes. Unusual should equal "delicious".
• Original appearance. If the taste of the dish is appreciated only by the guest who ordered it, the appearance will surprise everyone. A photo of a carriage-shaped pumpkin with bone-carved pork ribs baked in it will quickly spread on social networks.
• Large portions. It still pleasantly surprises guests. Get your first customers on edge with the amount of servings. This will be remembered for a long time and told to friends.
• Prices. Dumping always works.

The service and design of the premises can also be an occasion for conversation:

• Unusual staff uniform
• designer tableware
• Author's door handles

Take a look at everything that the visitor has long been familiar and familiar with from a new angle. Promotion of a cafe from scratch in this case will be swift. But know the measure! When creating an unusual offer, be guided by the tastes of the audience. All of the above is designed to surprise guests. Nice to be surprised.

Promotion of a cafe or restaurant should begin even before the establishment itself opens. Start an advertising campaign a couple of weeks before X-Day. Announce the opening of the first cafe of its kind. Intrigue and throw cryptic hints. The audience should tremble in anticipation.

The main source of information about catering establishments is the Internet. New establishments often open in Moscow. How to ensure effective promotion of cafes on the Internet?

Simple rules on how to promote a cafe online:

• Create a site. The rules of a good site are a simple interface, mouth-watering photos, menus, prices, and up-to-date information about ongoing promotions and events. Entrust the creation and promotion of the site to professionals.
• Cafe promotion on social networks and Instagram. Entrepreneurs consider this method of promotion effective. In social networks, hold simple contests: a discount for reposting, coffee for all subscribers, and so on.
• Reviews. If there is a well-known blogger that suits your target audience, arrange a review.
• City reference systems. Promotion of cafes and restaurants through reference systems is another effective method. Often visitors simply look for an institution that is nearby. Be sure to post information in 2Gis, Yandex and Google maps, Local Hero and other large resources.
• Subject sites and forums. Now the forums are losing their relevance. But resources dedicated to reviews of the restaurant business are gaining momentum. The most famous and visited is Foursquare. Collaborate actively.

The main methods of cafe promotion on the Internet are discounts and gifts for subscribers and free invitations to events. Photos rule the internet. Make detailed photo reports of all events on social networks and on the website. Visitors will search for themselves and post photos. Also post attractive photos of your cafe dishes.

Chips for a cafe: what attracts guests

The atmosphere of the cafe and the interior is certainly important. But in order for everyone to know about them, it is necessary to lure guests to you. The most effective way is discounts, promotions and gifts. What promotion can you come up with for a cafe? There are a lot of options. See what competitors are offering. Come up with an unusual offer. That is, one that has not yet become pleasing to the guests.

The main thing is the benefit for visitors. First of all, they focus on price. For example, two drinks for the price of one, discounts on large orders, special menu of the day, business lunches. Constantly update discount promotions so that guests do not become bored with them. Another reason is that you want your customers to try as many items on the menu as possible. Promotions will change, and guests will order their favorite food, regardless of the discount.

Other cafe promotion ideas are gifts from the chef and club cards. The point is to show how important the guest is to you, to distinguish him from all.

On social networks, you can conduct a survey to find out what promotions visitors want to see. So you will know which offer will definitely be a success, and the guests will feel omnipotent.

If you don’t know how to quickly promote a cafe, lower prices and ask social media subscribers what they would like to see in your establishment.

How else can you promote a cafe: cooperation

There is safety in numbers. In order for as many people as possible to know about your cafe, cooperate with other businesses. A simple example. If you have opened a cafe designed for moviegoers, on a mutual basis, agree with film clubs to hold film screenings on your territory. Offer discounts or free coffee to all club members.

The more partners you have, the easier it is to promote the cafe. The logic is simple: the guests came because they promised a discount. In the cafe, they met the same inveterate moviegoers, saw huge portions of unusual food and door handles in the form of a movie projector. They were delighted, posted photos on Instagram. These photos were seen by friends and friends of friends.

