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Opening our own beer production: a business idea. Beer production line

One of the most popular types of entrepreneurial activity can be safely called the production of a foamy intoxicating drink. Only on the territory of Russia there are more than a hundred large enterprises for the production of beer, about 300 medium-sized breweries and thousands of productions of minimum volumes. In this article, we will talk about how to open your own beer production business.

Features of doing business

Entrepreneurs who decide to open their own modest production of a foamy drink should know all the features of this kind of business.

First of all, you should decide on the type of organization, because in this small segment of the market there are two main types:

Microbrewery, whose production volume is only 50-500 liters of intoxicating drink per 24 hours.
- an enterprise with a production volume of 500-15,000 liters of finished product per day. It is these enterprises that usually specialize in the production of live unfiltered beer. There are several classifications of mini-sized breweries.

Depending on the type of production activity, such organizations can be divided into:

Restaurant type brewery, based on catering establishments.
Production type brewery, individual or individual production.

Depending on the technology by which the drink is brewed and the raw materials used, we can distinguish:

Full cycle brewing production.
Short cycle brewing production.

When organizing a mini-brewery, an entrepreneur should choose a full-cycle production technology only if he already has some agreements, oral or on paper, with restaurants or beer bars. The use of a shortened technology is a more economical solution, since its implementation will require the rental of a smaller area, and it will also be possible to save on equipment and filtration devices. This type of production involves the use of malt extracts, which are a highly reduced type of substance and a hopped beer wort ready for fermentation.

brewery

Organization of this type of activity

Organizing your own brewing business is a rather interesting idea that requires an entrepreneur to creativity and attention to every detail. The profitability of this business is associated with the unique taste of a freshly brewed drink, which is simply incomparable to the taste of a store-bought bottled drink with a long shelf life. If beer from local producers is of good quality, then it will certainly be in demand by the population, which means that various bars, cafes and restaurants will buy it both at retail and wholesale.

Registration of hop production

To open your own business, the future brewer needs to register the organization legally. In order to go through this procedure, you must submit the necessary package of documents to the tax office and choose the substantive form of business, usually an individual entrepreneur or LLC.

It is important that the certificate of registration or the charter of the enterprise itself mention that the organization will be engaged in the production and retail sale of alcoholic beverages and without alcoholic beverages.

According to the current legislation of the country, the activity of breweries does not require compulsory licensing. But local licensing centers themselves determine the need for obtaining licenses for enterprises of this kind, and they also issue the relevant documents.

To coordinate activities with the sanitary service, it is necessary to draw up the following documents:

hygiene certificate- issued on the basis of the results of analyzes and examinations of finished products carried out by accredited laboratories. Such a certificate is issued for a period of one to 5 years.
Certificate of Safety or Compliance- a document confirming the compliance of the finished product with regulatory requirements.

Beer is an excisable product, therefore, from each liter of the drink, the entrepreneur will have to pay an excise tax in the amount established in 2005, 1.75 rubles. Payment of excise tax is a mandatory procedure for any form of enterprise.

Brewery equipment

Water filters. The quality of water can have an impact on such parameters of the final product as:
1. color;
2. the ability to foam;
3. taste;
4. best before date.
Boiler. This container is necessary for the production of pasteurization procedures for syrup and wort boiling. In microbreweries, pans of various sizes or conventional food boilers are used as such a boiler.
fermenter- a tank for the main fermentation, which is a huge stainless steel cauldron, polished from the inside. The fermenter must certainly be equipped with a water seal, with the help of which the process of removing excess carbon dioxide during the fermentation process takes place. As an option, the fermenter can be equipped with a tap that allows you to drain the yeast, take samples and pour finished product.
Fermentation tanks in which the young beer completes the fermentation process and matures. The role of such containers can be:
1. glass or plastic bottles;
2. stainless steel kegs;

In the same containers, the finished product is sent for sale.

