EntranceHow to open a tea cafe from scratch. Coffee and tea shop as a profitable and fragrant business idea
Tea ceremonies in the vastness of our country are not as specific as in China, but are an integral part of our culture and life. Tea is drunk in every home and in every office. The packaged drink is, of course, convenient to use, but recently there has been a return to traditional tea brewing. Against the backdrop of this trend, an aspiring entrepreneur who decides to test his abilities should sit down to draw up a business plan for a tea shop. The sale of tea does not require any special requirements for the premises of the store and allows you to find your customers regardless of the abundance of food markets in the area due to the non-standard assortment, the peculiar format of the shop and the high level of professionalism of the staff.
We draw up a detailed business plan
Like any other business, creating a tea point of sale requires drawing up a business plan for a tea shop with calculations, which clearly defines the features of the activity. By following a predetermined course, it is much easier to succeed in the implementation of the business idea of selling tea. The specifics of organizing the sale of tea implies the presence in the business plan of a tea shop of the following mandatory items:
- Analysis of the market and nearest competitors;
- Format outlet;
- Store location;
- Room design;
- Financial investments;
- Plan of income and expenses;
- Product suppliers;
- Range;
- Training;
- Tea shop hours.
Store format and location
The choice of the store format will largely determine the amount of financial investment in the tea shop as a business. If you rent a specially equipped place in a shopping center, you can expect additional profit from the sale of ready-made tea and sweets. A stand-alone specialized store with a larger area will allow setting up tea production as a business, as well as a tea packaging business.
The location of the tea shop must be chosen crowded in order to provide the number of customers necessary for making a profit. A tea shop can be made successful both in a supermarket in a residential area and near an office center. However, an entrepreneur must have the opportunity to equip a rented retail space according to an individual design. The same type of stall in the market may not attract due attention from potential buyers. Some of the financial investments should be spent on the development of a special interior, it will be a kind of calling card your outlet.
Search for suppliers and assortment
The search for suppliers is also an important point in the business plan for the sale of tea. Today it is worth paying close attention to building a business selling tea from China. Not less than interesting idea– purchase of individual ingredients and organization of herbal tea production as a business.
The assortment of the store should satisfy the needs of the customers of the area where it is located and offer unusual items that cause additional interest and bring good income. Expensive elite teas can be positioned as a good gift and an excellent souvenir. You can add unusual sweets to the assortment if you can order a cup of tea in your establishment, or tea accessories suitable for tea drinking ceremonies of certain types of tea. In addition, the sale of beautiful and practical containers for storing tea can be a good source of income if the process is properly arranged. For example, lectures on the proper storage of tea can be held periodically.
Staff and work schedule
The staff of the tea outlet is selected either with experience in the field of selling tea, or is trained at the expense of the employer in the wisdom of the tea ceremony and orientation in the fragrant world of expensive and not very varieties of this amazing drink. The cost of raising the qualifications of staff and providing employees with branded overalls must be spelled out in the business plan of the tea shop.
A well-chosen schedule for a tea shop will provide additional income. For example, work starts at 10:00 and ends at 21:00.
In the morning, usually, people rarely go to choose a new sort of tea, but the early closing of the store will not allow customers who come home from work later than usual to stock up.
Some seasonality of the business should also be taken into account. It lies in the fact that before the holidays people will buy Gift Baskets tea is expensive and you need to be prepared for this. You should think over the design in advance and order the production of beautiful and unusual gift packages.
Advantages and disadvantages of opening a tea shop
The main disadvantage of the tea business is a rather high level of competition. Although, fresh ideas and a non-standard approach to their implementation will help to leave competitors far behind. Standard promotion methods must be used, but the use of all kinds of new products and know-how from the world of tea in the opening outlet should also be made an integral part of doing business. In order to be aware of such things, one should attend thematic exhibitions and conferences, be interested in new trends and tea trends.Benefits of opening a tea point of sale:
- Long shelf life of products;
- Possibility to make a 100% margin on the goods;
- Stable demand for tea;
- Seasonal recessions are insignificant, and the pre-holiday excitement is palpable;
- Gradual return of consumers to traditional more expensive varieties of loose tea;
- A real prospect to turn a business into a network;
- Opportunity to establish a business of production of herbal tea.
The above advantages of opening a tea shop make the business idea of opening one very attractive. Particular attention should be paid to the opportunity, not only to sell varieties of tea already known to the consumer, but also to establish own production herbal mixtures from ready-made ingredients. You can draw up a business plan for the production of tea yourself. But given the specifics of the processes and the need to develop your own recipes, it is better to order a ready-made business plan for the production of tea, providing in it, among other things, the need for product licensing.
Flaws
- High competition;
- Business features. For example, some people prefer coffee over tea, so you won't be able to reach the audience completely.
