How to start selling homemade cakes at home. How to learn how to make cakes - a hobby for a sweet tooth with a creative approach

♦ Capital investments – 40,000 rubles
♦ Payback – 4 months

Today in any store - big choice confectionery.

But, firstly, the quality of the products used by serial manufacturers leaves much to be desired, and, secondly, many people want to purchase an exclusive cake that would correspond to such an important event as a birthday, anniversary, wedding, etc.

There are women (and sometimes men) who manage to bake real sweet masterpieces, but for some reason do not think that they can be sold.

Cake business – profitable idea, which requires minimal initial investment and quickly pays off.

What is the idea behind the cake business?

Imagine that your husband is a photographer, and he celebrates 20 years of his professional activity. On this occasion, he decided to treat the visitors of his personal exhibition with a cake.

Banal pastries will look uninteresting, but cakes in the form of a camera or other special equipment are an original idea.

You cannot buy such a dessert in the store.

But there are people who bake cakes at home and by placing an order, you can please your husband.

It is believed that the idea to make original cakes came to us from the USA.

It was the spoiled Americans who were the first to decide that standard pastries were not very interesting and began to order unusually shaped confectionery.

And since consumers had a demand, there were those who decided to turn their passion for confectionery into a profitable business.

Pros and cons of the cake business

Interesting fact:
Biscuit - a traditional cake for baking cakes, was originally called "sea biscuits". The first mention of it was found in the logbooks of English sailors. The biscuit won its popularity due to its long shelf life - it did not deteriorate and did not become moldy, even despite the humidity during sea voyages.

Baking at home from an opportunity to have additional income can turn into a main income and become a profitable business.

The main advantages of this startup are:

• Minimum capital investment.
  In fact, you only need to spend money on kitchen equipment and utilities.
  Products for baking cakes will be included in the price of each order.
• The ability to work from home, which is suitable for mothers with small children, people with disabilities and other categories who cannot be in the office full time.
• A lot of free niches, because this business has not yet become too popular, and confectionery shops and factories are not your competitors, because they produce standard products.
• You can not fool around with the registration procedure at first and bake at home illegally.
  You need to start dealing with the design of your business only after you have formed a client base.
• Cake business is an opportunity to show your creativity.

There are practically no disadvantages to this type of business.

Unless earnings at the initial stage may seem modest to someone.

And you also need to remember that you are feeding people, which means that you should follow sanitary standards and safety precautions.

Advertising and business calendar plan on cakes

Confectioners who make custom-made cakes at home claim that the most effective advertising their business is word of mouth.

If the first client likes the pastry, then he will not only contact you again, but will also recommend this to all his friends and acquaintances.

• newspaper ads;
• social networks;
• business cards;
• specialized sites.

You can also make some free cakes, for example, for the anniversary of some large organization.

If his employees like your pastries, they will become regular customers and help promote the business.

The launch schedule for this startup is not really necessary, since you can purchase all the necessary tools and products for the first order in 1 day, after which you can start to complete it.

Competitive Advantages of a Cake Business

If in your city you are the only one offering homemade cakes to order, then you don’t have to worry about competition, the main thing is to make quality products that would satisfy customers.

If several confectioners work in your locality, then it is worth creating competitive advantages in order to compare favorably with them:

1. Reasonable pricing policy.
2. Original baking decoration.
3. Discounts for regular customers.
4. Various promotions. For example, cookies as a gift when ordering a cake from 5 kilograms.
5. Production of thematic products for the holidays, etc.

Business on cakes: a phased launch of a startup

One of the main advantages of a cake business that you do at home is that you do not depend on anyone.

Only you yourself can slow down the launch of a startup, and not external adverse circumstances.

Many people ask: "Where to start?".

And you need to start this type of entrepreneurial activity with baking the first cakes, selling them and getting feedback from customers about your products.

And only when you make sure that your customers are satisfied with your pastries, that they are ready to contact you again, you can start baking cakes to order on a large scale and start buying special equipment.

Registration

If you are just starting to do business on cakes, then you do not need to register as an individual entrepreneur immediately after you have such an idea.

You should switch to the status of an official entrepreneur after you have formed a wide client base and you are thinking about opening your own confectionery or bakery.

Even if you do not want to work illegally, do not rush to register. The sanitation station is unlikely to give you a work-at-home permit and it will kill your business in the bud.

For now, bake to order at home, without thinking about your official status.

room

This business involves working directly on your home cooking, that is, every month you will not spend money on office rent, which increases the profitability of your business.

If your living conditions do not allow you to make cakes to order in your kitchen, then there are two options:

• rent an apartment for cooking;
• do something else.