Cooperation with themed clubs is very beneficial if you do not know how to promote a small cafe. People with common interests will gather in a small square. Your task is to maintain a friendly atmosphere. The atmosphere of a cozy club is suitable if you do not know how to promote a cafe in an impassable place. Create a unique offer, surprise guests and promise gifts. Then you will be found even on platform 9¾.

How to promote a cafe: a course for a young fighter

We have listed universal ways of promotion. Remember that all your efforts should ultimately be aimed at launching word of mouth. The rest is nuance.

• Thinking how to unwind cafe in a small town? It's very simple. Analyze competitors, draw up a portrait of your guest and make a loud statement about yourself before opening. Since there are fewer competitors in smaller cities, you will be recognized very quickly. And then proceed according to the algorithm described above.
• All of the above rules apply to how to promote fast food cafe. In this case, the main thing is the correct location of the business. Locate the business either on a busy street or in a busy mall. Before opening, place an offer in the windows: discounts on the opening day and an unprecedented menu. There should also be links to the site and groups in social networks.
• If five years ago, entrepreneurs puzzled over how to promote cafe without alcohol, now it can become that very unique feature. The main thing is to correctly apply this advantage. It can be a cafe for the whole family or for adherents of a healthy lifestyle. According to the audience, come up with a menu and promotions. Remember that your task is to sell a unique format.

Do you want to develop a working business, and not create an interior from scratch and make a menu? There is a solution. Pay attention to ready-made cafe business. This is a business that is already working and familiar to visitors. You will work with a real audience, which will simplify the promotion of the cafe.

Create something new, surprise your guests and develop all the time. We wish success to your cafe!

Breakfast, lunch, dinner of a modern person is always accompanied by advertising. She is everywhere ... On the menu, on the table, on the bar and even on the mirror is placed advertising in restaurants. Information for the client has a special taste and aroma. Nothing should distract from the meal, except for advertising!

Visiting cafes, bars and restaurants has long been an integral part of our lives, a tradition passed down from generation to generation. This is a great occasion to meet friends and family, have effective negotiations over a business breakfast and just have a cup of coffee when it snows outside the window. Cozy, tasty and comfortable. As a rule, visitors spend a lot of time in a restaurant or cafe, they have the opportunity to study the surroundings in detail. A resting person is positively disposed and ready to receive information.

This place can be your ad!

Table layout, video, branded restaurant supplies… Cost advertising in cafes depends on the level of the institution. Cafes at business centers are distinguished by a high level of attendance: up to 1,600 people a day. It is much cheaper to advertise here, but the institution cannot guarantee you a diverse composition of visitors. We recommend that you pay attention to network cafes located in different parts of the city. A wide coverage of the target audience will ensure effective results of the advertising campaign. Statistics show that from 100 to 2000 people visit the catering system on the day of establishment, the average number of tables is from 20 to 60.

All you have to do is prepare a creative promotional dish. This is art! But we promise you it will be delicious!

The chef is waiting for your compliment, Look at the table tent!

Cost: from 20,000 rubles / month.

Table tent is a desktop design of A6 or A4 format for advertising and menus. It looks like a house in which your information should settle. When waiting for an order, the client of the cafe will definitely pay attention to the original medium and study its content. The real estate agency placed table tents with an interesting slogan in the premium segment restaurants: “You are on the sea! You are in the Alps! Your property makes money!” The visitors appreciated the advantageous offer, and the next toast was: "For success in business." Table awnings are made using various types of paper and cardboard (coated glossy and matte, different densities from 240 to 315g/m2, laminated with matte or glossy film, covered with UV varnish).

And in the folder - the bill is your advertisement, Tastefully, brightly and without spam!

Cost: from 25,000 rubles / month.