Mixing and overflow accessories. This set of equipment includes:
1. spatula-mixer made of food-grade plastic;
2. electrical appliances for maintaining the temperature of the wort during the fermentation process;
3. electric pump;
4. hoses for water, detergents and beer.
Laboratory instruments:
1. hydrometer - measures the density of the wort and the alcohol content in the finished product;
2. thermometer for temperature control;
Devices for cleaning and sterilization:
1. in order to wash and sterilize large containers, a large stainless steel bath is needed;
2. for cleaning bottles, the simplest and most inexpensive means are enough;
3. to sterilize the air in the workplace, germicidal ultraviolet lamps will be required.
Auxiliary equipment:
1. capping devices for glass bottles;
2. devices for screwing caps on polyethylene bottles;
3. device for packing a batch of bottles in polyethylene;
4. scales for weighing ingredients;
5. tables, shelves, racks for storage of raw materials and finished products.
Refrigeration equipment. The beer production technology provides for the maturation of the drink in a cool place. For this purpose, the following can be used:
1. natural premises such as a cellar or basement;
2. air-conditioned room;
3. refrigerator or cabinet.

Industrial premises

In order to open your own brewery, the premises can be obtained in two main ways:

purchase of the necessary space;
renting the necessary premises.

Whichever way the entrepreneur goes, he must choose areas that fully comply with the standards of the sanitary and fire services that apply to catering establishments.

Separate industrial premises may be located:

on one floor;
on different floors;
in basements;
in basements.

The requirements for the brewery premises include the following:

ventilation system;
spaciousness;
electricity;
water supply;
sewerage with floor drain;
the walls in the technological workshops are finished with ceramic tiles;
ceiling height of at least 2 meters;
ceilings should be painted with water-based paint;
floors can be tiled or synthetic.

The brewery should consist of the following sections:

prewash:
preparation of raw materials;
fermentation and fermentation;
beer maturation;
raw material warehouse.

The total area of the brewery should be 20-100 square meters.

Raw material base

The raw materials for this kind of production are:

Water. For production, ordinary tap water cannot be used, it must be purified and softened.
Brewer's yeast. This kind of raw material is purchased from large breweries or wholesalers.
Malt. This ingredient is of three classes (first, second and highest). Foreign malt is considered the highest quality, and domestic malt is distinguished by an acceptable cost.
Hop. To purchase this foamy drink ingredient, you can use one of the following methods:
- buy American hops at the border for $59/kg, but you will have to buy at least 50 tons;
- purchase hops from large breweries or wholesale suppliers of raw materials;
- team up with other private entrepreneurs and buy hops from wholesalers in bulk.

A tasty and popular foamy drink can only be obtained from high quality raw materials.

Recruitment

The staff of the brewery consists of the following positions:

supervisor;
chef of high qualification (Brewer);
technologist;
electromechanic;
manager;
accountant;
forwarding driver;
cleaning woman.

Raw material suppliers

Usually raw materials for the brewery are bought in the following ways:

a supply agreement and an equipment supplier (usually, companies selling technical equipment for breweries are also involved in the sale of raw materials);
acquisition of large lots from foreign organizations;
contractual relations with large breweries.

Production technology

The beer brewing process consists of the following steps:

malt preparation associated with the germination of cereals, drying and cleaning of sprouts;
mashing the must (Mash). The malt is crushed by mixing it with water. The resulting wort has a sweetish taste;
congestion filtering. At this stage, the created mash is cleaned of undissolved cereal residues and unhopped wort;
boiling. The wort is supplemented with hops and boiled for several hours;
clarification. At this stage, the wort is purified by passing through a hydrocyclone;
cooling. The wort is poured into the boiler, where it is cooled and saturated with oxygen;
fermentation. Yeast is added to the composition, after which the boiler is closed and left to ferment;
fermentation. An almost ready drink is kept in closed containers, where it acquires the necessary taste under the pressure of carbon dioxide;
filtration. Remains of yeast are removed from the drink;
pasteurization. The drink is heated to 60 degrees, increasing its shelf life.

finished product

Implementation of the final product

Beer is a product that does not have a long shelf life, especially when it comes to a live drink. This fact complicates sales issues, so the entrepreneur should take care of the product sales markets even before the start of production. The sale of beer to grocery stores can be complicated, due not only to a short shelf life, but also due to the limitation of its sale at night. All this suggests that restaurants, cafes and bars with beer on their menus are the main wholesale buyers of breweries.