If you have a fairly wide customer base and you bake a cake at least every day, then create the most comfortable conditions in your kitchen.

Arrange ingredients, tools and baking utensils in a way that makes it easy for you to work.

Equipment

Most women have everything to bake cakes: a kitchen surface, an oven, a mixer, molds, and more.

You should not buy professional equipment immediately after you have an idea to make money on cakes.

Purchase Tools professional confectioners you need it after the business is firmly on its feet and starts to bring you good money.

Those who bake cakes to order need to have the following equipment, tools and utensils:

Item of expenses	Amount (in rubles)
Total:	38 000 rub.
A food processor with which you can knead the dough and whip the cream	10 000
Round and square molds of different diameters for creating multi-tiered cakes	6 000
Confectionery syringe with different nozzles	1 000
Kitchen scale and measuring cup	1 500
Bowls of various sizes	2 000
pans	5 000
Rolling pin and some wooden boards	1 500
Tools for working with mastic: a silicone mat, a set of stacks, an iron, etc.	3 000
Knives, including a string knife, to cut the cakes evenly	3 000
Whisks, brushes, spatulas, sieve and other small equipment	2 000
Other	3 000

You can buy bags and bags of sugar, as well as wholesale things that do not spoil: coconut, raisins, candied fruits, dyes, etc.

So you can reduce the cost of the cake.

But here perishable products it is not worth buying for the future, purchase them exactly as much as you need to fulfill a specific order.

Staff

If the idea of ​​making money on cakes is only being tested by you, then you don’t need to hire anyone from the staff. You can quite independently take orders and make pastries, and let customers take them from your home.

When you have a large customer base and a lot of daily orders, then you should consider expanding the business, for example, hiring assistants or opening a full-fledged candy store.

About how to get rich baking cakes and build a successful business,

see in the video:

Profitability of business on cakes

If you do delicious pastries and are able to surprise customers with an original cake design, then in a month or two after launching a startup, you will be able to earn good money by making products to order at home.

To prove the high profitability of this business, let's calculate the cost of the honey cake with sour cream and butter cream, decorated with mastic, weighing 2 - 2.5 kg.

Item of expenses	Quantity	Amount (in rubles)
Total:		225 rub.
Eggs	5 pieces.	45
Honey	3 art. spoons	50
Soda	2 teaspoons	4
Sugar	1.5 cups	26
Butter	200 grams	60
Flour	5 glasses	40

Sour cream for impregnation:

Item of expenses	Qty	Amount (in rubles)
Total:		130 rub.
Sour cream	2 glasses	95
Sugar	2 glasses	35

Butter cream for leveling cakes.

Do you like to bake beautifully and tasty? Temporarily unemployed? Want to try your hand at starting your own business? A cake baking business is exactly the type of activity that will bring you pleasure from work and a good income.

The maximum investment for a home business is 40,000 rubles, the payback period of the project is 4-5 months.

Homemade custom cakes are a good business idea

Do you have doubts?

Let's figure it out:

1. Without birthday cake Not a single celebration is spared, especially children's holidays.
2. You can organize a pastry shop in your own kitchen without renting premises and equipment.
3. Baking is a creative process that brings income and aesthetic pleasure.
4. There are many ways to find clients - the Internet, acquaintances and friends, children's playrooms, wedding salons.
5. Business is easy to open.
6. And it's also easy to close if you lose interest in it.
7. Quick payback of production, minimal investment for its launch.
8. Stable consumer demand.
9. Registration of an individual entrepreneur to start work and receive income is not required.
10. Freedom of pricing. You set the cost of the product yourself, based on its weight, complexity of design, composition.

Startup Benefits

Separately, I want to highlight the main advantages of a startup - a modest start-up investment, the ability to run a business at home, and the vacancy of a niche.

More about each item.

Small investment

If you plan to start from your own kitchen, you will only need to purchase some baking equipment. For the purchase of whisks, decorations, mats for drying mastic decorations, tools for working with mastic, plungers, molds for decorations, baking paper, a turntable and some other “needs”, it will take you a maximum of up to 30,000 rubles.

Opportunity to work from home

Own kitchen is quite enough for making masterpieces, for trying your hand, finding buyers, preparing the first advertising samples of products.

Niche unemployment

Baking homemade cakes attracts many mothers on maternity leave and those who are temporarily out of work, but not everyone manages to turn their pastry hobby into a profitable business.

A hobby will bring money if you treat it with a businesslike attitude.

Take your business seriously, create an advertisement for yourself, direct your creativity in the right direction and you are guaranteed success.