Any customer leaving the restaurant must pay the bill. A check for the services of the institution may accompany your advertisement. It is desirable that it be a discount coupon or a gift certificate. The main task of the advertiser is to motivate the guest of a restaurant or cafe to save information, to become interested in the offer. It can be a flyer with a discount on the services of a beauty salon or the nearest car service station. You can provide a flyer to each guest sitting at the table, or make one general tab on the bill. Among the main advantages of this method of placement can be noted low cost, the ability to analyze the advertising campaign by the number of returned flyers.

I'm sitting in a wonderful restaurant - And I see a video on the screen!

Monitors are installed in many establishments of the Horeca segment today. Visitors like to watch interesting and easy-to-read videos. Even in moments when a person is busy chatting with friends and does not want to make serious decisions, you can draw his attention to your advertising product. We advise the agency organizing events to show a short film about the events that have been prepared. The construction company will show on the screen a modern house that everyone can live in, and the dance studio will develop a creative concept for a video about learning incendiary Latin dances. Recommended timing: 10, 20 or 30 seconds with rotation from 2 to 10 times per hour. Even the most fastidious client will have to watch your ad to the end, there are no “turn off” or “switch” buttons for this format. The advertiser must be prepared for the fact that he will have to buy the broadcast in the entire network of cafes or restaurants. For example: institutions of the Ginza project, etc.

I'll keep the advertisement for sure, Because I found it on the menu!

We invite you to consider branded menu inserts.

Cost: from 20 000 rub./month. - for a logo up to 200,000 rubles / month. - for A4 format.

Very often, this method of presenting an advertising message applies only to products that can be purchased in a cafe. For example: mineral water. It must be remembered that a person holds the menu in his hands for only a few minutes, then the waiter takes him away. This type of advertising will provide 100% viewing and an instant decision to purchase products.

Paper menus

Cost from 35 000 rub./month.

Thus, it is possible to imagine a new alcoholic drink, upon ordering which the guest receives a pleasant gift. Among the disadvantages of such a dialogue with the client, it should be noted that advertising occupies only a block and is often placed on the back of the menu.

Branding of napkins, chopsticks and other restaurant supplies

Cost: from 25 000 rub./month.

This is suitable for advertising a cinema located near a restaurant. All of these products are usually provided by the customer. One of the main disadvantages is the limited space for creating a full-fledged advertising message. Most likely, you will be able to place only the logo, phone number or website address.

Advertising will not spill by, We have a stand for beer!

Cost: 15 rubles / piece. Accommodation individually, in agreement with the institution.

Today, in many bars, cafes and restaurants, along with a mug, a glass of beer, bartenders offer a branded stand with the logo of the establishment, brewing company, beer brand or any other image. This stand is called a coaster (bonfire, birmat). Your information can be placed on such a stand. For example: an advertisement for a taxi or a sober driver service.

Many bars use disposable beer coasters or coasters made from absorbent cardboard. Unfortunately, these coasters quickly wear out, become soft, become unsightly and end up in the wastebasket.

We recommend that you use plastic coasters - durable, wear-resistant, they are resistant to abrasion, water, chemicals, fats, and high temperatures. Such a coaster will be on the table for a long time.

And every right tray, Clients will provide you with an increase!

This option advertising in cafes and bars, you can consider in self-service establishments or in those cafes where the client must take the tray in hand to place an order. Such catering establishments are located in large, in shopping malls, in the city center and in. You must analyze the target audience depending on the objectives of the advertising campaign. Most likely, your potential customers are business lunchers. It is worth considering the fact that the average cost of lunch in such places is no more than 300 rubles. By presenting an advertisement for a stain remover or a new therapeutic toothpaste on a tray, you can be sure of the loyalty of this category of customers. This method of advertising will be effective for a mobile operator and for a family dentistry clinic. Advertising on such a medium cannot be underestimated. London cafes have recently begun using flying trays. The success exceeded all expectations.

We can't run away from advertising! And you will have to become a client!

