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Fresh bar all tastes. "fresh bar" - a drink that will help create a good mood

Not so long ago, unusual bottles filled with delicious soda appeared on the shelves of supermarkets. "Fresh bar" - a drink that attracts the attention of customers. It is not simple fruit juice and mixed cocktails. A rich assortment will satisfy the tastes of any buyer. Non-alcoholic drink. Therefore, it perfectly quenches thirst on a hot day. You can drink both children and their parents. We will try to understand the variety of tastes in the article.

What is the highlight of the drink

So, what is the advantage of the drink? First, in his unusual taste. "Fresh bar" - a drink that repeats the composition of the most famous cocktails ("Mojito", "Sex on the Beach", "Pina Colada", "Kir Royal" and others), but there is no alcohol. Secondly, the price of the goods is quite democratic (about 30 rubles per 0.45 l).

It is worth noting that the Rosinka company, which is located in Lipetsk, is engaged in the production of the drink. She has proven herself only on the positive side. used latest equipment. In addition to these products, there is a production of mineral waters.

For every taste

"Fresh Bar" is a drink whose tastes repeat famous cocktails. In the first place in popularity is Mojito. I would like to note that only soft water. Soda bubbles do not cause discomfort, there is no sharp bursting and taste of soda.

The main ingredient, of course, is mint. Its smell can be felt only by unscrewing the lid. It also tastes like it. Lime aroma is present, but less pronounced and not as bright.

The color of the drink resembles lemon juice. There is a greenish tint. The taste of the cocktail is absolutely not cloying, sugar in moderation. Manufacturers recommend adding a little ice to the glass before drinking, you can put a slice of lemon or a sprig of mint for greater freshness.

"Fresh bar" - a drink that can pleasantly surprise you. So, for example, having tried "Black Jack" in a non-alcoholic, carbonated version, many customers were delighted. All the charm is in the combination of two flavors that the manufacturer offers. The main focus is on cherry. It gives the cocktail a pleasant bitter taste, rich and bright aroma. Sets off her almonds, which comes in smaller quantities.

various juices;

flavors.

The use of aromatic additives causes particular complaints from buyers. But you can’t do without them, because only with their help you can achieve similarity with well-known cocktails in which alcohol is added. The drink is not high-calorie (38 kcal per 100 ml).

Soft drink brand fresh bar(manufactured by Global Functional Drinks) redesigned the packaging in collaboration with the well-known British agency Identica. As part of the packaging update, the designers have created several design options that visually reflect the country of origin of each flavor of the drink.

Recall that the Fresh Bar brand was launched on Russian market in 2013; then the Direct Design Visual Branding (DDVB) agency was responsible for packaging design. In the design, the authors visualized the recipe for each of the six cocktails.

According to the authors of the project, the new packaging design is a combination of a translucent bright top, which allows the consumer to see the natural color of the liquid, and a matte white bottom, which creates a pleasant tactile sensation and adds value to the brand.

Also, the new packaging design contains images of "fruit components", symbolizing the juices used in the preparation of the drink.

Designers believe that the new packaging has become more relevant for the category and understandable for the consumer, its color saturation will add visibility to the product on the shelf, and the use of fruits in the design emphasizes the “naturalness” of the product. According to the manufacturers, the target audience of the brand has not changed: the brand is aimed at consumers aged 16-34.

Alexander Kovalenko, creative director of DDVB

The work is done well. Design change goals are visible. When we launched the product, we also offered a similar design option, but, in the end, it was decided to focus on "unusual", "expert", "mature".

Now the product has become more refreshing, juicy, understandable. It has become somewhat simpler, but it is perceived easier, emphasizes the taste and freshness. In general, I think that the agency did a competent job, apparently, marketers considered that at a new stage in the life of the product, such an image would work better.

At that moment, when we were developing the packaging design, the key task was to convey to the consumer that this is a cocktail, the same as in the bar both in taste and in name, and that it is serious soft drink, which is designed for men and women, since the target audience at that time was approximately 60% w and 40% m. And the solution was to show the cocktail recipe on the front of the package.

Judging by the fact that the design has changed dramatically, it can be assumed that the target audience has changed with a greater bias towards women. Communication has also changed. If earlier the packaging said that it was a cocktail, now it speaks more about fruity freshness. From which it follows that either the target audience no longer questions that the Freshbar is cocktails, or it doesn’t matter to her that these are cocktails, but rather the freshness of the drink is important.

I would like to add that in packaging design there can be no such assessments as likes or dislikes. If the new design helps to sell more product, then it is good, if not, then the question here is the correctness of those communications that reach the consumer.

Nadezhda Parshina, founder and creative director of Ohmybrand

Apparently, the company still heeded the voice of reason and removed the mess from the logo / pictograms / useless texts, etc. The brand area has become larger, in accordance with the trends, the lower part is cleaner.