What about competition - market analysis

The confectionery market has a number of features that need to be considered:

• short lead time for the product. A novice entrepreneur needs to work to order and actively establish distribution channels;
• high competition in sales of low-priced products; and low competition among high-priced cakes and other products. 80% of sales in confectionery stores are for sweets with a price of 180-240 rubles;
• a huge selection of Russian raw materials: berries, fruits, nuts.

Your main competitors are large enterprises and those who, like you, have chosen homemade cakes for earnings.

Analyze the market in your area of ​​the city, study the experience of competitors, find out where and how they receive orders. Suggest interesting recipes, unusual design, attractive cost of products. In order to confidently compete with large confectioneries and the same "houses" like you, you need not only to attract attention, but also to keep it.

At first, you can only rely on friends and colleagues. Holiday at work with your spouse? bring the original a delicious cake and orders from his work colleagues are provided to you.

How to start a cake business - step by step instructions

A clear concept is the key to the success of any enterprise. Before you start selling your first product, consider a plan of action, decide on the scale of the enterprise, make a list of equipment and materials to be purchased.

Consider each step of starting a business: where to start and what to pay close attention to.

Step 1. Finding a room

If you have a private house, there is a free room or a spacious kitchen, part of which can be used as a mini-shop for baking desserts, then you don’t need to look for anything. If the sales volume does not yet exceed one position per day, the issue of rent is irrelevant, at least until your production becomes crowded in this area.

If you are focused on a large volume of products from the start, already have customers and have start-up capital, feel free to look for a room for rent.

Rent a room in a residential area. When choosing, keep in mind that it will serve as both a pastry shop and a store, so it needs an appropriate layout, interior and location that is convenient for customers.

Step 2. We purchase materials and equipment

Surely baking is your hobby and you already have everything you need to work. But there are still some things you need to buy. In particular, tools for working with mastic, a set of pots, a syringe, a blender, a mixer and various nozzles.

You will also need flour, sugar, coconut flakes, candied fruit, raisins, food coloring. It is better to buy these components for future use and in large quantities in order to reduce the cost of production. But perishable products - milk, cream, butter - it is better not to buy for the future.

The cost of purchasing equipment from scratch:

Equipment	Quantity	Price (rub.)
Food processor	1	10 000
Bakeware	5	6 000
Confectionery syringe with nozzles	1	1 000
Kitchen scales, measuring bowl	2	1500
Bowls of different sizes	5	3 000
pans	5	5 000
Dough rolling pin and some boards	4	1500
Set of tools for mastic	1	4 000
Knife set + string knife	1	3 000
Whisk, brushes, small tools	10	2 000
Parchment for baking, circles for drying cakes and more.		3 000
Total:		40 000

Step 3. We select personnel

The need for staff will arise when you build up a customer base and receive more than one order per day. In the first couple, you will have enough of your own hands.

If you start to expand your horizons, hire a good confectioner who will replace if necessary and help you increase production. With an increase in the number of orders, your candy store will need a courier to deliver sweets to customers.

When hiring a confectioner, ask for a medical book, give a trial paid task to make sure of the potential employee's culinary abilities.

Step 4. Launching a business and looking for clients

Business success depends on the quality and beauty of products, but more on how you present yourself.

Ways to find buyers:

1. Acquaintances, relatives, friends, work colleagues. Make the most of word of mouth. It will give you the most customers.
2. Advertising your services on forums where young mothers communicate.
3. YouTube. Shoot a video about your favorite recipes, about how another masterpiece is born in your hands, talk about the composition, the naturalness of the ingredients.
4. Announcements on trading floors. Be sure to place several photos in them, indicate the price, contact information.
5. Advertising boards on the Internet.

Step 5. Registering a business

You will need to register a business when you develop a good client base. The most convenient form of activity for you is IP. You don't need a lot of paperwork to apply.

Income is taxed under a simplified system, that is, you will have to pay only 6% of total income without deducting expenses or 15% of net profit to the tax office. Having issued an IP, register with the Social Insurance Fund and the Pension Fund.

OKVED code 10.71.2 - Manufacture of flour confectionery, cakes and cakes of non-durable storage.

Be prepared for the fact that the premises you rented will be visited by an inspection. It must meet sanitary and fire safety standards.