Price:stickers next to sinks (from 15,000 rubles/month) A3 posters on booths (from 20,000 rubles/month) Video clips on mirrors with the possibility of targeting (from 25,000 rubles/month) or full branding of this space.

Washroom advertising is considered one of the most effective media. In 1939, electric typewriters were advertised in this way in London. Sales of this product increased by 30% after advertising. The advantages are obvious: the client carefully studies your message (from 30 seconds to 3 minutes), nothing interferes with him. For example: advertising can be placed above the urinal. Advertising in washrooms is novelty, originality and great targeting opportunities.

And the guests will have a reaction! After all, there is a promotion in the restaurant!

Price:from 6,000 rubles/day – sampling in an establishment by promoters of a new whiskey brand or issuing prizes for a one-time order of 2 glasses of a certain beer.

Promotions in a cafe or restaurant can attract a large number of visitors, increase the average check and increase the attendance of the establishment. This is a great opportunity to introduce a potential customer to the product. The nature of the promo can be different: from tasting alcoholic beverages and tobacco products to cultural programs. You can give a guest a New Year's dinner or a discount upon presentation of a coupon from a magazine, for a check-in at, "like" on the page, organize a photo shoot for customers with an advertising product. The strategy for developing and conducting promotions depends on the level of the institution, on your concept of promotion. You are provided with instant contacts with the target audience and a loyal attitude. The main thing is to make your potential customers smile. A good mood is a great helper in all matters!

Follow the development of advertising! In cozy cafes, restaurants!

Interactive menus

Cost: from 15,000 rubles / month. up to 50,000 rubles/month

Advertisers are constantly offered new opportunities for advertising in public catering establishments. Pay attention to the interactive menus on the tables in a cafe or restaurant. Outwardly, they resemble a tablet in which the menu of the institution is loaded. A car dealership can place a video or a banner with a direct link to its website, where the client will be asked to sign up for a test drive. It will be interesting for a travel company to organize an instant drawing of a certificate for a tour according to the following plan: guests leave their data on the advertiser's website, the draw itself takes place, the server receives information about which phone number won, at what time, and if the guest is still in the institution, then he is given a certificate.

Making advertising tasty is an art!

Advertising in cafes, bars and restaurants is a great opportunity for your business. Efficiency is achieved due to many factors, but one of the main ones is the loyal attitude of visitors to and its positive perception. "Sir, your client is ready!"

The new café is not just about menus, vendors and checkouts. A quick question: when the business is ready to go, what is missing? Answer: quality advertising. If you do not declare yourself, consider that you did not open a cafe at all.

Cafe advertising: questions of correct positioning

How to make cafe advertising effective? The first thing you need to decide is the target audience of the institution. Her age, hobbies and earnings. Advertising of the new cafe is focused on potential customers. If the business has been operating for a long time, it is much easier to determine the direction of advertising.

Speak the same language with your visitors. For example, a creative advertisement for a cafe is not suitable for a conservative audience. And advertising for a children's cafe should be, first of all, focused on parents, and not on kids.

Is the portrait of a typical visitor drawn up? Then consider the cafe chips to attract customers.

Promotion of a cafe: what can interest guests

• Advertising of complex lunches in a cafe will attract employees of nearby offices
• Discounts on the menu at certain hours
• On Wednesdays (for example) a discount on all soups or a dessert as a gift
• Birthday gifts
• Special offers for large companies
• Hosting an event

The list can go on for a very long time. Proceed from your capabilities and the requests of visitors. Test, analyze. Gradually you will understand which chips work. See what competitors are offering. Learn from them and get better.

The most effective advertising for cafes: the Internet

Advertising cafes on the Internet is the most effective way to announce your business. There are too many cafes in Moscow for visitors to remember them all. Now most of the visitors are looking for a place where they can eat and sit with a company via the Internet.

Cafe advertising: website

Create a website with a simple interface. Don't overload it with information. It is important for users to find out the menu, the cost of dishes and possible promotions or discounts.

