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Tea shop as a business. How to open a tea business from scratch

Stores that sell only tea products and related products may not be leaders in sales, but they hold their positions confidently.

The growth of the market for these products increases by 15-20% annually. Therefore, such a business may well be of interest. Let's see how to open tea shop from scratch and whether it will be profitable.

Where to begin

First you need to register with government agencies and become tax registered. The retail business you are considering would be ideal for a sole trader. Accordingly, your taxes will also be low.

Important! Tea products do not require licensing, and the optimal taxation for such activities would be a single income tax.

Now we decide on the premises. 15 - 20 sq.m. you will have enough to work. The main requirement is the absence of dampness and humidity, which can ruin your tea. It should not be deaf and without the possibility of ventilation. It is to this that the SES will turn its attention.

Sleeping areas are not suitable for placing a store, because the traffic here is low. Therefore, it would be more expedient to rent a room in a large shopping center or other passage place.

Do not forget to design the store so that it is immediately clear what product you offer, and the client could not pass by.

Let's take care of the range

To be competitive, you need to provide the customer with a wide range of products to sell. Especially if you are new to this business, and seasoned competitors are nearby. Therefore, focus on the variety of choices and the uniqueness of the offer.

For example, loose leaf tea must be presented in at least 30 positions. From the most trendy to unique, belonging to the category "for an amateur".

Important! Do not focus on only one price category, the products in your store should be focused on people with different incomes.

It is not necessary to focus only on imported goods, our domestic herbal teas are steadily gaining popularity. Approximately form an assortment of 5 main types of tea, simply expanding it with subspecies - green; black; white; herbal; fruit.

Looking for a supplier

It is clear that almost 75% of your success will depend on it. Therefore, the choice of a business partner must be treated scrupulously. You will not be able to work directly with manufacturers (small volumes), but importers are for you.

Information about their offers and contacts can be found on specialized Internet resources - trading floors, directories, wholesale depots and centers.

So, in the vastness of our country, they have positively proven themselves - "Russian Tea Company", "Royal Compound", "Nadine". Be sure to read reviews of both suppliers and the products they sell.

We form the price

The price of products in your tea shop will directly depend on:

  • Competitors' markups for similar products;
  • Prices for such products on the Internet;
  • The average income of the population of your city.

Make an assessment on different varieties goods also need different. So, "hot" goods do not need to be subject to a serious mark-up, but elite or unique goods can be sold at a slightly inflated price.

Especially if no one sells such a product except you. But you need to understand that you will have to run and look for such a product in order to offer it to your customers.

Recruiting staff

At first, the entrepreneur himself takes over the function of the seller. And let it be only for the first time. And in the future, you will need a couple of sellers working in shifts.

These should be sociable people, preferably already working in this field. These are difficult to find, so you can quickly train them. You will spend your time, but the results will please you, because beginners are paid less. But you will be sure of their competence, because you brought them up yourself.

However, if you are lucky and you have lured an experienced seller from a competitor, take care of him. Indeed, half of the customers of that store can come for such a person, since it is the seller who recommends the goods to the buyer.

But look, the situation can be reversed when they take you away. Therefore, you must always keep your finger on the pulse.

Equipment

You don't need to buy anything supernatural. The list of equipment for a tea shop is small:

  • Cash machine;
  • Electronic balance;
  • Pair of showcases;
  • Several shelving;
  • Branded packages for packaging products;
  • Owls.

As you can see, opening a tea shop from scratch will not be difficult at all, especially in terms of equipment.

Moreover, you can save money and buy used showcases or racks. Perhaps they will need correction and minor repairs, the savings will be half, and this is quite a lot for a novice entrepreneur.

But you don’t need to save on precise technology, you won’t have problems later. Order branded packaging bags with your store logo. This is more expensive than regular packages, but it will immediately attract attention and serve as an advertisement. And it will pay for itself very quickly.

How beneficial is it

You will have to start in such a business with 500,000 rubles. This amount is a minimum and may vary by region. The main expenses will be spent on renting the premises, putting it in order, purchasing equipment and purchasing goods.

On average it looks like this:

  • Rental expenses - 30,000 rubles;
  • Equipment - 100,000 rubles;
  • Goods - 200,000 rubles;
  • Payment of utility bills - 10,000 rubles;
  • Advertising - 30,000 rubles;
  • Staff salaries - 50,000 rubles.

The monthly turnover of the tea shop is 100,000 rubles, your income is 40,000 rubles. Sometimes some teas may have a 100% markup. In a year, such a business will pay for itself completely, and with a skillful approach, active advertising and a unique product - in 9 months.

Thinking how to open a tea shop from scratch? With the above recommendations and calculations, this will not be a problem. You only need the desire and finances for initial expenses. And all of you are the owner of a successful business.

It is generally accepted that only young and energetic people can create a business and successfully manage it. It's hard to argue with that. The modern rhythm of life and serious competition in almost all areas of activity requires a lot of effort and considerable financial costs from a businessman. But in our country there are quite a lot of people of mature age who have great experience, knowledge and are full of energy for new beginnings. They are not at all opposed to learning and developing. They have adult children, grandchildren to whom they can inherit their business.

— How did you come up with the idea of ​​opening your own business and why a tea shop?

My main profession is a teacher. She worked at a school and taught at a university. She loved her job very much. But my colleagues began to retire one by one, some by age, some by length of service. When I heard the amounts of pensions that they were to receive, it became annoying and insulting for the former teachers. That's when the first thought appeared: “We need to come up with something. Retirement is not normal to live!

By that time, her husband had also retired. He is a military pensioner, their payments are not so modest. However, the thought of poor old age haunted me. In the end, we mutually came to the conclusion that we need to open our own business.

good tea always loved. The sale of tea and coffee as a type of business has many advantages, which convinced me to take up this craft. Only it was necessary to start somewhere, and we are absolute ignoramuses in the field of entrepreneurship.

I saw an emblem with a cyclist of the Oz brand in an online franchise store and immediately fell in love. This is a large chain of tea and coffee shops. I liked everything: the style of sales, the business concept, the range of stores, their design, the impeccable quality of the goods offered. And most importantly, we were guaranteed support, training, consultations, flexible terms of payment for the delivered goods. Conditions for franchising were excellent and we decided.

What are the benefits of a tea and coffee business?

The most important advantage is that almost everyone drinks tea and coffee. Of course, someone prefers a tea bag surrogate, but there are people for whom tea drinking is a pleasure, and they want to be able to buy quality product.