Also, additional customers can be obtained by holding presentations of a new product and tasting varieties, which will allow the entrepreneur to also find out the reaction of the consumer to new experimental products.

Financial aspects

The cost of 1 liter of fresh beer is about 60 cents, while the minimum cost of this product in a bar or shop is 1 dollar 20 cents. As can be seen from these figures, the profitability of the foamy drink business will be quite high.

Moreover, this kind of production can be organized starting from the minimum volumes, gradually increasing production volumes and profit from the brewery. Each brewer, starting with minimal start-up costs and modest volumes, gradually establishing sales markets, can become the owner of an expanded production with a large set of equipment and serious volumes of finished products.

But this is a really necessary purchase: without it, cooking will become tedious and lengthy.

We also add a chiller here - it will also be required, since there is no automatic cooling function in the microbrewery. Moving huge tanks into a cooling bath is a dubious pleasure.

Opening your own beer production will cost 75 thousand rubles. (If you count all the necessary little things).

How to store?

Whether you cook foam occasionally or regularly do this pleasant thing - in any case, the question will arise before you: how to store the finished drink?

Previously, brewers preferred wooden ones. Today he lost popularity: he was replaced by kegs. This is a convenient and capacious container: it allows you to comply with storage conditions, prevent spoilage of beer even in the heat, and besides, it is well suited for transportation.

Making "dishes" metal and plastic. Metal "barrels" still hold the palm in popularity, but more and more plastic products are on sale.

The former are durable and reliable, the latter as well, but also light. True, there are disputes about whether plastic affects the taste of the drink stored in such kegs.

Beer is poured from a keg using heads with which they are equipped.

The volume of containers is different - from five liters to one hundred. For home brewing 20 liter gallons will do.

Your experience in terms of storage is also interesting. Have you tried pouring the finished drink into a plastic container? Has the quality suffered?

There is no doubt: homemade beer is more pleasant and healthier than store-bought. There is only and - and nothing more.

If you set up a small home production(not for sale, but just for your own), you can always treat your friends with a mug of real "foamy".

Therefore, another necessary item, second in importance after brewing equipment, is beer mug set. Don't forget about it - it will come in handy too!

Beer production line. Beer is a low alcohol drink.
The main raw materials for making beer are barley, hops, water, and yeast. In addition, rice, sugar, enzyme preparations are used.

Beer production consists of the following main processes:

Malt preparation
Wort preparation and fermentation
Beer aging
Filtration
Pouring beer

Beer production line. The preparation of malt begins with soaking and germinating barley. In the process of germination, soluble substances and enzymes accumulate in barley. After germination, the malt is sent for drying. As a result, light or dark malt is obtained, which is used to make light or dark beer.

To prepare the wort, the malt is crushed and mashed with unmalted materials and water. The finished mash is filtered and a wort is obtained, which is boiled with hops. Brewer's yeast is introduced into the chilled wort and fermented. After aging, the beer is filtered and poured into consumer containers.

Produced light and dark beer.
Light beers are characterized by well-pronounced hop taste and hop bitterness, while dark beers have malty aroma and taste.

Beer is divided by color into light and dark, and by concentration into weak beer with an initial wort of 5%, medium up to 12% and strong over 14%. According to the fermentation method, it is divided into bottom-fermented beer and top-fermented beer. In rare cases, spontaneously fermented beer is found.

Concentrates of beer and wort.

Recently, much attention has been paid to the production of beer concentrates. They can be produced during a period of reduced beer sales and stored for a very long time; during a period of increased demand for beer, they are diluted with water, carbonized and released as regular beer.

In the production of concentrates, the finished beer is freed from water by freezing or specially developed vacuum distillation. Both methods are associated with certain losses of extract and alcohol.

In the production of beer from concentrates, the taste differences in the resulting beer are insignificant. Some tasters mistake beer from concentrates for the original.

The concentrates can be used as an additive in place of unmalted raw materials in the wort preparation process in the usual way.