Entrust the development and content of the site to professionals. Be sure to set up contextual advertising, update content. If the cafe website is not included in the TOP 10 search engines, it will most likely not be noticed.

Cafe advertising in social networks

Many entrepreneurs promote their business through social media. Among the advantages are for the most part free cafe advertising and a large audience reach. But promoting a cafe through social networks is quite difficult. For the audience, the group of your cafe will only make sense if you hold various promotions and discounts. The standard reception is a discount or a free dessert for reposting a post.

Cafe in city information services and thematic resources

Be sure to place information about the cafe in the city electronic reference systems (2Gis, Yandex.Maps and others). Often visitors are looking for an institution located within walking distance. An interesting resource that allows users to find a cafe nearby is Local Hero.

It is important to promote the cafe on thematic resources. One of the largest is Foursquare. You can simply place ads or participate in ratings and reviews.

Cafe advertisement on the street

Often visitors just walk past the cafe. To prevent guests from passing by, you need to create an enticing advertisement. A banner is an unnecessary measure: expensive and inefficient. If you have recently opened a cafe, the name is still unknown to the public. The banner will not be an empty phrase only if you offer an extremely seductive promotion.

• Signboard. The sign itself and the shop window make the first impression on the passer-by.
• Pillar. He stands next to the entrance to the cafe. Place a tempting offer on it, promise a discount or indicate a couple of dishes from the menu at affordable prices.
• Leaflets. For cafe advertising, this measure will be effective if a guaranteed gift or discount is indicated on the flyer. For example, to the bearer of the leaflet coffee as a gift.

How to advertise a cafe through the media?

Advertising cafes in newspapers and magazines is almost useless. TV commercials are very expensive. Before launching them, calculate your ad budget and make sure your audience is watching TV.

Advertising cafes on the radio will work if you can offer some unique offer to radio listeners. A code word that gives a discount, for example. Choose a radio wave based on the preferences of the target audience. Advertising youth cafe on the radio Retro FM will be a failure.

Cafe advertisement: the battle for visitors has begun!

We repeat that in the conditions of fierce competition in Moscow, only good cuisine and high standards of service are indispensable. Cafe advertising means no less than an exquisite menu.

• Define your target audience: age, earnings, needs and hobbies
• Develop cafe features to attract customers
• Host events
• Actively promote the cafe on the Internet
• Use outdoor advertising and flyers
• Order advertising in the media, if it makes sense

Do not want to open a cafe from scratch and create a complex advertising campaign? A ready-made business will allow you to avoid unnecessary costs for promoting a cafe. You may prefer to buy a cafe from the owner. In this case, it will be much easier to advertise the cafe, since it is already familiar to the audience. When creating an advertising campaign, you can take into account the experience of the previous owner and the interests of the real audience.

Today, the restaurant is no longer the place where you can gather only on a solemn occasion. The restaurant is quite a comfortable place for a short business meeting, for lunch in the middle of a busy day, and for evening gatherings with friends. The competition in this market is so high that you can't do without cuisine and excellent service. You need to advertise a restaurant using all the variety of existing promotion channels. And then you will quite successfully be able to monetize the reputation and popularity of your institution.

Point decoration (including during the opening)

Facade

The design of the restaurant is no less important than excellent service and mouth-watering items on the menu. With the help of decoration, a certain atmosphere is created that helps the guest to tune in the right way.

showcase

With the help of outdoor showcases, you can also attract guests. For example, by placing a large menu on a banner on a showcase or simply by painting it. This technique is appropriate for a restaurant with a low average bill. An institution, a visit to which can rather be called an event, is better to stop at large glass windows. Elegant people in a great mood, a beautifully decorated hall and a solemn atmosphere in general are an ideal magnet for attracting guests.