Looking ahead, I will tell you one case. Once, during a difficult crisis period, one of our regular clients said: “Now it is hard for all entrepreneurs. It is mainly grocery stores and pharmacies that survive. You are somewhere in between. Therefore, persevere!" I often remember her words. She turned out to be absolutely right.

The second important advantage I would call the flexibility of this business. There is always a choice of scope of activities. You can have a small shop, earn a comfortable living and be quite contented and not too burdened. And you can develop a network of such shops, small cafes or tea houses, engage in wholesale sales. It all depends on the desire and desire.

The third indisputable convenience is that opening a tea shop does not require large expenses. No need to buy expensive equipment, rent huge areas, buy perishable raw materials or collections, for example, clothes that will go out of fashion by the next season.

The fourth advantage of tea and coffee is their rather long shelf life. You don’t have to worry about the fact that you need to quickly sell the goods, otherwise you will have to write it off. We buy products in small batches, so our tea and coffee is always fresh, which is very important.

Storage does not require storage facilities, there are quite enough departments with doors in furniture racks and a small utility room.

The fifth point I will emphasize the aesthetics of the tea business. This is a beautiful activity that gives pleasure to both the owners and employees, and people who come for shopping. What is worth only the aroma hovering in the store! It is impossible to remain indifferent to the smells of freshly ground coffee or quality coffee. fresh tea.

— How did your relations with franchisors develop, and how successful was the start of work on the franchise?

Everything was great at first. We bought a franchise (it cost 5,000 euros), got the right to use the brand. We rented a room in the resort area, ordered furniture, bought commercial equipment (scales, a coffee grinder, a cash register, etc.).

We decided to make our establishment not just a store. It opened the Tea Room. At home, visitors could drink any tea or coffee from the assortment of the store, they were offered sweets, pastries, marzipans.

Since all the stores of the Oz brand are decorated in the style of old England, we have provided the same interior for the Tea Room. They bought appropriate furniture, decorated the walls with screens with tapestry-like fabrics, and hung lamps in the Old English style. The selection of dishes was also approached with all seriousness: only thin white porcelain and classical forms.

In total, taking into account the purchase of a franchise, equipment, furniture, utensils, decoration of the premises, the cost of the initial purchase of goods, we spent about 1.5 million rubles to open the establishment.

I went to St. Petersburg to the head office of the company, where for a week I was taught the intricacies of the tea business, introduced to the tea and coffee business. The trip was very productive, the impressions from communication with the employees are wonderful. Plans for business development were grandiose, the mood was rosy.

A few months after the opening, a manager from the Uncia company came to our store. She trained sellers on the spot, gave advice, and helped to attract buyers. Help from the company was very necessary and tangible, we were led and supported.

Things went great. A new beautiful store with an unusual format, amazingly delicious exclusive teas that Oz supplied us with, delicious coffee, beautiful tea accessories, unusual gifts, a cozy Tea Room, friendly and well-trained staff. They wrote about us in magazines, newspapers, it worked wonderfully " word of mouth". Clients began to appear among local residents, holidaymakers, guests from neighboring regions.

There were complex situations. The crisis hit, sales dropped. It was a natural occurrence. But on top of that, our rent has been drastically raised. I had to reduce the staff, reduce the volume of purchases. Under the agreement with Oz, we did not have the right to buy goods from other suppliers, and in our company, due to the crisis, wholesale prices increased noticeably.

I had to look for another room, with a lower rent. There were quite a lot of offers, because we were already a well-known institution with an excellent reputation. Found quickly, moved. The first time in the new place was difficult. Financial problems began.

Apparently, our freechanzers have the same problems. Their economic policy has changed dramatically. Terms for payment of deliveries were reduced, new requirements appeared. For example, "Oz" began to ask for royalties from the sales of the Tea Room, although it was our project, agreed with St. Petersburg and there was no such clause in the franchise agreement. We paid royalties (3%) only from the amounts of sales provided according to the reporting of the store.

This was followed by a demand for the replacement of cash register equipment and the transition to an online sales system. Oz considered it necessary to establish tight control over the sales of its franchisees. Then we were caught selling “leftist” goods. In the Tea Room, we dared to sell without permission candied fruit from the local market, Armenian jam, Belarusian chocolate. In some incomprehensible way, they saw on our shelves three teas that were not included in the range of branded teas.

It was obvious that things were going to end the relationship. But this turn of events did not frighten us at all. By that time, we were already well-established businessmen, well-versed in the tea market, and had work experience. There was a difficult period behind financial problems. We got out of it without resorting to loans and without getting into debt.

When Oz announced the termination of the Commercial Concession Agreement, we were not at all afraid. It was a little sad, because so many good things are connected with her. We were given a deadline for the rebranding process and the necessary formalities.

But it is not in vain that they say: "Trouble does not come alone."

— What's the trouble?

Again with the room. This time, the owner decided to sell it. Again there was a move. A new place for the store was found without difficulty. The image worked for us. We have moved. There was a question about the new name of the institution. I got so used to the word “ounce”, to our style of sales (tea was sold in the store, and even now it is sold not in grams, but in ounces). I did not want to radically change the appearance of the institution.

For two months, with our wonderful designer Oksana, we developed a new trademark, came up with a name. As a result, they decided to call themselves "Golden Ounce", developed and approved the trademark, printed new business cards and booklets. Settled in a new place. It would seem that everything is over, we will continue to work.

- Is it moving again?

This time there was another problem. Oz saw our new name as an infringement on their registered trademark. We have been accused of using trademark, confusingly similar to their brand, they calculated the lost profits, moral damage and filed an application against us in the Arbitration Court. The amount of the claim amounted to about 300 thousand rubles.

- And how did the situation develop?

According to the Agreement of commercial concession (franchising) concluded with Oz, all disputes were to be resolved in the Arbitration Court of the city of St. Petersburg. But, since by that time the Agreement had already been terminated, the judge from St. Petersburg sent the case for consideration according to jurisdiction, that is, at the place of residence of the defendant. Oz's appeal against this decision was rejected, and the case went to Stavropol.

I have been going there for court hearings for over a year. They often took place via videoconferencing. Representatives of a law firm hired by "Oz" to conduct the case appeared in court. In the process of lengthy proceedings, it turned out that the Commercial Concession Agreement between me, as an individual entrepreneur and Oz, was not registered with the tax authority and had no legal force.