To help a novice entrepreneur, brief recommendations on the main stages of opening your own mini-confectionery:

Stage	Explanations	Guide to action
Formation and refinement of the working concept	You need not just a good idea, but an innovative idea that has an attractive feature to successfully compete in the market.	Develop custom recognizable designs, specific ingredients, and more.
Accurate calculation of the menu, analysis of the consumables and its optimization	For the basic menu, a large assortment is not needed, it is better when there are few offers, but at the same time they are of high quality at low costs.	Decide on the list of manufactured cakes, bring their recipes to perfection. Make cost calculations for each separately and all in total, think about how to reduce the cost.
Creation of a recognizable brand and development marketing plan	Promote your products more actively than competitors, backing it up with high quality service.	Promote products on social networks, attract specialists.
Acquisition of tools and equipment for production	Make a list of basic tools and minor accessories that will make the job easier, but their acquisition is not a priority.	With such an analysis, you will avoid unnecessary expenses at the start.
Organization of the workspace and place	In this work, hygiene and comfortable working conditions are extremely important.	Keep your clothes, hands, workplace clean.

How to advertise your products

Consider a few effective ways attracting buyers.

Through social networks

Post not only photos, but also videos of the cooking process. This will confirm your authorship of the photos and clearly demonstrate the confectionery skill.

One of the “divorce” schemes: a client leaves an order in your public. While you are offline, a scammer will answer for you, asking you to pay for the order. He will send false details to the client and, having received the money, will disappear.

With flyers or business cards

Even if you work alone in your own kitchen, you need business cards. Give them to your customers with every order. This is how you increase your customer base.

Flyers are another effective printed form of advertising. Post them up and share them with your friends. Take the piece to the nearest supermarket, to the locker, to the place where the purchases are stored, and to other places you frequent.

Advertising is the engine of commerce, and this also works with cakes.

Through newspaper ads

Place ads in the top-selling classifieds newspapers, as well as free print publications handed out on the streets. Advertising in them is not expensive, but adds buyers.

With your own website

Having your own website is one of the best ways to promote your services. Post photos, videos, descriptions of new recipes, your thoughts on the topic of cooking, confectionery.

If you yourself do not understand the creation and promotion of the site, ask your friends for help or go through a simple training. There is plenty of information on the Internet on this subject.

A useful video from the cake sales webinar on how to take product photos, how to make a portfolio, how to attract a buyer:

Useful tips for those who want to make homemade cakes to order

Here are a few useful tips from those who have been successful in this field.

The serving of even the most delicious and spectacular dessert is spoiled by a simple cardboard or plastic box in which it is packed. Pick up interesting options packaging for their sweets.

Order the package, which indicates the date of manufacture, the composition of the treat, your contact phone number. Box Design - original way stand out from competitors, as well as convey to the buyer the necessary and important information.

The biggest mistake of novice confectioners working at home is overestimating their strengths. It especially concerns mothers on maternity leave who have chosen this business as a part-time job.

Even if you are determined to turn your hobby into a profitable business and are ready to work hard alone, still find yourself an assistant who will replace you if necessary and help you quickly and efficiently complete orders when their number increases.

Don't limit yourself to baking fondant-decorated birthday cakes. Offer your customers cakes, cupcakes, muffins, macaroons, cheesecakes, rolls, pies, small cakes. Bet on low-calorie and diet recipes.

The wider your range, the larger audience you will be interested in. Make advertisements of all kinds confectionery which you are doing great. Place a photo on your website or social media accounts, sign the name, composition of products and indicate the cost.

Business planning is the first step to success. The more clearly you present your goals, the sooner you will succeed. A business plan is insurance against unnecessary expenses and annoying mistakes. When making a plan, describe each stage of production, from the selection of baking recipes to the delivery of the finished order to the customer.

Planning also reflects the financial part of the work: the cost of purchasing materials and the necessary equipment, advertising, packaging and expected profit.

Make a production schedule. Referring to it, you will evaluate the correctness and effectiveness of your actions.

Set clear goals for yourself, for example, earn 15,000 rubles in the first month or sell 5-6 cakes a week, and systematically move towards your goal.

Video about how a pastry hobby turned into a profitable business:

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Hi girls! I have a question right now. Love cakes? Silly question, I know. Sweets are the biggest weakness, and not only ours, but also our men. Indeed, according to statistics, 87% of men and only 46% of women have a sweet tooth! Do you want to learn how to bake cakes to order or for yourself?

From this article you will learn:

It's not as scary as it seems at first glance. I once learned, and you can! No matter how trite my words sound, but the main thing in this matter is desire and diligence. Talent is by no means a key condition for success, but just a natural inclination that needs to be constantly developed.

Why do I need it?

Baking is a good source of income. Now every second family orders cakes from home confectioners for children's and adult holidays, for weekends, and for no reason to indulge. So the good craftswomen are doing well.

Not ready to do business - just please yourself and your family. Imagine how surprised your guests will be when you offer to drink tea not with store-bought cakes, but with an amazing home-made dessert!