But the art director obviously left later and didn’t see anything else. I don't understand what happened in Mojito - "the customer approved, we don't touch anything"? For some reason, the lines could not be moved to leave the title and descriptors in a tight block, as in other SKUs. The illustrations and the actual choice of fonts raise many questions, but perhaps the choice was due to the target audience - romantic, but picky :).

TV spot with new Fresh Bar design

2013-10-07

Fresh Bar (non-alcoholic drink) has appeared on the Russian market quite recently. It is a whole variation on the theme of world-famous cocktails. They are original in that their producers have recreated the most famous cult cocktails, but at the same time excluded alcohol additives.

The range of these non-alcoholic drinks includes the likes of Mojito, Pina Colada, Sex on the Beach, Black Jack, etc. Fans of bars and clubs will immediately remember the tastes of the listed drinks. And, it is worth noting, the flavor range is really amazing. It must also be said that there is a certain similarity between the alcoholic and non-alcoholic versions, and it is obvious. However, the manufacturers failed to fully convey the bright flavor range of a freshly prepared cocktail. However, this is by no means a minus for the compilers of recipes, since no one has yet succeeded in accurately imitating the taste of a cocktail in which alcohol is present in a non-alcoholic form.

For people practicing a non-alcoholic lifestyle, it is necessary to describe the tastes that are inherent in Fresh Bar cocktails.

Mojito

This is an original cocktail, whose basis is white rum, lime and mint. The non-alcoholic, chilled version is very palatable and refreshing.

Pina colada

Original and difficult to prepare cocktail. Its recipe contains white rum, coconut milk and fresh pineapples. Non-alcoholic Pina Colada is a little more neutral with a less pronounced taste.

black jack

Cherry juice and whiskey are the ingredients that go into the cocktail in the original version. The first ingredient makes it very good to imitate in non-alcoholic form. Cherry juice has bright taste, and this gave the creators of the cocktail an excellent opportunity to create a delicious non-alcoholic drink that mimics Black Jack.

Sex on the beach

This is an unusual cocktail that combines a combination of northern cranberries and tropical fruits with vodka. The developers have made an attempt to replace this original recipe non-alcoholic ingredients. It worked out pretty well.

Kir Royal

Cocktail, in original version, is a combination of the taste of blackcurrant liqueur and champagne. It is worth noting that the non-alcoholic version has a certain taste similarity with the original.

Even tastier here:

The secret to making and drinking mojitos
Mojito is the most popular cocktail from Liberty Island
Cocktail Delight

Non-alcoholic cocktails have long been popular in the American and European markets, but in Russia this niche was empty for a long time, until Global Functional Drinks Rus introduced Russians to Fresh Bar drinks. The bright bottles that appeared on store shelves immediately attracted the attention of buyers, as they contained not fruit juice familiar to everyone, but real cocktails. In total, the line consisted of six flavors, each of which not only quenched thirst, but also charged with positive energy for a long time. What was the secret of Fresh Bar's success? First of all, in a variety of tastes that repeat cult cocktails, in particular: Mojito», « Sex on the beach», « Black Jack" and others. The drinks did not contain alcohol, so they made it possible for people with alcohol intolerance and just teetotalers to enjoy the benefits of famous cocktails. Well, and what is important, the price of the product was quite democratic. You can buy Fresh Bar cocktails inexpensively in the online store " rural boutique».

Choice for every taste

The most popular Fresh Bar cocktail, according to a customer survey, is " Mojito". For its manufacture exclusively soft water and fragrant mint are used. It also contains invigorating lime and gas bubbles that enhance the taste sensations. Under the lid you will find a fragrant drink, slightly reminiscent of lemon juice in color, but completely different in taste. "Mojito" is drunk chilled, supplementing it with a lemon wedge or a sprig of mint.

« Black Jack» most popular alcoholic cocktail with whiskey, after which the legs themselves dance, and Fresh Bar offer you to evaluate its alternative, non-alcoholic version. Juicy cherry gives the drink a noble shade and a magical aroma. The spicy sweetness of the berry is set off by the bitterness of wild almonds.

Representatives of the beautiful half of humanity prefer sweet cocktails, which undoubtedly include the legendary " Pina colada". This is a unique combination of exotic coconut and pineapple, involving you in a round dance of amazing emotions. Shake the bottle all you want, the soda won't spill anyway!

« Sex on the beach» will become an original part of a romantic evening. His bouquet intertwines notes of Spanish orange, delicious peach and northern cranberry. A rather unusual combination that has no analogues.

fresh bar Kir Royal» suitable for all fans exquisite tastes. In the original, young champagne is added to the composition of this berry cocktail, but in this case there is no alcohol, which does not prevent the drink from retaining its originality.

Absinth Mix– the taste of absinthe itself is rather ambiguous, and only a few gourmets can open up, so you will draw conclusions about this version of the Fresh Bar cocktail after an individual tasting. Only one thing is clear - the drink will definitely have its fans. In this case, absinthe is imitated with the help of anise.

You can order products of the Fresh Bar brand with delivery in Moscow and the Moscow region in the online store " rural boutique».

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