This has become our main asset. Even in spite of the newly appeared claims regarding the use of a sales style similar to the "Oz", branded furniture, we managed, not without the help of competent lawyers, to get out of the trial without serious losses.

As a result, we signed a settlement agreement. "Oz" refused all material claims against us, and we agreed to change the sign with the name and change the style of the furniture. To date, we have fulfilled all the conditions, and “Once”, as a gesture of goodwill, offered to continue the relationship further. Curtsy exchanged!

A bad peace is better than a good quarrel. But it is quite likely that the world will turn from a bad one into a normal and stable one. I do not rule out the possibility of continuing cooperation. This is a business, all sorts of situations can arise in it. You need to find the strength in yourself to defend your positions and the rightness, to admit mistakes. And be sure to act legally and decently.

- What is the situation today?

Today, like 7 years ago, I look to the future with hope and militant optimism. I am happy to go to work. I know I'm looking forward to meeting our wonderful customers. Many of them are near from the first days of the store's opening. They experienced our difficulties, rejoiced at our successes. They are devoted admirers and true friends.

For the sake of them and our new customers, we work, improve the assortment, invent new gifts, prepare the most tasty coffee and brew amazing tea.

I really want to open a branch in the resort area of ​​Pyatigorsk. But the emphasis is not on the store, but on the Tea Room. Our branded coffee and tea have a special taste, because they are prepared only according to all the rules and with great pleasure.

- What would you wish to beginner businessmen from the height of such experience?

I don't want to repeat the obvious, but it's important. I wish everyone health, mental and moral, so as not to turn into a "bio machine" for making money in any way. Take care of "honor from a young age" so that they always talk about you as a decent person. Reputation plays a huge role in business.

And never lower the bar, stay on the level and go forward. The image of your business should always be on top. If the profession brings joy, you will never burn out. Love and devotion will help you survive in any situation!

* Calculations use average data for Russia

300 000 - 400 000 ₽

Starting investments

300 000 ₽

100-150 thousand rubles / month

Net profit

3-6 months

Payback period

If you love good tea and want to start your own business, starting a hobby club is a great idea. An art space that unites hot drink connoisseurs. The store can make a profit of 150 thousand rubles.

Tea is one of the most popular drinks loved all over the world. Now a culture of high-quality tea drinking is being formed in Russia, people have become more demanding in the choice of tea varieties and are ready to pay for a quality product.

In terms of consumption, Russia is among the top five countries in the world. Here, 93% of the inhabitants drink tea. This drink is always in demand. But, despite such popularity of the drink, the tea business is a rather specific business. The problem is that domestic consumers are accustomed to cheap low-quality goods with various flavors. For many, high prices, tea culture and quality varieties of the drink are still incomprehensible.

Therefore, in the tea business, it is important to find your target audience, real connoisseurs. Bet on interested, knowledgeable consumers - and your business will become successful.

Now tea shops are opening everywhere, offering visitors a choice for every taste. Most of them are aimed at buyers who come here to choose a gift - beautifully designed tea. But true connoisseurs of tea need a completely different format. That's what tea clubs are for. For Russia, the business is quite young, but it is rapidly gaining popularity.

The concept of a tea shop in a club format

What is a Tea Club Tea Shop? The concept combines a coffee shop and an art space. Usually here you can enjoy tea, attend a real tea ceremony, attend concerts, exhibitions and other interesting events. Of course, there are many other establishments where you can have a cup of tea and have a good time. But a tea shop in the form of a club unites people with certain interests, tastes and life philosophy. To understand the peculiarity of the concept of a tea shop in the club format, you need to get acquainted with the history of the establishment of such establishments.

It all started with "hobby clubs" - they were founded by people who are passionate about oriental culture in general and Chinese tea culture in particular. There quickly formed its own society of tea lovers, where they came not only for a cup of drink, but for the sake of communication, search for like-minded people, a special atmosphere. This trend was outlined in the early 2000s, but became widespread a few years ago.

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In addition to folk, democratic tea houses, establishments designed for the middle class appeared. The concept of a tea shop as a club has not yet been fully formed - it is often combined with a coffee shop or ordinary tea shops are called a "club". A real tea shop builds a community. This is an art space that brings together people with certain interests: tea connoisseurs, lovers of oriental culture.


There cannot be many such establishments. The direction is narrow and specific, so the opening of a tea club in the cities is a one-time action. The concept is relevant for large cities, and even there it is very limited. Therefore, first of all, an entrepreneur needs to study the market - are there similar establishments in his city, how many tea shops are open and whether they are popular.

A tea shop as a club is a business with its own specifics, which may be unsuccessful, or it may shoot in the market. It all depends on how you convey the idea to the client and gather your target audience. But one thing is certain - the tea business will continue to develop. Many institutions are aware of this - and open tea rooms. This can be found in restaurants with Japanese, Chinese, Indian cuisine.

Experienced entrepreneurs note that a tea shop in the club format is a promising business format. It is recommended to open it on the basis of a store with a wide range of quality tea and related products. Firstly, it will attract the first visitors, and secondly, it will create an additional source of income.

And now about everything in order.

Who is the business idea for?

The owner of a tea shop must understand this topic himself - in tea varieties, culture, traditions, etc. Only such a person will be able to speak the same language with customers. Therefore, usually a tea shop as a club is opened by people who themselves are connoisseurs of the drink and are interested in oriental culture.

A tea shop in the club format is an institution that requires creativity but also constant involvement in the process. Therefore, it is suitable for those who are ready to spend a lot of personal time and effort on business. The idea will be of interest to those who like to deal with "emotional" products. Because for a tea shop-club, creating the right atmosphere is one of the key tasks.

In terms of investment, such a business is also suitable for start-up entrepreneurs. You can open a tea club with a budget of 200-300 thousand rubles. Doing business against the background of other activities is quite simple - a simple production process, a minimum of personnel and work with a single product. The tea club itself is a free niche through which you can enter a competitive market and open a full-scale tea shop.

Business plan: how to prepare for opening a tea shop in a club format

Any commercial project begins with the development of a business plan. But for a tea shop as a club, this is doubly important. The direction is narrow - and before implementing the idea, you should make sure that it will be profitable.

First you need to assess the situation in the market. The following questions are worth considering:

    Is tea production in demand in the city?

    Are there tea shops in the city in the form of clubs or other potential competitors? If there are competitors, what advantages will your project have?

    Who is your client (budget, interests, preferences, age)? This will help determine the target audience. It is important to understand the desires of your customers.