Registering activities
A point for the sale of tea can be opened by registering as an individual entrepreneur. Further, it is necessary to obtain permission from the local authorities for trade, from the sanitary and epidemiological station and the fire service, permits for the premises. Registration can be done independently, or you can contact a specialized law firm that will issue all the necessary documents for approximately 5,000 rubles.
List of documents required for registration of individual entrepreneurship:
- Application for registration;
- Original and photocopy of the passport;
- Original and photocopy of TIN (individual tax number);
- Confirmation of payment of state duty.
For example, code 52.27.36 - Retail trade in tea, coffee, cocoa.
Choosing a taxation system
For a tea shop, it is better to choose a simplified taxation system (STS). The advantages of this system are the absence of obvious difficulties in reporting and low tax deductions. When choosing this form of tax payment, VAT and property tax are not paid. The interest rate can be 6% and 15% of the profit (income minus expenses). In retail trade, a large part of the costs are regular expenses for the purchase of goods, so the best choice would be a rate of 15%.
Choosing a place for the store
For a budding entrepreneur ideal option location of the point of sale of tea will be a small room with an area of about 15 square meters. m. in a large shopping or office center, as well as in a supermarket in a residential area. This format of the establishment will allow placing an average range of goods (at least 50 varieties of tea), conditionally dividing the store into three zones: tasting (with one or two tables), sale of packaged tea, tea by weight as a business aimed at attracting customers with an income above average .
We carry out the arrangement of a tea shop, think over the details of the interior
Given the small area of the store, it is necessary to carefully consider the placement of all items of goods. Since buyers will look first for what they came for, all goods should be clearly visible. Teas must be placed according to clear principles to simplify the search. In addition to the packaged and bulk principle, it is necessary to allocate a zone for elite rare varieties, as well as arrange separately black, green, white, red, herbal, herbal-fruit mixtures and tea-like drinks. You can also take the country of origin as the basis for classification.
When the general concept of the store is thought out, it is necessary to take care of the details. Racks and showcases are best made to order, using natural materials and warm colors. The interior of a tea shop should inspire peace, dispose the customer to try a new sort of tea. An important role is played by containers for storing tea. They can be made to order, kept in the same style and create an atmosphere of harmony. Lighting in the store should be dim, but sufficient to make out the names and prices of goods. Order the design of the premises individually, which has nothing to do with the design of competing stores. A unique atmosphere in the tea shop will be created by a cocktail of product smells, which in any case will be unique.
We select equipment
In addition to specialized containers for storing tea in the store, you will need:
- Shelving;
- Showcases;
- Shelves;
- Electronic balance;
- Cash machine;
- Package;
- Scoops for tea;
- Tea sets.
All equipment can be easily ordered online. Furniture is best made to order in accordance with the design idea of your tea boutique. The harmoniously combined details in the store will create a pleasant impression for customers and increase the likelihood of their transition to the category of "permanent".
We form a product range
The scheme of tea varieties
It is generally accepted that the percentage distribution is black - green tea is 90% to 10%. Recently, the share of black tea has been gradually decreasing. Blends are becoming popular - tea blends with different flavor combinations, black and green teas with the addition of pieces of fruit, as well as spices.
The assortment of the store should consist of 5-7 popular packaged items, 12-15 types of tea by weight of the average price category, include elite teas, light fruit teas and tea drinks. Such varieties as lapsang, pu-erh, souchong are not in mass demand, but should be present in the assortment of a tea shop.
In addition to the tea itself, tea accessories should be offered to customers, explaining their purpose and giving instructions for their proper use.
We advertise the store
The key to success in selling tea as a business is the customer. The more customers who shop in your store, the better your business will grow. Where does the formation of the client base begin? - with a well-chosen store name and an attractive sign. It is necessary to name a tea shop in an unusual and capacious way, the name should be well remembered. Order a sign in the same style as your store. Marketing in the tea business plays a huge role. If your plan is not just to resell cheap tea bags, but to give people the opportunity to discover the world of quality tea, it is better to have a marketing plan and follow it clearly. It would be useful to outline a plan for promotions, tastings, lectures on tea and tea ceremonies.
Advertising the store on the Internet will also help create a flow of customers. In addition, you can also sell tea through an online store. ? – From the development of a quality website. Online store customers can be offices that order expensive teas for their customers or people who want to receive purchases at home without spending time shopping. Quality tea refers to. A good advertising campaign will make your store popular in a short time. In order for people not to forget about the existence of a wonderful tea shop, it is necessary to think over a system of bonuses, distribute accumulation cards to customers and notify them by SMS about promotions and discounts.
, consider the idea of \u200b\u200bcreating an original tea shop. The tea shop can be safely attributed to. This important fact also applies to the benefits of the tea business.