In general, everything related to cooking and housekeeping is in our blood. Just don't give up. There is no need for these conversations about the fact that in the modern rhythm of life it is easier to order finished cake and don't sweat it.

My friend Oksana is a convinced careerist. She works day and night, she made herself, she is so self-sufficient that she divorced her husband, she simply does not need him! How much she does not like to do housework, but no, no, and she will ask me for the recipe good pie or bake a cake.

Even adherents proper nutrition, vegetarians and raw foodists make cakes according to their special recipes. Because it's in our blood! You can't fool nature.

I'm ready! Where to begin?

First, take a hard look at your skills. Based on them, choose the best plan for further action.

1. Zero level - you have never approached the oven at all, and you don’t even know where it is. You don’t keep flour at home, and you can’t imagine what a baking dish should be.
2. So-so culinary - you made charlotte twice, but once you had to throw it away. Somehow I found a simple recipe for cupcakes on the Internet, my husband praised, but in general they were harsh.
3. The beginning of a career - you bake cakes on holidays, and making them brings you pleasure. There are a couple of proven recipes. It turns out very tasty. But lack of experience. There are problems with the decor, and some of them look crooked. Yes, and already tired, I want something new, unusual.

What category do you belong to?

If to the first, then your case is the simplest! You are like a blank slate. And here the main thing is not to spoil your impressions of baking, not to be scared. Therefore, I definitely recommend contacting a trusted confectionery school and starting to study under the strict guidance of a teacher and curators.

The second case is also from the category of simple ones. You just need to find good workshops online or live. Take a few lessons and things will run skipping.

And the most difficult case is the third one. You picked up the tops, it seems that you already know everything, why study something? Now I’ll quickly watch the video on the Internet and there will be a new cake.

PARTICIPATE FOR FREE!

No, it's not like that. pastry art is a whole science. Previously, they studied at vocational schools to become confectioners. Now this is mainly done by specialized schools. But there is only one meaning - this is a profession, the intricacies of which you need to delve into, deepen and constantly learn something new.

It seems that I’m throwing food into the mixer bowl, vzhik, pour it into molds and into the oven. No, my dears. All this is only done on Instagram by bloggers. Do you really need to learn the technology? confectionery production, to know the chemistry and physics of processes in order to understand what will react with what and how, which form is better to take for a cake, and which one for mousse, so that nothing sticks, etc.

Equipment and fixtures

Well, you found a suitable recipe on the Internet or bought a good course. I want to start brewing as soon as possible. But let's check if you have everything you need in the kitchen?

Now in stores there is just a crazy choice of all kinds of equipment, and smiling sales assistants will surely tell you that you will die of starvation without a planetary mixer, a multi-cooker-steamer-pressure cooker with built-in Wi-Fi and expensive dishes from a reliable German manufacturer. Don't be fooled by ads!
Of course, all these devices can make your life easier, but also turn your kitchen into a warehouse of unnecessary equipment and empty your wallet.

In order to bake almost any cake at home, a beginner will need a minimum:

1. any serviceable oven;
2. conventional mixer,
3. egg beater,
4. large bowl for kneading dough
5. form for cooking,
6. the right attitude.

Everything else can be purchased gradually as needed. Over time, you will have experience, and you will understand what is really needed and what is not.

For example, it took me several months to adjust to the old gas oven. But when I changed it to electric, all the recipes began to turn out the first time. Convection, electronic programmer and temperature control do their job.

I do not bake cakes on an industrial scale, so a simple mixer with 4 speeds is enough for me. But I have several convenient bowls. Plastic and glass with a rounded bottom, bigger and smaller, so that you can mix the dough and several creams at once. I always keep a couple of silicone spatulas on hand, which are so easy to collect leftover food from the walls of the dishes.

I have so many baking molds that my mom always persuades me to throw out half of them. There was a time, I bought everything in a row - glass, ceramic, silicone, aluminum, expensive Italian and cheap Chinese. In part, my mother was right. because most often I use a detachable round metal mold or a ring. in the ring it is also very convenient to collect cakes. then they turn out to be very neat and alignment takes much less time and cream.

I also purchased a turntable and three spatulas for assembly. I apply them according to the situation - I apply cream with a triangular one, smooth the upper part of the cake with a long rectangular one, and go through the sides with a square one. So this step was very easy.

How about products?

It is worth thinking in advance not only about the technical side of the issue, but also about the ingredients. It is better to buy everything you need in advance. Of course, most of the products can be bought at any store close to home. But if you are going to do everything professionally to the maximum, then you will have to look for something in specialized pastry shops or on the Internet.