Ready-made ideas for your business

The more practical information you gather, the easier it will be for you to navigate. The business plan includes an analysis of the market situation, calculation of costs and expected income of the project, a list of promotional activities, risk assessment. A well-written business plan will allow you to avoid unnecessary expenses and mistakes at the start, estimate the amount of work, and determine the time and financial scope of the project.

Legal nuances of opening

First you need to register a business. The IP form is suitable, the following types of activities can be indicated as OKVED:

    47.29.35 Retail sale of tea, coffee, cocoa in specialized stores

    56.10.1 Activities of restaurants and cafes with a full restaurant service, cafeterias, restaurants fast food and self-service.

When registering, you should choose a simplified taxation system. Then get permission from Rospotrebnadzor to conduct activities. In addition, you need to open a bank account and conclude an agreement with the landlord.


How to choose a location

The tea shop as a club is a place for connoisseurs, so the location does not play a big role. If people like the place itself, they will be ready to get here through the whole city.

Often, a tea shop in the form of clubs is located in the courtyards of houses and in sparsely populated places. Flashy signs and location on the busiest streets are not exactly about the concept of tea shops-clubs, since the rent will eat up all the income of such establishments. Therefore, you can even find establishments that open in ordinary apartments or basements.

Ready-made ideas for your business

But if you are planning to combine a club and a tea shop, then it makes sense to find a place with high foot traffic. Be sure to provide a nearby parking area for visitors.

tea club room

The tea shop-club will fit freely on 50 sq.m. This area is enough to accommodate several zones - at least there should be two of them: a common one, where people can order tea for themselves, and a separate room for ceremonies. If the area allows, you can make several closed tea rooms intended for a separate company. It is also necessary to allocate space for the administrative block and office space. If you plan to open a tea shop in the club format, more precisely, together with a tea shop, you will need a place for a display case and a counter. It is also nice to have an outdoor tea area during the summer season.

Choose a room based on your plans and prospects. For example, if you are planning to develop and expand your business, you can provide rooms for meditation and massage. The cost of rent depends on many factors: city, location, area, state of repair, etc. On average, the rent of such a room will be about 30-40 thousand rubles per month.

It is recommended to look for a room that does not require repair, since any repair takes money and time. Keep in mind that in order to obtain permission from Rospotrebnadzor, it is necessary that the premises comply with all norms and requirements.

How to decorate the interior of a tea club

A tea shop in the form of a club should have its own atmosphere, which is why it is so important to pay attention to creating a cozy space.

Tea is usually associated with Chinese culture, so the interior classic of a tea shop as a tea club is oriental styling. Low furniture, natural materials (wood, bamboo), minimalism, red and black tones. Usually, oriental motifs are given by various decor: figurines, fans, engravings, screens, wall paintings. You can also design an institution in the Indian style or distinguish yourself from everyone - and focus on European culture and English tea parties.

The average cost of repair and purchase of all furniture is about 150 thousand rubles.


How to find suppliers

One of the most time-consuming processes in organizing a tea business is finding reliable suppliers. It is very difficult to find suppliers of expensive, elite sorts of tea in Russia. Therefore, often "tea" entrepreneurs are looking for partners abroad.

First, decide on the theme of your institution. And then look for suppliers in the country that you have chosen in your concept. If you have created an institution in the spirit of Chinese ceremonies, then buy tea from Chinese suppliers. Although you can not limit yourself - and create a tea shop - a tea club, where teas from all over the world are presented. This is also a feature of the concept.

Where to look for suppliers

Chinese suppliers can be searched on the trading floors on the Internet. The most popular are Taobao, AliExpress, Alibaba, 1688. There you can track the seller's rating and product reviews. There are many options, but before placing an order, you need to try everything. And here you will need knowledge about tea or the help of a specialist. So, first you need to order more samples. And then, after tasting everything, place an order.

There are several tea factories on the territory of modern China, they are well known to those who deal in tea: Kunming, Menghai, Xiaguan and Fengqing. You should pay attention to these tea factories. It is better to place an order through the official websites of these organizations. They can be easily found through a search engine. And then, armed with an online translator, start a dialogue with the manager.

You can also find suppliers in Russia. There are many websites, forums and marketplaces on the Internet that can help with this. For example, on the site postavshhiki.ru, you can not only view the catalog of suppliers, but also leave your search ad. A lot of information about suppliers can be found on the tea-artel.ru website or contact one large supplier - for example, the website opttea.rf.

Another category of suppliers is local producers. If you are not limited by the concept, you can expand the assortment with teas and herbal teas produced in Russia. The main suppliers of herbs and fees are listed in this article.

When you select suppliers, make the first order - but do not try to buy everything at once and more. You may need to work with multiple vendors before you find the perfect fit. Searches, tastings and delivery of goods can be delayed, so it is better to start this work at the initial stage of the project in order to know what you have to deal with.

Another point to pay attention to is logistics. You will order, transport and store the goods. These actions will be performed regularly, and your task is to optimize them to save you money and time.

Range

A tip that applies to any tea business concept: Try to create a wide range of tea flavors. Good tea as the basis of the assortment should consist of classic tea flavors - black tea and green tea. In addition, include in the menu something new, unusual. Buy several positions of elite tea. Make sure that there is no duplication of flavors in the assortment. For example, why do you need 10 positions of "black tea with bergamot"?

When forming the assortment, it is important not to overdo it with variety, but also not to miscalculate with the variability of choice. Little Choice such an establishment cannot afford tea. And too wide a range can confuse the buyer, clog all the windows and increase the cost of purchases.

Ready-made ideas for your business

For a tea shop-club at the start, it is enough to have an assortment of 20 items. The purchase of such a volume will cost about 100 thousand rubles.

Challenges of the tea business:

    Work with providers. Finding reliable suppliers usually takes a lot of time and money. If you work with foreign suppliers, then there may be problems with the delivery of goods. Due to the exchange rate, the purchase price may increase.

    Narrow specialization. A tea shop in the club format is a specific institution. The bet is placed on a certain circle of consumers - and if you have incorrectly assessed the prospects of the local market, then there is a risk of burnout. The cost of visiting tea clubs is low, that is, the profit is formed due to the number of visitors. There will be no regular flow of guests - there will be no profit.

    Work with people. The tea shop as a club is built on communication and creating the right atmosphere. But guests are different - difficult situations will inevitably arise. Therefore, it is very important to choose a good master who is able to resolve any situation.