We predict the profit and payback of the store
A tea shop with an average customer traffic has an approximate monthly turnover of 80,000 rubles, while the net profit is about 35,000 rubles. payback period - from one to one and a half years. Many start-up entrepreneurs are interested in the question: “Is it profitable to open a tea business or not?”. The answer to it will be: “Definitely profitable”, but it should be understood that before you open a tea business from scratch, you need to work hard, strictly following the business plan, and then develop and promote the tea shop tirelessly.
conclusions
Opening a tea shop is not an easy process. But a person who believes in the success of the business he is engaged in will cope with difficulties and will be able to establish a flow of regular customers to his store, following a pre-planned concept. Before you open a tea business from scratch, you should understand the varieties of tea, related products and in the specifics of takeaway tea as a business. Careful preparation, a well-written business plan and following the chosen strategy will help you create a profitable tea shop.
It is generally accepted that only young and energetic people can create a business and successfully manage it. It's hard to argue with that. The modern rhythm of life and serious competition in almost all areas of activity requires a lot of effort and considerable financial costs from a businessman. But in our country there are quite a lot of people of mature age who have great experience, knowledge and are full of energy for new beginnings. They are not at all opposed to learning and developing. They have adult children, grandchildren to whom they can inherit their business.
— How did you come up with the idea of opening your own business and why a tea shop?
My main profession is a teacher. She worked at a school and taught at a university. She loved her job very much. But my colleagues began to retire one by one, some by age, some by length of service. When I heard the amounts of pensions that they were to receive, it became annoying and insulting for the former teachers. That's when the first thought appeared: “We need to come up with something. Retirement is not normal to live!
By that time, her husband had also retired. He is a military pensioner, their payments are not so modest. However, the thought of poor old age haunted me. In the end, we mutually came to the conclusion that we need to open our own business.
good tea always loved. The sale of tea and coffee as a type of business has many advantages, which convinced me to take up this craft. Only it was necessary to start somewhere, and we are absolute ignoramuses in the field of entrepreneurship.
I saw an emblem with a cyclist of the Oz brand in an online franchise store and immediately fell in love. This is a large chain of tea and coffee shops. I liked everything: the style of sales, the business concept, the range of stores, their design, the impeccable quality of the goods offered. And most importantly, we were guaranteed support, training, consultations, flexible terms of payment for the delivered goods. Conditions for franchising were excellent and we decided.
What are the benefits of a tea and coffee business?
The most important advantage is that almost everyone drinks tea and coffee. Of course, someone prefers a tea bag surrogate, but there are people for whom tea drinking is a pleasure, and they want to be able to buy quality product.
Looking ahead, I will tell you one case. Once, during a difficult crisis period, one of our regular clients said: “Now it is hard for all entrepreneurs. It is mainly grocery stores and pharmacies that survive. You are somewhere in between. Therefore, persevere!" I often remember her words. She turned out to be absolutely right.
The second important advantage I would call the flexibility of this business. There is always a choice of scope of activities. You can have a small shop, earn a comfortable living and be quite contented and not too burdened. And you can develop a network of such shops, small cafes or tea houses, engage in wholesale sales. It all depends on the desire and desire.
The third indisputable convenience is that opening a tea shop does not require large expenses. No need to buy expensive equipment, rent huge areas, buy perishable raw materials or collections, for example, clothes that will go out of fashion by the next season.
The fourth advantage of tea and coffee is their rather long shelf life. You don’t have to worry about the fact that you need to quickly sell the goods, otherwise you will have to write it off. We buy products in small batches, so our tea and coffee is always fresh, which is very important.
Storage does not require storage facilities, there are quite enough departments with doors in furniture racks and a small utility room.
The fifth point I will emphasize the aesthetics of the tea business. This is a beautiful activity that gives pleasure to both the owners and employees, and people who come for shopping. What is worth only the aroma hovering in the store! It is impossible to remain indifferent to the smells of freshly ground coffee or quality coffee. fresh tea.
— How did your relations with franchisors develop, and how successful was the start of work on the franchise?
Everything was great at first. We bought a franchise (it cost 5,000 euros), got the right to use the brand. We rented a room in the resort area, ordered furniture, bought commercial equipment (scales, a coffee grinder, a cash register, etc.).
We decided to make our establishment not just a store. It opened the Tea Room. At home, visitors could drink any tea or coffee from the assortment of the store, they were offered sweets, pastries, marzipans.
Since all the stores of the Oz brand are decorated in the style of old England, we have provided the same interior for the Tea Room. They bought appropriate furniture, decorated the walls with screens with tapestry-like fabrics, and hung lamps in the Old English style. The selection of dishes was also approached with all seriousness: only thin white porcelain and classical forms.