Outdoor advertising

Billboards

A billboard is one of the easiest and most effective ways to advertise your establishment. Be prepared for the fact that its cost is higher than that of a pavement sign or sign, which are more suitable for advertising simpler establishments, such as a cafe or bistro. However, it's worth it. An appetizing photograph of the signature dish, the name of the restaurant, the address of the establishment and a spectacular slogan will be visible from afar.

Stretch marks

When promoting a restaurant, streamers can be used as an additional advertising channel. A clearly distinguishable name of the establishment and its address with an arrow indicating the direction in which your restaurant is located is sufficient.

video boards

Video billboards can become an alternative to the standard billboard. A laconic video of the interior decoration, a dynamic change of beautifully designed dishes and joyful guests will be one of your most successful statements.

Internal advertising

Price tags and pointers

Usually, when we think of a restaurant, we imagine an establishment that offers a wide range of food and drinks (as opposed to a cafe). Cooking takes a relatively long time. And besides the service and the food itself, the interior decoration matters. It is important not to overload it with details, including price tags and catchy stickers. This is only acceptable if you have an establishment with affordable prices. In this case, use special price tags to draw attention to promotional items.

Internet advertising

Website

A website (certainly with a mobile version or application) is more of a necessity than an addition. Settle for the easiest to use and stylishly designed website. On it (as, for example, at the famous Moscow restaurant "Sibir"), guests can book a table and get acquainted with the entertainment program for the near future. Also, do not forget about filling such sections as "Menu" and "Gallery".

If you decide to create a website on your own, be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time to select the necessary resources to create it and get profit from the site as quickly as possible.

Videos

Making short videos will not be superfluous if your institution has a varied and very rich entertainment program, and guests like to pose for gossip columns. They can be uploaded both to the site and uploaded to social networks as "viral" content.

Groups in social networks

Social media accounts allow you to connect with both regular guests and potential guests. Beautiful photos of dishes, smiling visitors, short videos will increase the influx of subscribers and maintain the image of the institution at the required level.

Sending emails

Email marketing in the case of restaurant advertising is one of the tools that allows you to maintain the loyalty and devotion of your guests. It is important to correctly, and therefore unobtrusively and as delicately as possible, address a person. If we are talking about advertising an expensive restaurant, then it is better to generate content with a so-called lead magnet (for example, a welcome discount or, on the contrary, an exclusive offer for regular guests). For establishments designed for mass demand, seasonal offers and an entertainment program are enough.

Printable advertisement

business cards

Business cards can be useful when organizing the so-called co-branding. If you have the opportunity to leave your business cards in a beauty salon or hotel, be sure to take this opportunity.

Booklets

Booklets, like business cards, are best left in places where a potential guest has to wait (for example, service or queues). In order for your booklet to be noticed, it should be small, easy to hold in your hands. Do not overload the booklet with long texts. Beautiful glossy photos and interesting food offers will say the best about you.

Calendars

A calendar dedicated to your establishment with high-quality glossy photos can be a great gift for partners and clients. To really want to hang it on the wall, pay attention to its concept, originality and workmanship.

Advertising in newspapers and magazines

Advertising in newspapers and magazines can be either direct in the form of an advertising page in the usual gloss, or indirect. A fascinating story about the history of the institution, about the intricacies of cuisine, about unusual guests will also draw additional attention to your institution.

Other

Discount and accumulation cards

Bonus or discount cards are a must for any catering establishment. You will be able to track exactly who comes to you and how often if the cards are personalized. Or it is possible to form a database that tells what dishes guests prefer, what is the average check, what is the share of alcohol sales, etc. To collect all this useful information, you do not need to save on bonuses for regular guests.

Show events

The entertainment program is especially important for establishments that mainly earn money on weekends. The format of the restaurant-club, where you can eat and dance, will not surprise anyone. Guest musicians or DJs have long become the norm for the weekend of a person who craves not only bread, but also spectacles. But unusual events like a duel of knights or pirates, exotic dancers or classical musicians will become additional advertising against the background of competitors' standard offers.