    The tea business requires constant owner involvement and development. Search for suppliers, updating the menu, organizing interesting events, introducing new services, studying a topic, improving qualifications - this can be listed for a long time. It's hard to keep everything under control. Therefore, it is better to open a business for those who really love good tea.

Success factors

Success in the tea business depends on such important factors as:

    pleasant relaxing atmosphere;

    original design of the room;

    reliable suppliers;

    competent professional staff;

    a wide range of high quality products;

    good and constantly growing client base;

    holding interesting events;

    additional sources of income: selling tea, holding master classes, individual tea ceremonies, etc.

    personal involvement of the entrepreneur.

Popular questions about the tea shop

💡 How to promote the tea business?

💡 How to attract visitors to a tea shop?

You won’t be full by talking about tea - bet on delicious tea and a cozy atmosphere is impossible. The tea club is a creative space, so besides tea parties, you should offer your guests other pastimes. Most often, tea ceremonies are held in such establishments. To do this, you will need to find a master - or independently master the skill, if you are fond of it. In addition to tea ceremonies, you can open calligraphy courses, go training, a meditation room, etc. at the tea club.

💡 What kind of tea club staff do you need?

In fact, the tea club business is built around the personality of the entrepreneur himself or the employees hired by him, who will become the “soul” of the club. No one will take care of your business like you do. Therefore, for the first few months, be sure to attend the tea club in person. This is how you get to know customers and their requests, study business processes from the inside, fix all the questions and issues that are inevitable at the start.

In such establishments, the main frame is the tea master. This is a man who knows everything about tea. He knows how to select varieties, conduct tastings, check the quality of the products supplied. He should hire people who know how to conduct tea ceremonies to help him. If you plan to open a tea shop, you will need a sales assistant. Thus, a staff of 4-5 people will be enough to ensure the operation of the tea club.

It is better to outsource all business processes that are not directly related to the provision of services. These are bookkeeping, security, cleaning, etc.

💡 How much money do you need to open a tea club?

💡 How much can you earn on tea?

A tea club with a capacity of 10-20 people can bring the owner 12-15 thousand rubles. in a day. The average monthly revenue will be about 300 thousand rubles. It is clear that it is unlikely that it will be possible to reach such an income from the first month. To do this, you need to form your circle of regular customers. And you also need to subtract expenses, after which 100-150 thousand rubles of net profit will remain. With this level of profit, it will be possible to recoup the initial investment in 3-4 months.

Regular tea parties also bring income (on average, a 500 ml teapot costs 350-400 rubles), and participation in tea ceremonies (200-300 rubles per person). If you plan to hold some concerts and interesting events, the entrance fee can be slightly increased. You can also make money on sales of a tea shop - you can trade not only tea and gift sets, but also unusual dishes, honey, sweets, etc.

You can arrange individual tea ceremonies (their cost is about 3000-4000 rubles), as well as conduct various master classes.

Despite such a highly specialized niche, there are many options for earning money. You can earn money as a simple tea shop, and as an interest club, and as an art space, and as a tea bar.

838 people are studying this business today.

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Profitability calculator for this business

Studies show that in quantitative terms Russian market tea is no longer growing. Statistics show that the market volumes have remained stable for several years: at the level of 180 thousand tons.

The main reason is the fact that more than 90% of Russians already consume tea. The country is among the world leaders in "tea drinking" - on average, one Russian per year drinks more than a kilogram of tea. That is, there is simply nowhere to increase the number of sales. Bringing new varieties of tea to the market is also not an option, just look at the shelves of supermarkets, where the variety of tea varieties and tea-containing mixtures makes your head spin. It remains only to take the quality of the tea consumption procedure.

Excursion to the topic

In Russia they drink "liquid" tea. Therefore, with the same amount of liquid, we “eat” three times less tea than the average Englishman who has traditional recipes more tea is to be used. And if someone very smart in our country came up with a formula that only two grams of tea is needed for two hundred grams of water, then they use three to four times more raw materials for the same amount of water. We are also lazy enough to make real tea. It’s easier for us to throw a bag with some contents into a glass, which the seller calls “tea”, pour boiling water over it and drink it. At the same time, you still manage to savor the drink, recognizing notes of bergamot or thyme in it ...

With the growth of the welfare of citizens, the number of those who are systematically moving away from the habit of consuming teabags and packaged tea is growing. And now loose tea is in great demand. If you look at any supermarket or shopping center, everywhere you can find outlets selling tea and coffee by weight. And, judging by their number, the owners of these tea-packing shops are doing well. So why not ask for the opportunity to invest in opening a tea shop? You can even safely call it a "boutique", because in terms of meaning and content - a small highly specialized store - this is a boutique.

First steps

The first thing to do... No, not to look for a suitable store premises. First you need to study the market and look for suppliers. Due to the fact that you will be trading far from “consumer goods”, grocery wholesale bases will disappear immediately. You will not find anything original there - all the shelves of any grocery store are full of the same product at a maximum margin of 20%.

There are about a dozen large tea wholesalers in the entire Russian tea market, and all of them are concentrated in the central part of the country. If you are within walking distance from Moscow, you are lucky and you will be able to work with them directly. In the regions, their official representatives are present, who are free to set the price for the goods at their discretion. That is, you will already have an extra link in the commercial chain, which will reduce your own income. Very often, these official representatives themselves have retail outlets, and therefore they do not welcome hypothetical competitors very much. No, they will not refuse you directly, but they will not rush to help you either.

When you have to wait several days or even a week for a response to a request for a product price list and delivery conditions, you understand that you are not considered as a partner who will increase wholesale sales, but as a direct competitor who will reduce retail sales. Therefore, the advice is this: before looking for a trading place and purchasing equipment, find the best supplier. Once again, the main supplier will not have any interest in you until you create a branded network of outlets that, in terms of turnover, can be compared with those of its official representatives.

Option - franchise

Alternatively, you can purchase a franchise and enter a ready-made retail chain with your own brand, style, rules and regulations. True, sometimes franchise holders begin to tighten the screws over time, increasing the amount of royalties, mandatory sales volumes, and other things that hit your pocket. But, we repeat, as a way to enter the market, this option is optimal: you will have time to study the market from the inside, learn to understand tea varieties and sales methods, and undergo training. And then, if something does not suit you, you can completely step into free swimming. If this path seems interesting to you, contact the Internet search engines with the query "tea franchise".