In total, taking into account the purchase of a franchise, equipment, furniture, utensils, decoration of the premises, the cost of the initial purchase of goods, we spent about 1.5 million rubles to open the establishment.
I went to St. Petersburg to the head office of the company, where for a week I was taught the intricacies of the tea business, introduced to the tea and coffee business. The trip was very productive, the impressions from communication with the employees are wonderful. Plans for business development were grandiose, the mood was rosy.
A few months after the opening, a manager from the Uncia company came to our store. She trained sellers on the spot, gave advice, and helped to attract buyers. Help from the company was very necessary and tangible, we were led and supported.
Things went great. A new beautiful store with an unusual format, amazingly delicious exclusive teas supplied by Oz, delicious coffee, beautiful tea accessories, unusual gifts, a cozy Tea Room, friendly and well-trained staff. They wrote about us in magazines, newspapers, word of mouth worked remarkably well. Clients began to appear among local residents, holidaymakers, guests from neighboring regions.
There were complex situations. The crisis hit, sales dropped. It was a natural occurrence. But on top of that, our rent has been drastically raised. I had to reduce the staff, reduce the volume of purchases. Under the agreement with Oz, we did not have the right to buy goods from other suppliers, and in our company, due to the crisis, wholesale prices increased noticeably.
I had to look for another room, with a lower rent. There were quite a lot of offers, because we were already a well-known institution with an excellent reputation. Found quickly, moved. The first time in the new place was difficult. Financial problems began.
Apparently, our freechanzers have the same problems. Their economic policy has changed dramatically. Terms for payment of deliveries were reduced, new requirements appeared. For example, "Oz" began to ask for royalties from the sales of the Tea Room, although it was our project, agreed with St. Petersburg and there was no such clause in the franchise agreement. We paid royalties (3%) only from the amounts of sales provided according to the reporting of the store.
This was followed by a demand for the replacement of cash register equipment and the transition to an online sales system. Oz considered it necessary to establish tight control over the sales of its franchisees. Then we were caught selling “leftist” goods. In the Tea Room, we dared to sell without permission candied fruit from the local market, Armenian jam, Belarusian chocolate. In some incomprehensible way, they saw on our shelves three teas that were not included in the range of branded teas.
It was obvious that things were going to end the relationship. But this turn of events did not frighten us at all. By that time, we were already well-established businessmen, well-versed in the tea market, and had work experience. Behind him was a difficult period of financial problems. We got out of it without resorting to loans and without getting into debt.
When Oz announced the termination of the Commercial Concession Agreement, we were not at all afraid. It was a little sad, because so many good things are connected with her. We were given a deadline for the rebranding process and the necessary formalities.
But it is not in vain that they say: "Trouble does not come alone."
— What's the trouble?
Again with the room. This time, the owner decided to sell it. Again there was a move. A new place for the store was found without difficulty. The image worked for us. We have moved. There was a question about the new name of the institution. I got so used to the word “ounce”, to our style of sales (tea was sold in the store, and even now it is sold not in grams, but in ounces). I did not want to radically change the appearance of the institution.
For two months, with our wonderful designer Oksana, we developed a new trademark, came up with a name. As a result, they decided to call themselves "Golden Ounce", developed and approved the trademark, printed new business cards and booklets. Settled in a new place. It would seem that everything is over, we will continue to work.
- Is it moving again?
This time there was another problem. Oz saw our new name as an infringement on their registered trademark. We have been accused of using trademark, confusingly similar to their brand, they calculated the lost profits, moral damage and filed an application against us in the Arbitration Court. The amount of the claim amounted to about 300 thousand rubles.
- And how did the situation develop?
According to the commercial concession (franchising) agreement concluded with Oz, all disputes were to be resolved in the Arbitration Court of the city of St. Petersburg. But, since by that time the Agreement had already been terminated, the judge from St. Petersburg sent the case for consideration according to jurisdiction, that is, at the place of residence of the defendant. Oz's appeal against this decision was rejected, and the case went to Stavropol.
I have been going there for court hearings for over a year. They often took place via videoconferencing. Representatives of a law firm hired by "Oz" to conduct the case appeared in court. In the process of lengthy proceedings, it turned out that the commercial concession agreement between me, as an individual entrepreneur and Oz, was not registered with the tax authority and had no legal force.
This has become our main asset. Even in spite of the new claims regarding the use of a sales style similar to the “Oz”, branded furniture, we managed, not without the help of competent lawyers, to get out of the trial without serious losses.
As a result, we signed a settlement agreement. "Oz" refused all material claims against us, and we agreed to change the sign with the name and change the style of the furniture. To date, we have fulfilled all the conditions, and “Once”, as a gesture of goodwill, offered to continue the relationship further. Curtsy exchanged!