For many people, beer has been and remains a favorite drink. It is in demand regardless of the season, so its production is a highly profitable business. An intoxicating drink brewed traditional recipes and strict implementation of the technology will allow you to get more than 150% profit.

The main advantages of opening a mini brewery:

relatively small investment;
the possibility of sales forecasting;
minimal risk of failure.

What is the best beer to make?

Light live beer is especially popular. But for the successful implementation of the project, several types of beer should be brewed: dark, light, with different aromatic additives. Hoppy drink is divided by concentration into weak -5%, medium - up to 12% and strong - over 14% of the wort. It is also possible to produce bottom and top fermented beer, filtered and unfiltered.

In the United States, Lager beer is very popular - a drink that undergoes primary fermentation and is stored at a low temperature. The technology allows it to ripen naturally. In Russia, low-calorie beer, ale, and porter have recently gained popularity.

It is worth starting a brewing business with unfiltered live beer, which is made using a simple technology. In the future, consumers should be offered other types of drink, allowing them to enjoy new tastes.

The classic recipe for unfiltered live beer:

prepare syrup from 1 kg of sugar and 200 g of honey;
add: 2 kg of wort, 100 g of hops, 20 liters of soft water, brewer's yeast.

By experimenting with the amount of hops and flavorings, a unique recipe intoxicating drink that will bring recognition to the company.

How to set up beer production

Anyone can set up beer production. It is worth remembering that great competition makes it possible to "survive" only those entrepreneurs who brew original and high-quality beer. You can organize a mini workshop in your own garage or utility room, performing repairs in accordance with hygiene standards. When opening a larger business, you need to rent a room.

Before starting production, it is worth deciding on the volumes:

home mini brewery is capable of brewing up to 50 l / day. Organization costs amount to 25-35 thousand rubles;
microbrewery will allow to produce up to 500 liters per shift. It requires a room of up to 40 square meters. m. Investments - 250-500 thousand rubles;
mini breweries will need a workshop of 100 sq. m. It will allow you to get from 500 liters of intoxicating drink. Primary investment - from 1.5 million rubles.

How best to sell products

Realization of beer occupies a leading position among alcoholic beverages. Inexpensive cost and pleasant taste quickly win fans. But still, it is worth worrying about the sale of an intoxicating drink in advance by concluding supply contracts with local pubs and pubs.

Important! Live beer has a short shelf life. It is worth brewing it in small batches, increasing production as demand grows. The guarantor of the sale of the drink is the conclusion of contracts with local outlets.

How much can you earn

A small brewery pays off in the first six months of operation. At the same time, you should not count on receiving income in the first 2 months of work.

The average cost of a mug of beer is 150 rubles. In the manufacture of 100 liters of drink per day, earnings will be 300 thousand rubles. Such indicators of profitability should be expected after the establishment of a sales market for products.

The source of additional income for the brewery is the sale of waste. It is worth offering them to livestock farms.

How much money do you need to start a business

Cost items for organizing a mini brewery:

equipment. Cost depends on performance. A small line that produces about 100 liters of beer per day can be bought for 200 thousand rubles. a full cycle system will cost 1.5 million rubles;
raw materials. Malt and hops are best purchased from foreign producers. For example, 50 tons of malt from Germany will cost 50 rubles. per kg, but you can buy it only in a large batch. As an option, you can organize independent malt production - a business that accompanies brewing.

The business plan should include the costs of obtaining permits - 20 thousand rubles, advertising and creating a business card website - 50 thousand rubles, salaries of employees (when using hired labor) - 200 thousand rubles.

Step-by-step plan for opening a mini brewery

The production organization technology involves the implementation of several stages:

conducting marketing research region for the presence of competitors and sales markets;
drawing up a business plan;
registration of activities, obtaining permits for the production of intoxicating drink;
arrangement of the premises and obtaining permission to use it as a workshop;
purchase and installation of equipment;
conclusion of sales contracts.

Regulatory framework

To organize a mini brewery, registration with the tax office, SES is required. First, a decision is made on the legal form of the company. For a small workshop, it is advisable to register an individual entrepreneurship by providing a photocopy of the passport to the tax service, paying the state duty and writing an application in the prescribed form.