But even for a franchise start, the costs will be significant. So, for the three most famous tea franchises, only lump-sum contributions fluctuate around 5-6 thousand dollars (if you want to have an exclusive for the city, double the amount), and the amount of necessary investments starts from 30 thousand dollars.

Tea plantation"

So, the market has been studied, suppliers have been found, the legal registration of the future store has been completed (a qualified lawyer will help with the choice of legal form, there is no shortage of such services now). Now you can be puzzled by the search and preparation of commercial premises.

Now trying to enter shopping centers and hypermarkets is practically useless. Firstly, in large centers there is an acute shortage of small areas, and those that are - "islands" and walls - do not meet the requirements. Secondly, here you will face fierce competition, which will in no way increase optimism. It would be best to open a stationary tea shop and open outlets in shopping centers in the future.

The optimal space for a store is 30 sq. m on the first line in a busy area. The city center is good, but expensive. The sleeping area is cheap, but you will experience problems with the speed of accumulating a circle of regular customers (namely, they will make you more than 70% of the cash desk). Fortunately, now the delimitation of districts into business and bedroom districts in many Russian cities has come to naught, and business districts quietly coexist with bedroom quarters. So look for such places where people who consider themselves to be the middle class mainly live, and where many firms with “office plankton” are concentrated. Worker-peasant microdistricts with industrial zones can be deleted from the list: with all due respect to people, you first of all want to earn money, and not just bring the culture of tea consumption to the masses.

The cost of renting such a retail space ranges from 900-1000 rubles per "square" per month, that is, the monthly rent will cost you about 30 thousand rubles (do not forget about the commission to the realtor, the amount of which, as a rule, is the cost of a monthly rent) . On this insignificant area you will place the actual trading floor, a warehouse, an office for the chief accountant.

Did you find the right place? Let's start the repair. Immediately contact not the construction workers, who will repair anything cheaply and angrily, but to a specialized office, where they will first of all help you with the design project of the store. After all, as experts say, the secret of the success of a tea boutique is not in advertising certain types of tea, but in advertising the store itself. Wealthy people will be drawn to a tea shop with a good design, high-quality equipment and well-trained staff. Sometimes among these well-to-do people there will be those who know nothing about tea, but like to squander money widely and generously. At the same time, they do it loudly and in front of everyone, and for those who did not see, they themselves will tell everything and show exactly where it happened. One way or another, investing in the repair and decoration of the store, you are investing in its advertising as a reputable establishment. Yes, all this will cost a pretty penny, but where to go? So be prepared to spend 1.5-2 million rubles.

This amount includes the development of the design concept of the store itself, its corporate identity and the style of the uniform of employees (in no case should you allow “various sorts” in their clothes!), Signboard, equipment, furniture, office equipment, branded packaging material (you will not pack elite tea in faceless plastic bags).

Give me tea!

Simultaneously with the repair and finishing work, form your order for the supply of goods. The cost will be at least 500 thousand rubles. Be sure to keep in mind that your buyer will be interested not only in tea or coffee, but also in dishes and appliances for their preparation (Turks, coffee grinders, French presses, etc.). In addition, very often tea and coffee will be bought from you as a gift, so if interesting and useful things are available, the average bill will increase significantly.

At the first stage of forming the assortment of the store, limit yourself to a small number of varieties of tea and coffee. Here, “small” should be understood as “within 80-100 varieties”, since successful tea shops offer customers up to three hundred varieties of tea and coffee. But they already have market knowledge and practical experience, but you still have to develop them, so do not try to embrace the immensity right away.

Over time, you will figure out in which season which variety is best, and which varieties in your city and no one will take for nothing.

Personnel issue

The search for suitable candidates can be delayed, so look in all directions at once, from submitting an ad in the media to ordering employees through a recruitment agency. Three sales assistants working on a flexible schedule is definitely enough. Whether you need a manager or you can handle one store yourself is up to you. An accountant as such is not needed, his functions can be assigned to an accounting firm. You can hire a cleaning lady to clean the premises, or you can conclude an agreement with a cleaning company. As practice shows, costs increase slightly, and the quality of cleaning in the latter is not an example higher.

All costs for payroll, utilities and security fit into 100 thousand rubles. About the same amount you will spend the first six months on advertising the store in the media. You can’t do without this, even taking into account the fact that the store covers a small part of the city and no one will specially go to you from the other end. It is necessary to create an image of a serious institution for serious people, just like in the film "Generation "P"": "A respectable Lord for respectable gentlemen."

Money loves the account

The cost of opening a tea shop is large - about 3 million rubles. Monthly expenses - 250 thousand rubles, not counting the cost of replenishing the inventory. Risks, as when opening any highly specialized store, are also present. How quickly can you recoup the invested funds with a more or less favorable development of the situation? Let's count.

The average check of such a store is 700-800 rubles with an average trade margin of 100% (some chains of tea stores proudly state that their average mark-up reaches 200%). To break even in terms of operating expenses, you need to reach the level of sales of 600 thousand rubles (do not forget about tax deductions). When the store is open seven days a week and with a ten-hour shift, you should have 30 customers a day, which is quite achievable. The average payback rate for such a project with a competent and patient approach is one and a half years.

In principle, a well-located store, which is actively advertised, completely lets through itself a much larger number of visitors. And it depends only on you and your staff whether a casual visitor will become your regular customer who will buy tea both for himself and as a gift.

Kira Vasilyeva

Opening a tea business: profitable or not?

Shops selling elite tea by weight, where you can find products from all over the world, are in steady demand among connoisseurs of this drink. The spread of consumer culture contributes to the growth of the market.

tea shop business plan

It increases by 10-30% annually. There are no particular barriers to entry and development in the tea business, which makes it attractive to many entrepreneurs who are wondering how to open a tea shop.

Company registration

To obtain all the documents, there is no need to waste your own time. The full package will cost $100–200 at the nearest law office.

room

The main requirement to organize a shop selling loose tea is high traffic. good drink is not an essential item, so buying it is an impulsive choice. Up to 50% of the customers of such a store are casual buyers. Therefore, only a large flow of visitors can make a profit for this business.

The organization of this store is divided depending on the chosen premises:

  • Rent in a shopping center. To open such a store, there is no need for large retail space. 6 square meters is enough to place an island with racks of the most popular teas in a shopping center or at the exit of a supermarket. Thanks to a successful placement, it is possible to ensure loading and find regular customers for the store. This option is perfect for successfully starting a business at minimal cost and a constant flow of visitors.
  • Rent of premises for a shop with a separate entrance. Such a point will become a cozy place for connoisseurs of the drink. Large showcases and an original signboard will attract the attention of customers.