And before you rush to cook, carefully read the recipe. Do not ignore food temperature recommendations. Sometimes it's better to take the eggs out of the fridge ahead of time, because the whites are much easier to beat. room temperature. And cream, on the contrary, is better to keep in the cold for at least a day. then the cream from them will come out very dense and stable.

Decoration and decor

The cake is baked and assembled. Let's move on to the fun part - decorating! It's a very creative process that I always look forward to. Usually I still don’t know what kind of biscuit I will bake and what I will put in the filling, but the image of the finished cake is already ripening in my head. What will it be like outside? White, pink, colorful? Will I cover it with mastic or cover it with ganache? Or maybe it will be in the shape of a heart or with figures of cartoon characters, as children love it?

It's great that you can fantasize about any topic and easily bring everything to life. If you really try, you can learn how to make unrealistically beautiful cakes. For beginners, I recommend a simple one:

1. Fruits/sweets. This is the most relevant way to decorate desserts. I threw pieces of fruit and berries on top - that's it! And most importantly, it always looks fashionable and fresh, does not oblige you to anything. Instead of berries, you can use ready-made sweets - marshmallows, small meringues, pieces of chocolate, cookies, M & m's, Raffaello, marmalade and all kinds of confectionery toppings. Such a cake will have to children's table, and to an adult. And if you put a mini-bottle of alcohol on top, you get a great birthday present for a man. Any topper or candle will do here.
2. Printing on sugar or wafer sheet. Also a no-frills option. Even I have several places in Murom where you can print any picture on a special confectionery printer. AT big cities there will be no problems with it. In online stores, I often see ready-made pictures. All you have to do is choose the right size and order home delivery. Previously, such pictures were sculpted on the surface of the cake. Now many of them are cut out and attached vertically. The cake becomes dynamic, alive.
3. Cream roses and swirls. You are wrong to think that this is a relic of the past. just choose a modern nozzle for a pastry bag and practice a little. See how modern confectioners play this theme cool.
4. For wedding cakes, real flowers are often used instead of cream ones. Of course, they look more tender and fresh, create a unique atmosphere of celebration. Decorating them is very easy. Nature has created this beauty for you.

A novice confectioner should always remember that you should not overdo it with the design. A cake with a simple glazed inscription "Happy Birthday" will look much neater. It is better to put a couple of cherries than to pour everything at once.

Modern Cakes

The decor options that I brought have become almost classics. But the confectionery industry is developing rapidly, something new is constantly appearing.

The real sensation is this. They broke into our refrigerators and thoughts a couple of years ago and still have not lost their relevance. This is a huge field for experiments with tastes and textures. Do you add any exotic taste And the new dessert is ready!

In addition, these cakes require a minimum of decor. For example, “three chocolates” is good on its own. You add any dye to the mousse, a strawberry on top, look at it and smile. You can slightly freeze and top with glaze - regular or mirror - to your taste.

Has anyone gotten bored? What if I told you about the desserts that have practically supplanted classic cakes from the top most ordered sweets? Yes! And there are many.

In the first place here are cupcakes - either cupcakes or cakes. Inside, you can hide any filling, berries, nuts, and “put on” a voluminous cream cap on top. Their charm is in the simplicity of preparation, the minimum cost of everything in general - time, money, utensils. Just think, you don't need a knife or a plate to serve your guests a cupcake. Bake them in paper molds and forget about the long dishwashing.

And here is another portioned dessert - trifles. They are served in disposable transparent cups or any glassware. The idea for their preparation can be taken from any cake - even from red velvet, even from Snickers, even from Napoleon. Lay layers of cakes, cream, fillings, berries or fruits in a mold and get a completely new kind of dessert that everyone will like.

Well, my absolute favorite is ! 20 minutes of free time, 500 rubles for groceries, and as a result, the most popular dessert of all coffee shops and restaurants.

We make to order

We smoothly approached the topic of baking to order. It's not just like that. In fact, many come to this. If you love baking and are good at it, why not turn your hobby into a source of income?

Mostly women think that it is difficult, you need to invest a lot at the initial stage. But look around? You are not running a factory, but a small home bakery. You probably already have all essential tool and the technique that I wrote about at the beginning of the article. You use several proven recipes. There is always a couple of glasses of flour, eggs and butter. What is missing in this scheme?

That's right, customers! But if you start baking regularly, they will appear on their own. First, relatives will be asked to bake a cake for a family celebration, then a girlfriend, and then word of mouth will start working. At the initial stage, it is important for you to fill your hand and earn a reputation. Therefore, housewives often sell their first cakes at cost. My colleague just gave her clients a list of what they needed.