A bad peace is better than a good quarrel. But it is quite likely that the world will turn from a bad one into a normal and stable one. I do not rule out the possibility of continuing cooperation. This is a business, all sorts of situations can arise in it. You need to find the strength in yourself to defend your positions and the rightness, to admit mistakes. And be sure to act legally and decently.
- What is the situation today?
Today, like 7 years ago, I look to the future with hope and militant optimism. I am happy to go to work. I know I'm looking forward to meeting our wonderful customers. Many of them are near from the first days of the store's opening. They experienced our difficulties, rejoiced at our successes. They are devoted admirers and true friends.
For the sake of them and our new customers, we work, improve the assortment, invent new gifts, prepare the most tasty coffee and brew amazing tea.
I really want to open a branch in the resort area of Pyatigorsk. But the emphasis is not on the store, but on the Tea Room. Our branded coffee and tea have a special taste, because they are prepared only according to all the rules and with great pleasure.
- What would you wish to beginner businessmen from the height of such experience?
I don't want to repeat the obvious, but it's important. I wish everyone health, mental and moral, so as not to turn into a "bio machine" for making money in any way. Take care of "honor from a young age" so that they always talk about you as a decent person. Reputation plays a huge role in business.
And never lower the bar, stay on the level and go forward. The image of your business should always be on top. If the profession brings joy, you will never burn out. Love and devotion will help you survive in any situation!
A profitable type of elite business is the tea business, which brings income to entrepreneurs and pleasure to people. As you may have guessed, our task is to open a tea cafe. In order for the work to be more productive, it is necessary to draw up a business plan that will help to complete the task.
First of all, we must register this type of activity, as well as register ourselves as an entrepreneur. Then he will determine the geographical location of the teahouse, this place should be calm without noise and cars, the place where you would like to come and relax from the bustle of the city, but in order for the teahouse to function normally, you need good traffic, that is, it should be the central part of the city.
Also not a little important aspect is the design and advertising of this room, the assortment of tea, you also need to work on serving tea, that is, its packaging and sweets for it. Also, when serving tea, you should not save on its quantity, because the client will consider it avarice, or simply thereby scare the person away. Therefore, before opening a tearoom, you need to think about how the tea packaging will look, which will be possibly decorated with beautiful colored paper with flowers, and boxes with the name of the tearoom, as well as business cards.
Also, in the business plan, it is worth noting one of the main points about the minimum investment. Firstly, this is renting a room, repairing, it is possible that repairs will not be needed, depending on how the room will look. And of course, the most important thing is tea, that is, the product, and its packaging, that is, what we will serve it in.
In the modern world, as well as in our country, the tea industry is very widespread, and the share of sales of elite, high-quality tea reaches 29%, that is, not only rich people buy such tea, but also the average class of people. Therefore, the tea room should have an assortment of not only tea, but also all its various designs for any celebration, as well as a selection of teapots, sake sets, and tea services.
Tea is a gift that will be to the liking of any person. This is an important aspect of opening a teahouse. Initially, in order to attract customers, you can give them small gifts, the number of these people is about 40% of all visitors, as well as encouraging regular customers with discounts, this is about 60% of all, of course, this requires small, but useful investments for you.
Whether this branch of business will grow and prosper or die out depends on the person who will manage it. In order for this industry to develop, constant participation in promotions and advertisements is necessary, this will help both to attract new customers and to remind those who already know about this store. To quickly achieve heights in this type of business, it is necessary to open a network of tea shops of this company, for a higher and more stable income.
As an additional source of income. There would be no need to work for "someone else's uncle", there would be a chance to find application for all creative and business qualities, and so on. Many are seriously considering opening a tea shop or shop.
How to do it competently? How to assess the situation on the market and avoid possible complications and unforeseen situations? How to open tea shop from scratch? These questions will be addressed in this article.
- Does not require huge capital investment
- The season has almost no effect on the level of sales
- Doesn't require a lot of specialized equipment
- Interest in tea has recently grown and continues to grow.
- Creative solutions and non-standard approach in the tea business are welcome
- The tea market in Russia is not yet fully formed
- Conditions for healthy competition
Where to begin?
To begin with, it is necessary to accurately calculate how much profit the business can bring, what investments will need to be made, how long it will take to recoup the start-up expenses and “become a plus”. In other words, you need to make business plan project.
tea shop business plan
- Calculate net income
- Determine the amount of investment required
- Calculate the approximate payback period
b) You also need to consider:
- Rental costs
- Equipment and technique
- Draw up purchasing and sales plans
- advertising
- (plus payroll and expense sheets)
c) After calculating the previous points, the following are determined:
- Choice of rental location
- The concept of the outlet itself (or points, if there are several)
- Suppliers and other partners
Registration of a tea shop
Once you have received the required documents, you can proceed directly to the organization of trade.