The property of 30 square meters is divided into 3 functional zones:

  • A trading floor with racks, with countless jars and tea packages.
  • Utility room for storage. It should be a dry, dark place that is well ventilated. A quality product quickly loses its properties and deteriorates. Therefore, the organization of appropriate storage conditions for tea will become a prerequisite.
  • Tasting room. In the room, you should allocate space for 3-4 tables, where you can offer the client to try their favorite varieties of tea, or organize a small cafeteria.

Range

The assortment of the store should be as wide as possible. Tea is classified:

  • by type: black, green, white, herbal, fruity, flavored blends;
  • by origin - India, China, Sri Lanka and others;
  • according to the quality of the sheet - from the third to premium.

To open a store and start a tea shop, you need to purchase 40-50 types of tea. Over time, the range should be expanded to 200-250 items. Despite this, regular customers of the store concentrate their choice on 20 varieties, the rest of the products are intended for the casual buyer. A very important component in the income structure of the shop is the trade in coffee and related products.

Thirty varieties of good coffee of different roasts will attract connoisseurs of the drink and provide a constant income.

The main related products of the shop are:

  • cups;
  • teapots;
  • Turks;
  • saucers;
  • jars for storage;
  • strainers;
  • coffee pots;
  • thermometers;
  • various types of sugar;
  • candied fruit;
  • jams;
  • cookie;
  • chocolate and other confectionery.

Souvenirs from beverage producing countries are also in demand.

Suppliers

The ideal option would be an established import. To do this, you will have to visit the country of origin and conclude contracts for the wholesale supply of selected varieties to the store. You will have to pay for the high yield of the method. Customs clearance and obtaining the appropriate quality certificates will fall on the shoulders of the entrepreneur. Another downside is volume. The minimum batch of tea is designed for sale in a network of at least four points of sale. Consequently, a novice entrepreneur can, in general, forget about expanding the range due to various countries of origin.

For those unable to travel to China, India or Sri Lanka, an alternative method would be to purchase from local wholesale distributors. The larger the supplier, the lower the cost of production and the higher the batch size.

Formation of the price policy of the tea shop

When setting prices for products, first of all, attention should be paid to monitoring the tea market. To do this, you need to compare the prices of competitors and offers of online stores. It should be remembered that the margin on the most popular types of drinks should be minimal, while exclusive products should have a high return on sales.

tea shop staff

For the operation of a similar store in the hall shopping center you will need 1 sales assistant who can weigh the goods, provide the necessary information to the client and brew a cup of drink with high quality.

To run a separate store, you will need 2 sales assistants who will serve customers, help with product selection, advise on cooking methods, prepare and serve tea and coffee for tasting. You will need an administrator to control staff and manage inventory.

The main requirements for the selection of candidates for a tea shop will be:

  • Friendliness.
  • Responsibility.
  • Sociability.
  • Neatness.
  • Knowledge of the range, preparation techniques, history of origin and production technologies of beverages.

The ideal option for a novice entrepreneur would be employees with experience in these stores. Otherwise, you will have to deal with staff training yourself. The training process in large networks of outlets lasts from 3 months to a year and a half. Experienced entrepreneurs, when choosing candidates, give preference to women because of neatness and communication skills. Staff salaries consist of a fixed rate and a percentage of sales.

An important element for tea buyers will be the uniform, which will emphasize the corporate identity of the tea shop.

Shop equipment

The operation of the store will be ensured by:

  • Showcases and shelving.
  • Packages for packing drinks.
  • Electronic balance.
  • Coffee machine.
  • Cash machine.
  • Coffee grinder.
  • Scoops for drinks.
  • Dishes for tasting (cups, saucers, teapots, etc.).
  • Tables and chairs.

Profitability of the tea business

The average cost to open a shop is $10,000. The maximum investment in opening an elite shop for the sale of exclusive products is 40 thousand dollars.

  • Room rent for the first and last month 2000$.
  • Equipment and furniture $2500.
  • The first batch of goods 2000 $.
  • Utilities and communications $200.
  • Advertising 500$.
  • Staff $1000 (including outsourced accountant work).

The average turnover of the store is 2 thousand dollars, and the margin for most of the assortment is 100%. The payback of most shops is achieved within the first year of operation. Profit in the first months of work varies from $500 to $1000.

Business plan for a coffee and tea shop with calculations

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Today I will describe the idea of ​​​​a business selling tea.

Let's make a reservation right away that we will sell, not some kind of “tea with an elephant” or in bags, but rather expensive, loose tea and coffee in premium class beans.

There are quite a lot of types of tea under various brands in grocery stores. Conventionally, all tea that is in stores can be divided into 4 groups:

  • Granular tea - after oxidation, the tea leaves are passed through shafts, which roll them and cut them. Not only the first, but also the following tea tree leaves are used. In 1997, the share of such tea was 87.9% of world production. They are also produced in India and Ceylon.
  • Tea in bags - consists of tea crumbs and dust.
  • Brick tea - made from old leaves and crushed branches, by pressing.
  • Instant tea is a powder obtained by carrying out a reaction with the elimination of water molecules from brewed tea. Weak taste and aroma are compensated by flavors.

In general, all of the above groups belong to low-grade ground teas. We will open a shop for the sale of medium and high grade tea by weight. Such tea is usually called “gift tea”. It is bought together with tea sets, or separately in beautiful packages, there are also people who drink it all the time. The cost of such tea ranges from 60 to 200 rubles per 100 grams.

How to open a tea business from scratch

Now a few words about what is needed to open such a shop. First of all, you need to register as an individual entrepreneur.

A store. First of all, you need to decide on the place of sale. A large sales area is not required, 8-10 square meters will be enough. It should be located in a place with a large crowd of people, the ideal place would be where people buy gifts for the holidays, but people will pass there on weekdays. If you do not want to invest a lot of money in advertising, then the premises should be of the first level with access to a high-traffic street. Since teas are products, you will need a sink, sewerage, etc., you will be required to conclude from the SES.

Equipment. For a business selling loose tea, you will definitely need a scale, it is better to take an industrial one with a double display. They weigh grams well, and the buyer will immediately see how much they poured into him. Tea is best stored in special boxes (which you will also purchase from the supplier), in a dry place. You can put them on stands and show tea directly from them. You will need cash register equipment depending on your type of taxation.