It is important not to forget to take pictures of all your work, collect reviews to create a portfolio, start maintaining a page on the social network, and then you can start advertising.

Where to learn everything? Choosing courses.

I think a lot of people are in a mess right now. How to organize everything, put it on the shelves, so that everything works out? We need some kind of system in education, step-by-step instruction whether. Do you think there is one? You can search for answers to your questions on the Internet for a long time, shovel a bunch of information. Or you can save time and go to confectioner courses.

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I would conditionally divide all courses into two types - live and online.

The living have one big advantage - you can feel everything with your hands. You cook side by side with the pros, ask questions, supervise the process and at the end taste the finished cake or even take it home with you.

But the disadvantages of this method of teaching, in my opinion, cover all the advantages.

First, you need to have a lot of time and be relatively free. Not everyone will be able to go somewhere after work or on the weekend. For mothers of small children, this option is unlikely to suit.

Second, the prices are outrageous. The cost of your education includes the cost of products, inventory, studio rental, utility bills, salaries of teachers and organizers, not to mention advertising and other little things that you don’t feel, but they are.

Thirdly, you will study in a group of 10 to 20 people. Think back to school and laboratory works. Someone understood, someone did not understand, someone asks questions, and someone is shy. And you will come home, and in general, half of what you have covered will fly out of your head.

Often online schools carry out free master classes as a presentation. On them you will cook together with the confectioner live. As a rule, recipes are selected simple so that the cooking process does not stretch over time. In such classes, you will appreciate the quality of distance learning.

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Video lessons

Full-fledged cakes are usually not prepared online. Lessons are videotaped and edited. At the same time, you see all the stages of preparation, on complex and important points special emphasis is placed.

From the video, you can immediately start cooking. After all, it is easy to rewind or pause it at any time.

If you are looking for a trusted online school, then I advise the school of home pastry chef " ProfiTrolls».

There are courses of different difficulty levels, and prices are below average. It is wonderful that each student is assigned a personal curator who will answer all questions and give practical advice at any time. So, no general chats for you and a bunch of unanswered questions. The curator, like a guardian angel, is always in touch in the messenger.

You can try your hand at a free master class tomorrow. Register via the link and start making your dreams come true! You will not only learn how to bake, but also quickly understand how to get to the first sale.

And I wonder what kind of cake would you like to cook right now? Do you have a favorite or who really wants to learn how to bake?

Thanks in advance for your comments! Wait for new articles on the confectionery theme, coming soon!

I read several articles "How to bake cakes to order" very far from real life. Then I noticed that they were all posted on sites for collecting business ideas "about making money on the Internet for women", "open a business", "secrets of millionaires", etc. From the point of view of a person who is far from the confectionery business, everything is logical there. I bought the missing equipment, went to courses and started earning.

7. Treat friends and colleagues to collect feedback.

First of all, we describe the assortment in a lively, bright, appetizing language. Attached is a photo of the cuts. Specify the price of the cake. No need to hide this information and answer in direct.

We show examples of work. Never take other people's photos. You can immediately put an end to the reputation. Do not overestimate yourself, you will not be able to repeat in the same way. Maybe you can do even better, but not 1 in 1. And this is already a hoax. Let it be simple cakes with berries and smudges, but neat and yours.

Post reviews from friends and colleagues

Write about the terms of delivery.

Some people enjoy tasting sweets, while others enjoy the process of creating them with their own hands.

If you finally have time to cook more complex dishes than soup and mashed potatoes, learn how to learn how to make cakes at home for yourself and to order. We will tell you where it is better to start this delicious and beautiful hobby, what you need to buy, where to learn the skill and how to ensure that the confectionery masterpiece is admired by guests.

Where does the path of a respected culinary begin?

Any mastery begins with desire and practice. But if you dream of learning how to bake beautiful cakes, then do not rush to immediately take on masterpieces from the portfolio of cool confectioners. Start with the basics, gradually moving up the stairs.

Simple recipes - quick results and a powerful incentive

It is known that success inspires and gives confidence in a new business. There is only one way to quickly get the desired result - choose the most simple recipes with simple decor elements available for a beginner.

The easiest way to learn how to make cakes from ready-made biscuit cakes that are sold in stores. It is always perfectly even and has the same thickness of the cake. You just have to prepare the cream and decorate the product.

Equipment and tools - necessary tools

If you want to learn how to bake cake layers, you will definitely need a gas or electric oven. For biscuits, it is convenient to use a slow cooker with a baking function (we read more about this technique and its choice). From household appliances, you will definitely need a mixer, it is advisable to buy a stationary one in order to do other things while whipping cream or dough.