Do I need permission to open a mini brewery

In accordance with the laws of the Russian Federation, the production of beer is not a licensed activity. Permission must be obtained from the SES for product compliance with the declared recipe. The hygiene certificate is a document confirming the quality of products. The fire inspectorate must also issue a special permit for the use of the premises in which the intoxicating drink will be brewed.

Which OKVED to indicate for the sale of products

In accordance with the all-Russian classifier, when registering activities, the OKVD code 11.05 is indicated.

Which taxation system to choose for registration of activities

The best option for choosing the method of paying taxes is a simplified taxation system. To apply, you must write an application to the tax office. The tax rate can be 6% (calculated on the amount of income received) or 15% (calculated on the amount of net profit).

Brewery organization technology

The process of preparing a low-alcohol drink is complex and requires high professionalism. Live beer is considered the easiest to prepare, since the brewing technology does not provide for the filtration and heat treatment process. This drink does not contain preservatives, and brewer's yeast cells remain alive. The shelf life of live beer is no more than 5 days.

Purchase of raw materials

The components of beer - water, malt, hops and yeast must be of high quality. Best to use soft water, which is the basis of the drink. The choice of water should be approached especially responsibly, since its taste qualities depend on it. If hard water is used, additional filtration is required.

Malt and hops of foreign origin are considered the best in quality. Therefore, it is worth thinking about concluding contracts for the purchase of raw materials with large factories.

Creation of a mini workshop

Mini brewery can be placed in the basement, garage or utility room. The requirements put forward by the SES and the fire inspection are minimal:

wall decoration - ceramic tiles at a height of 2 meters;
ceilings - painted with water-based paint;
floor - covered with ceramic tiles or reinforced concrete panels;
the presence of heating;
equipped ventilation.

All surfaces in the workshop should be easy to clean and disinfect.

The choice of equipment for the preparation of products

The minimum list of equipment for creating a mini brewery is:

containers for fermentation and fermentation of the drink;
fridge;
water filters;
scales for determining the amount of raw materials;
container for sterilizing containers.

Equipment is selected depending on the scale of production. Full-cycle lines allow brewing up to 2,000 liters per shift. The equipment of domestic and foreign manufacturers is presented on the market, the cost of which depends on the performance. For example, the ZAO Moscon line will cost 1 ml. 200 thousand rubles, German Inyegral-Geha - 2 million 500 thousand rubles, Czech Technoexport - about 2 million rubles. For a beginner, it is optimal to purchase a small line that will allow you to get up to 100 liters of beer per shift. Such equipment will cost 200-400 thousand rubles.

Features of business promotion

For the success of the activity, it is extremely important to promote the business, the main purpose of which is to stimulate consumer demand and improve the image of the company. It is also very important to create a memorable image of a mini-brewery.

The main directions of promotion are:

conducting a competent advertising campaign;
creating your own Internet resource;
sales promotion through promotions, discounts;
sponsorship of social events.

Beer should be advertised at all stages of the work of the mini-shop, even after the drink has gained recognition and won its consumer. Holding tastings will help attract more fans, and, accordingly, increase the profitability of the activity.

Now, many beer lovers know that a drink brewed in a small brewery is much tastier than bottled beer from a supermarket. Therefore, microbreweries are a successful and profitable business for those who want to start their own business.

Below we will consider how to organize such a business, what equipment for brewing will be required, whether it is possible to buy such a turnkey business and how much it will cost.

Benefits of home brewing

A mini-brewery equipped at home or in other non-industrial conditions will make it possible to brew beer based on natural ingredients. Among them:

Naturally, the drink that is sold in the store called "Beer" has far from the same composition, it contains a large number of artificial components that allow the drink to be stored for a long time. The taste is also different home beer from the store.

List of mini-brewery equipment

To organize a small beer production at home, you will need to buy special brewing equipment. Below is a list of them:

Construction of brewing equipment

This equipment has its own design features:

Equipment price

The brewing equipment is manufactured in different countries, its price largely depends on the manufacturing company. The most budget options are domestic, Chinese or Czech production. For example, German equipment with a capacity of 1000 liters per day will cost about 650 thousand dollars, and similar domestic production - about 170 thousand dollars, respectively. It is quite possible to purchase a good option at an affordable price. Perhaps for your needs there will be enough breweries with a smaller capacity, the cost of which will be modest.