Range. Tea differs in origin: Chinese, Indian, Ceylon, Japanese, Indo-China, African, Turkish and so on. There are two categories of tea, according to the degree of oxidation - green and black, but there are also "intermediate" types on the market: white, yellow, oolong, pu-erh. There is also a lot of "fruit" tea, it is green or black with pieces of fruit. In the first filling of the assortment, it is best to buy "usual" tea, it is black and green, with various additives (fruits, cinnamon, leaves of other plants). And add a little "novelties", yellow, oolong, pu-erh, White tea, but don't buy a lot, maybe people will just be scared of new types of tea.

We started our assortment with tea. Don't forget that people also drink coffee that is brewed in Turks. Well, of course, beautiful table sets - a teapot, and mugs. Teapots buy different and glass and clay, they have their own characteristics. Below we will tell you what you can add to the range.

Suppliers. In Russia, there are several large companies selling medium and high class tea, such as the Russian Tea Company. The only problem you will face is the minimum purchase amount. Wholesale tea is sold in plastic bags weighing 1.8 kg.

Prices. At the above supplier, 1 package of tea (1.8 kg) costs 527.30 rubles. Those. about 31.8 rubles per 100 grams. You need to clarify the prices, but, in my opinion, the average price is 160 rubles / 100 gr., i.e. from the sale of 100 gr. we will get 128.2 rubles. We will sell 1 package for ~2300 rubles. Do not forget that you need to buy bags, from the amount received for 100 gr. subtract ~8 rubles. I do not take into account shipping, rental and taxes, you have to calculate this for yourself.

Buyer. I met a lot where, when entering the store, the seller does not pay attention to the visitor. In no case! This should be clear to anyone, but still. You sell "curiosity", for the most part, people are afraid of something new and unknown, also with tea. You can not give the buyer a chance to doubt. He came to you, which means he was interested, do not discourage interest. Immediately find out for whom he buys, what are his preferences in choosing (black \ green \ fruit), have you tried any weight teas, start communication. Offer suitable options, take a box of tea, show him in loose form, let him evaluate the smell. Perfect option when you have a teapot and you can brew 1-2 cups of tea and offer sweets to sample. Tell him more about brewing methods, oh taste properties tea. So you will win the loyalty of the buyer and the next time he will come to you.

Trade and development. I must say right away that in small towns tea is not a very popular commodity, but, nevertheless, there are people who have been successfully working for 5-7 years. Immediately after the opening, call all the restaurants and cafes in the city and offer them tea of ​​various types. Restaurants will not buy tea in bags (1.8 kg) because they may not like the customers and will not drink. Do you offer supplies? different kind in small portions 200-300 grams. In the future, they will buy from you constantly.

They eat sweets with tea, everyone knows this. So why would you not only be engaged in the business of selling tea, but also selling sweets, but not barberry sweets for a ruble, but high-quality products. You can, for example, sell loose chocolate.

tea shop business plan

Home → All articles → Opening of Bar Puer on Vladimirskaya

Opening of Bar Puer on Vladimirskaya

The first day of November was unusually full of tea novelties, one of which we tried at the opening Puer Bar on Kolokolnaya(metro station Vladimirskaya/Dostoevskaya). The guys from the Puer bar (they are Zen Tea) position themselves as the first non-alcoholic (that's really, really) bar with a wide selection of tea and coffee from different regions, where everyone can have a great rest and spend their free time! Now this pu-erh bar is included in the list of the best tea shops in St. Petersburg.

The tea bar is very close to the metro, literally 50 meters away - very convenient. Quite small, 15 meters, elongated along the bar counter, but quite cozy already now. The choice of tea and coffee is really diverse, here are Chinese (pu-erh, green, white, oolong, red) and Indian and flavored teas. In the photo you can see a huge 3 kg pu-erh pancake - the pride of the owner! I hope it tastes as good as the shen pu-erh it puts in.

Coffee is represented by about 10-12 varieties, including a rare Papuan Guinean variety. There is also my favorite Maragogype and Ethiopian. Coffee is sold in beans, they promise that a coffee grinder will arrive soon.

In addition to buying tea and coffee itself, you can drink tea and coffee on the spot, there is a coffee machine, and tea and coffee can be taken with you, poured into classic cardboard cups with a lid. Takeaway tea And coffee to go- the highlight of this place!

Prices for inexpensive teas are indicated, mainly for 100 grams, for elite ones - for 25 grams. Among the elite, aged shen pu-erh 2004 Lu Yu.

Whether pu-erh pancakes break, I did not specify. Among the interesting specimens are elite Taiwanese oolongs from Formosa Tea. There are awesome Lao Cha Wang 12 years old and Lao Cha Wang 15 years old. But Feng Huang Dan Cong Gui Hua Xiang did not find.

Soon, a real menu and a bar tea card will appear here, stay tuned - they promise that it will be very unusual and surprise you.

There are also delicious nishtyaki, at the opening we were treated to fresh cookies with raisins.

The guys treated us to two teas: “deflated” boiled pu-erh and an unusual 7-year-old Tie Guanyin in Ku Gua Bitter Cucumber(bitter gourd). I did not understand Pu-erh at all, while it was boiled in a teapot for several minutes, most likely already again, because of this its taste was weak and not outstanding. Yes, this is not Mengku's 2006 Gu Shu Shu Cha, which is delicious when brewed!

Roasted oolong in bitter cucumber was brewed together with bits of bitter gourd in a ceramic gaiwan.

Aroma I liked it, pleasant, floral, with a light caramel at the end.

Infusion color soft, golden, light amber.

Taste with a noticeable sourness, with an invigorating, refreshing aftertaste.

tea shop business plan

Unfortunately, I practically did not feel Tie Guanyin. If you look at this TG by grading the quality of tea in 3 ways, then the tea is far from the best.

Pros of Bara Puer:

  • a wide format of the institution, it is a tea shop, a coffee shop, a bar (non-alcoholic), a tea and coffee shop - all at once, in one room.
  • friendly staff.
  • varied selection of teas and coffees.
  • different price range.
  • relatively inexpensive. Although it is better to compare with other tea shops in St. Petersburg.

Minuses:

  • there is not enough space, if several people sit at the counter, then it will be problematic to see the tea standing behind their backs.
  • raw decor. Although I really liked the Buddha on the wall, it fit perfectly between the tea jars.
  • petty price tags.

An excellent place appeared in the center, I wish the guys good luck in the development and distribution of healthy drinks.

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