If you have a lot of utensils, then most likely you won’t have to buy anything, but make sure that there are bowls of different sizes, plastic and stainless steel containers with non-stick and enamel coating, spoons and forks of different sizes.

However, the most important thing in the preparation of confectionery products is decoration tools, it is difficult to create admirable beauty with “bare hands”.

What a beginner pastry chef should have:

• kitchen scales, measuring cups and spoons;
• baking dishes - professionals recommend buying metal ones with a non-stick coating with a removable ring, they will also come in handy Silicone forms and non-stick mats;
• a pastry bag with a set of nozzles - it is better to purchase a bag, since working with a syringe is not very convenient;
• stencils for quickly transforming simple home tori with powdered sugar or cocoa powder
• brushes for decoration;
• tools for rolling dough, sugar mass and mastic;
• blades for leveling;
• food film.

Of the consumables you will need: baking paper, border and packaging tapes, boxes or disposable paper coasters.

There are many cooking recipes, but there are products that are bought in stock because they are used very often:

• dyes;
• vanillin, cinnamon;
• flavors;
• nuts;
• cocoa powder;
• powdered sugar;
• impregnation for cakes;
• dry milk or cream;
• gelatin;

Later, when you learn how to make cakes and decide on basic recipes, this list will be supplemented by other ingredients.

How to learn how to make beautiful cakes

There are a lot of techniques for decorating homemade confectionery, we will consider only those suitable for beginners.

Mastic - quick result without flaws. Mastic is a sweet, elastic mass that is used to cover cakes and make decorative items. To cover the cake, the mastic is rolled out into a layer (like dough for dumplings) and the product is completely or partially wrapped with the resulting layer. The result is a ready-made field for creativity - other decorations and inscriptions can be applied to the surface. You can buy ready-made or do it yourself.

Confectionery spray - a novelty for an instant effect. This product deserves special attention, unlike mastic, it does not require any preparation. The spray should simply be sprayed onto the product, after which its surface will acquire the effect of a flocked coating.

Ready-made sugar figurines - beauty without effort. Today on sale is a huge selection of ready-made decor for cakes:

• flowers for every taste of different sizes;
• figurines of animals and people, including the bride and groom;
• toys and cartoon characters for children's cakes;
• figures for anniversaries and children's themes;
• inscriptions, names and individual letters;
• imitation of fruits and berries and other decor.

All kinds of sprinkles look interesting in the form of gold and silver balls, beads, stars.

Edible decals are another secret beautiful cake for those who are just learning the confectionery craft. These pictures are printed food coloring on rice, wafer or sugar paper. The decor is applied to a cake lined with mastic.

Openwork decorations and chocolate figurines also quickly turn an ordinary cake into an elegant and festive one. Later, you will learn how to make lace and leaves on your own, but for starters, you can buy ready-made decor.

The most popular types of homemade cakes

Handmade cakes do not have to be similar to the masterpieces of eminent confectioners. Over time, you will develop your own zest, and perhaps your own style. But with all the variety of options, they can all be divided into several types. Consider the most popular and fashionable, because the confectionery world also has its own trends.

Jelly cakes contain a minimum of dough and fat, for which they are valued by adherents healthy eating. Jelly is made from sour cream, cream, cottage cheese, soft cheeses, juices, fruits. How to cook and decorate sour cream cake, read .

Puff pastry products are most similar to homemade ones, as they resemble grandmother's favorite "Napoleon".

Wafer cakes are suitable for making simple cakes at home. They do not require complex decor and are quickly transformed by sprinkling with chocolate, nuts, and powder.

Medoviki is a favorite delicacy of those who love tender and fragrant dough. The degree of softness of these cakes depends on the cream. If this sour cream, it will turn out very soft and delicate dessert, using butter cream, there will be a slight crunch.

Biscuit tori are the most popular, dozens of others are distinguished in this group, classified by the number of layers and tiers, types of cream, type of decoration.

At the peak of popularity is a naked cake - with this method, the sides of the product are not covered with cream, but left as is, showing cream layers. Most often used for decoration fresh fruits.

Where to improve skills and learn professionalism

If you have been baking sweets at home for more than a day, but want to learn how to make cakes to order, consider taking courses. There are three options here:

Homemade cakes are in demand because they are associated with naturalness. Making money on dessert lovers is a hot trend, but making it a reality will require a little more effort than learning how to bake for yourself. This is detailed in our other publication.

If you are determined to learn how to make homemade cakes with your own hands, then start baking! Skills and abilities come only with experience, no books can replace practice.