Tea shop space
The choice of the location of the outlet is a very important decision that will affect the whole business, including the concept of the business.
There are many options for which point you can open: it can be a simple stall in an ordinary shopping center, a store (as a separate facility or as part of the same shopping center), a tea shop, a tea shop (where you can drink tea).
The choice is solely up to the entrepreneur and the means available to him for rent.
Attention! Tea products are not licensed, so the entrepreneur must become a UTII payer. Take this into account when drawing up a business plan and calculating expenses.
A room with an area of 20-30 square meters is suitable. m. It should be dry and well-rotated. It should be taken into account that store tea need in a dry place.
The temperature should not exceed 18-20 degrees. The location of the outlet should be where the flow of people is always quite high: it can be a store near the metro, a large shopping center or a street in the city center.
Equipment
The tea business does not require a lot of equipment. However, you still have to spend money on beautiful shelves, high-quality scales, cash registers and racks.
If you plan to open a teahouse where the client can drink tea, or if you plan to have a tasting room in your store, you need to purchase teapots, dishes, furniture, etc.
Point of sale design
Since customers buy tea in most cases spontaneously, your point of sale should interest visitors.
Do not spare money to hire a professional designer: a catchy sign, elegant showcases and a pleasant color scheme of the room itself are needed in this case, more than anywhere else.
Also keep in mind that a person who comes to the store for tea will not leave without a purchase if you create a pleasant atmosphere without flashy tones. In addition, experts advise to have open jars of products on the counter: the smell in the tea shop speaks for itself
Tea Suppliers
For the purchase of goods, it will be necessary to conclude contracts with suppliers. You can purchase products from direct suppliers from China, Indonesia, or find intermediaries on the Internet. This question should also be considered in advance.
Attention! Do not stop your choice on one supplier. The human factor is invariably present in the work of any enterprise, and at some point the quality of supplies may deteriorate. Collaborate with several companies at once.
Basically, the markup is 50-100% of the cost. Consider this factor when choosing supplies.
Prices for products for buyers will depend on several conditions: the cost of the same product on the Internet, the margin for goods in competing stores, the average salary of city residents.
Types of tea products
At present, tea has several classifications:
- By "color": black, yellow, green, white, red
- By type of packaging: loose or packaged
- By leaf size: large and medium leaf and granular
- By type of processing: pressed, loose, instant
- According to the ingredients that make up the tea: mixtures of several varieties, fruit and berry mixtures, pure tea, "teas" that do not contain caffeine (the so-called tea-like drinks)
The main sales are black teas (approx. 90%), however, in last years increased demand for exotic varieties. In any case, in assortment your outlet should have as many trade names as possible.
In addition to products with an average price, it will be useful to have teas in the assortment premium class(for example, pu-erh half a century old). Such varieties are purchased not only by people with high incomes, but also by ordinary buyers (as a gift, etc.).
Attention! Don't buy right away a large number of exotic expensive teas. It is best to carefully study the market, supply and demand before purchasing.
Product design
Agree a good product cannot be implemented in simple packaging, say in a regular package.
Therefore, you will have to take care to purchase or develop paper bags your own design, boxes, deluxe editions, etc. It can cost the same amount you spent on the purchase of equipment, or even more.
You can also buy and sell tea party accessories: dishes, covers for them, etc. Sometimes tea suppliers are engaged in the sale of these products, but you should not buy dishes and the product itself from one company, even if you get the dishes allegedly for free.
As a rule, its cost is already included in the price of tea, and you give away much more money than if you decided to buy accessories separately.
tea shop employees
For a small outlet, two is enough sellers. The best solution would be to find people with experience in this field and with such qualities as courtesy, communication skills, conscientious attitude to work.
At the initial stage of the development of your business, you can explain to the sellers some of the psychological aspects of working with a client. Later, you can organize courses for tea masters and hire a person to select staff. In addition to sellers, you will need cleaner premises and movers.
tea business advertisement
One of important points in either is advertising. Don't skimp on it:
- Design your own business cards
- Run promotions, introduce a flexible system of discounts
- Let your business know online
- Buy advertising space for your banner
- Advertise in newspapers and magazines
- Spend money on a "souvenir": lighters, notebooks, dishes with an advertisement for your establishment
Clients: where to get them and how to keep them?