In terms of business, a very cost-effective option is to deliver the drink in kegs; also, to optimize production, beer can be brewed on malt extract, and not on the malt itself. It is not necessary to certify the product, but you will need to have an SES conclusion in your hands.

Required raw materials for production

For self-production of beer, the following raw materials are needed:

water;
hop;
malt;
brewer's yeast.

To make the drink taste better, use soft water, you may need to use special devices to improve its quality.

Raw materials can be purchased in different places:

large parties abroad;
equipment suppliers;
in large breweries.

Brewer

The profit in this case is due to the fact that fresh beer has a more excellent taste. taste quality compared to a store product. Connoisseurs of real beer will appreciate this product, brewed by hand, and prefer it to bottled factory drink.

Mini brewery can be used for business purposes as a separate business, or used on the basis of a restaurant or cafe. Before opening a business and purchasing the necessary equipment, you need to decide on the capacity:

from 50 to 500 liters per day (mini-brewery);
from 500 to 15000 liters per day (small brewery).

On average, small plants with a capacity of a thousand liters per day are popular among businessmen.

A professional technologist should control the brewing process, and the owner himself should also study the features of the production process. It includes the following steps:

miter box manufacturing;
yeast fermentation;
post-fermentation;
filtration and pasteurization under the condition of bottling in glass containers.

What is included in the turnkey ready-made business kit

Some companies supplying this equipment offer their potential customers - owners of restaurants or cafes or small businesses selling fresh beer a range of turnkey solutions.

Let us give an example of such a solution, the capacity of which is from 500 to 3000 liters per day, costing from 7 million rubles. Its parameters are:

The kit includes the following components:

For such equipment for the brewery, suppliers give a guarantee for an average of two years, and the execution time, depending on the workload of production, can be about 2 months.

Necessary expenses

To get started, you can invest no more than 2500 USD. When it comes to setting up a business, you will need the following:

prepare the articles of association and memorandum of association of the enterprise;
notarize them;
state registration;
then the enterprise is registered with the statistical and tax authorities.

All these actions require costs in the amount of about 300 USD.

You also need to have on hand:

permits from energy supervision;
fire supervision;

There is no need to license an open brewery. However, in some regions of the country, this will still be required. You need to find out about this in the local Office of Trade and Coordination of the Consumer Market. The products of such factories are subject to excise tax and are subject to a fee of about 400 rubles per liter. Be sure to get a hygiene certificate from the SES for the brewery.

The second step in opening this business is the acquisition of equipment. It has already been talked about before. Technological process for the production of 50 liters of beer requires raw materials in the following composition:

concentrate - 2-4 cans;
yeast - 14 g;
sugar - 2 kg.

To organize the work of a microfactory on average is from 2500 to 7000 USD. Payback - about two months.

If we are talking about organizing production from 100 liters per day, you need to have on hand at least 1.5 million rubles of investments. They will be used to purchase and install equipment, certification, permits and premises.

The paperwork here is the same as in smaller production. The area of the room should be from 60 square meters. Required personnel:

supervisor;
cook;
mechanic;
manager;
accountant;
cleaning woman.

Budget equipment for such production of domestic companies can be bought for 1-2 million rubles. A filling machine for kegs can cost about 150 thousand rubles.

The payback period for such a business is up to two years, and the monthly income is up to 600 thousand rubles, provided that the cost is set at 100–200 rubles per beer mug.

In the first year of work, you will need to invest about 4.5 million rubles, including taxes, the income is 2.5 million, respectively, for the second income you can earn up to 5 million, respectively.

If your mini-brewery is actively developing, and profits are growing steadily, then over time you can move on to restaurant business and open a beer pub with a wider assortment.

There are many ideas for a successful business, and given the fact that people love beer and want to try new varieties and flavors of it, a mini-brewery is a great investment option.