Tea shop costs
- Equipment and machinery will cost the entrepreneur 100-300 thousand rubles. depending on the quality
- The average cost of renting a small room near the metro in Moscow is 60 thousand rubles
- will depend only on you and the price categories of the city (in Moscow - 60 thousand rubles for two sellers and a cleaner)
- Taxes + - about 50 thousand rubles
- The cost of advertising depends only on how much money you are willing to spend on it (from 6 to 30 thousand rubles)
Total starting costs - about 500 thousand rubles. With a turnover of 600-800 thousand rubles (margin of 100-150%), we get a profit of 300-400 thousand per month. Monthly expenses - 60 (rent) + 60 (salary) + 30 (taxes) = 150 thousand per month. That is, the net profit from the business will be equal to 150-250 thousand per month.
- Strictly observe the conditions for storing goods: if you sell low-quality products to people, they will never make purchases from you again;
- Do not be lazy to check tax reports and other documentation: checks from the Federal Tax Service may occur unexpectedly;
- If you draw up a business plan personally, do not be too lazy to submit it for verification to lawyers or at least acquaintances who have experience in this area;
- Develop a catalog describing your store's products. Well, if it contains brief facts from the history different varieties and tea brewing guides;
- Create your own store website. Give customers the opportunity to get acquainted with prices and product range remotely;
- Remember the main thing: the customer is always right.
In general, tea at this stage of economic development is assessed as a business with high profitability.
Against the backdrop of growing interest in tea products, starting your own business promises a good income, but it is about the legal aspect of the issue in the first place: a tarnished reputation does not cost any money.
How to open a tea shop from scratch? Watch the following video with recommendations from a successful businessman:
Love tea, want to know how to open a tea shop? In the article you will find a step-by-step process on how to start running this interesting business.
Capital investment: 550,000 rubles
Payback period: 15-17 months
Probably, there is no such drink that could outshine tea in popularity.
And the ever-growing demand for it fuels the interest of people who are thinking about running their own business how to open a tea shop.
Opening a tea shop is not just a promising, but also a profitable business, which, by the way, in comparison with other business ideas, does not require quite large amounts of investment.
But it is important not only to know the theoretical aspects of doing business and tea varieties, but also to be able to attract customers, as well as provide them with not only high-quality products, but also excellent service.
And after the successful opening of a business related to the sale of tea, you can think about expanding - create an online store, or go further and develop a whole network.
Advantages and disadvantages of opening a tea shop
Some consider the tea business to be specific, while others see it as interesting.
In any case, without constant development and providing customers with quality products, nothing will work.
Opening a tea shop is famous for the following benefits:
- relatively small investment, which, with proper use, will quickly pay off;
- constantly growing demand for high-quality tea, and in different price categories, and it is not affected by seasonality;
- tea is not perishable product, but you still need to follow simple storage rules;
- many note the interestingness and aesthetics of this business.
The most significant disadvantage in the sale of tea is the high competition in this industry.
This is especially true in large and medium-sized cities.
This also includes the fact that this business is not particularly in demand in small towns where similar stores are already open.
Types of tea shops
“Everyone knows that there is nothing better than a cup of tea to increase the tone and raise the fallen spirit, in which all the guides and instructions, both Western and Eastern, converge.”
Jose Saramago. Book of names
Before you open a tea shop, you need to think about its format.
This factor will affect not only the assortment, but also the initial investment.
So, there are 3 types of tea shops:
Tea showcase (stall) - the smallest of all options.
Costs and space will be minimal, which will affect the assortment of tea.
Most often, this format is found in large shopping malls and in crowded places - stops, metro stations.
The tea shop is the most popular format and requires more capital investment.
The point of sale can be located both in shopping and entertainment centers, and be a small stand-alone building.
The assortment is quite wide, which is reflected in the sale of tea of different price categories.
The tea shop with tasting room is the largest type, which allows customers not only to purchase tea, but also to taste it before buying.
As a rule, in this format you can find a fairly wide range, as well as rare and rather expensive varieties of tea.
This division will allow you to choose the most suitable format based on your starting capital.
But still, no matter what you choose, it is important to choose the right place that will provide a large flow of potential buyers.
Schedule for opening a tea shop
It doesn't take long to open a tea shop.Registering a business does not take too long.
The most important thing is to find a suitable place, as well as to negotiate with tea suppliers, the quality of which you can be sure.
Also, attention should be paid to the arrangement of the premises, since appearance your tea shop should attract attention.
On average, it will take you 4-5 months to open a tea business.
This period may vary depending on how long the search for premises and bona fide suppliers takes.
| Stage | Jan | Feb | Mar | Apr |
|---|---|---|---|---|
| Registration | ||||
| Room search | ||||
| Arrangement of the premises | ||||
| Recruitment | ||||
| Purchase of the first batch | ||||
| Advertising | ||||
| Opening |
Steps to open a tea shop
Business registration
Before opening a tea shop, you need to register your business.
For this kind of business, it is enough to take shape as a sole proprietorship or LLC. At the initial stages, it is better to get an IP.
In this case, you will pay a single tax.
The sale of tea does not require a license.
But on the other hand, it is important to pay special attention to the permissions of the SES, namely its conclusions and the availability of sanitary books from sales consultants.
If you are not confident in your abilities, it is better to seek legal help.
This path is perfect if you decide to open an LLC.
And even if these are additional costs, you will gain time, and will not go to all instances and find out what you need to provide them.
Finding a room and its equipment
Most often, the purchase of tea is unplanned, so it is important to choose a good place for a future store.
Under the opening of a tea shop, retail space in shopping centers or hypermarkets is best suited.
It is best if they are located on the first floor.
If you place it on the street, then streets near the center are perfect.
The requirements for the premises are quite simple:
- total area 15-20 sq.m;
- good ventilation;
- lack of moisture.
Then you should take care of the design and equipment of the tea shop.
It should be stylish and attractive to future buyers.
As for the equipment for your tea shop, now you can find ready-made pavilions on sale.
It is much more convenient and faster than combining several horizontal and vertical storefronts.
Also add interesting accessories, this will create the necessary atmosphere.
You will also need accurate scales, containers for storing tea and other utensils.
Pay special attention to the packaging material.
You don't have to buy the first one you see.
It is better to make it to order, and add the logo of your tea shop to it.
Buyers will remember where they bought the tea and come back to you.
You can also order a form for sellers.
For starters, you can limit yourself to T-shirts or aprons with the logo of your tea shop.
Everything you need to open a tea shop is summarized in the table:
| Item of expenses | Amount (rubles) |
|---|---|
| Total: | RUB 145,000 |
Cash machine  | 10 000 |
Pavilion for selling tea  | 107 000 |
| Electronic balance | 2 000 |
Tea containers and other utensils  | 6 000 |
| other expenses | 20 000 |
Recruitment
Opening a tea shop is quite simple, but any wrong decision can affect its future work.Therefore, the set of sellers, on which the revenue will directly depend, must be approached responsibly.
For the first time, you will need two salespeople who will work in different shifts, a cleaning lady, an administrator (if necessary) and an accountant.
With small sales volumes, you can take over the duties of the last two employees.
As for the sellers, it is important that they have a neat appearance, be polite and able to work with buyers.
In addition to all this, they must be well versed in the proposed range.
The payroll costs for employees will look like this:
Search for suppliers and purchase of the first batch
Before you open a tea shop, think about how you will find tea suppliers.The best option is to purchase tea directly from producers in South Asia.
There is an option to find suppliers on the Internet who will be intermediaries between you and tea producers.
For the first batch, you need to purchase about 30 types of tea:
- green
- black
- white
- blends of several types of tea
- with fruit additives.
To begin with, you can take about 8-10 types of elite tea in order to assess the demand for it.
But be careful, buy only natural and high-quality tea from trusted suppliers.
Otherwise, you will not earn the trust of your customers, and you will suffer huge losses.
Advertising and promotion
Be sure to promote your store.
Before opening, place a beautiful sign and hand out leaflets to people.
Also design a logo for the tea shop that will appear on employee uniforms, packages, and business cards.
The last one is a must.
Let the sellers apply them to every sold tea.
During the opening days, hold promotions and raffle gifts.
This will attract buyers, and they will definitely buy something.
As sales increase, you can introduce a loyalty program with the provision of discount cards.
This will ensure interest from regular customers, because because of the discounts they will return to you.
How much does it cost to open a tea shop?
While you might be wondering, “How do I open a tea shop?” you will also ask how much it will cost.Trade in tea does not require any huge investments.
The main part of the costs associated with the opening will be for the purchase of goods.
And for starters, you need to have at your disposal 550,000 rubles, which will cover the registration of a business, the purchase of equipment, the renovation of the premises, as well as the purchase of the first batch of tea and advertising.
In addition to starting capital, a tea shop requires monthly expenses, which are presented in the table.
About all stages of opening a tea shop
detailed in the video:
Possible profit of the tea shop
The average markup on tea is 100%.For elite varieties, it can even rise.
So, when purchasing a batch for 150,000 rubles, it must be sold for 300,000 rubles.
And if you can sell the entire batch in a month, then in the end you will make a profit equal to 35,000 rubles.
And then the payback of the tea shop will be about 15-17 months.
But with proper organization, this period can be reduced to a year.
Perhaps the first 2-3 months will not bring much revenue, but with constant work on attracting customers, you can achieve an increase in monthly profit up to 60,000 rubles.
As a conclusion about how to open a tea shop, we can say that this is not the most difficult business, but it directly depends on the flow of customers.
That is why it is so important to sell only high-quality teas and combine this with polite and competent customer service.
Consequently, over time, you will be able to increase the turnover of your business, and then expand it altogether.
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