This sweet word "Einem. History and traditions Confectionery factory after the revolution

The name "Red October" instead of associations with Aurora's shot and the storming of the Winter Palace much more often set us up for quite peaceful "sweet" thoughts about the joys familiar from childhood: "Clumsy bear", "Little Red Riding Hood", chocolate "Alenka" ...

Indeed, more than one generation of our fellow citizens has grown up on the sweets and chocolate of the Krasny Oktyabr factory, but only a few of them knew that this factory existed before the revolution, being called the Einem Partnership.
The Bolsheviks, of course, had nothing to do with the foundation of the Moscow factory of the merchant Einem, which produced its first products back in the middle of the 19th century. But, as they say, “there was such a time” and the epidemic of renaming affected almost all the then nationalized industries. In this case, however, a small exception was made, and for several years after the new name, in brackets, they wrote “Former. Einem" - this "brand" was so highly valued by contemporaries.

founding fathers

Einem, or the Einem Chocolate and Tea Cookies Steam Factory Partnership, was officially established in 1867. It all started with the fact that Ferdinand von Einem, who arrived in commercially promising Moscow from Germany, in 1851 organized a small shop on the Arbat, or, as they said then, a workshop for the production of chocolate and sweets.
During the Crimean War, which began in 1853, Einem supplied his products to the front, and lucrative military orders allowed him to expand production and move the factory to Myasnitskaya Street. Soon, the German merchant Julius Geis joined Ferdinand Einem. Having ordered the latest steam engine in Europe, the partners open a confectionery shop on Theater Square and build the first three-story factory building on Sofiyskaya Embankment of the Moscow River, increasing the staff to hundreds of people.

Even before the first official entry about the Einem partnership appeared in the reference book “Factory enterprises of the Russian Empire” in 1867, the company already had awards received at all-Russian manufacturing exhibitions in Odessa and Moscow. The company, constantly expanding its range, produced sweets, chocolate, caramel, marshmallows, cocoa drinks, cookies, biscuits and gingerbread. The quality of the products was excellent and the volume of orders increased year by year.
Ferdinand Einem had no heirs, and after his death in 1878, Julius Geiss took over the factory and decided to leave the name of the company unchanged. A year later, the Einem branch opens in Simferopol, where marmalade and chocolate-glazed fruits are launched into production.
The conditions for workers in the factories were very good, which was already felt when they were hired - the “newcomers” were taken on a “gastronomic” tour of the entire enterprise, allowing them to eat whatever they wanted. The Moscow factory had its own school of confectioners, mugs, and a boys' choir. Workers were provided with clothing and footwear, housing and subsidized meals. After 25 years of work, a person received a commemorative silver badge, and with it various benefits and a lifetime pension.

Julius Geis, in addition to the main production and personnel issues, pays special attention, as they would say now, to the branding of his products. The bright and memorable names "Golden Label", "Favorite", "Capital", "Empire" and so on were accompanied by stylish packaging trimmed with silk, velvet and leather. The best artists of that time, such as Vrubel and Benois, were invited to design the packaging, which undoubtedly attracted more and more new customers.
Awards are again added to the increasing popularity - in 1896, the products of the Einem partnership received a gold medal at the All-Russian Industrial and Art Exhibition in Nizhny Novgorod, and in 1900, at the World Exhibition in Paris, the factory received the Grand Prix for the range and quality of products. The range is really impressive. Even if we talk only about chocolate, then several varieties of only vanilla chocolate were produced at once, in addition, there was Tsarsky, Princely, Boyarsky, Stolichny, American, Worldwide, Sport, Favorite" and others. And the "favorite varieties of the public", as follows from the advertisements of "Einem" of that period, were considered "Golden Label", "Silver Label" and "Chocolate with Milk".
Great importance was attached to product advertising: airships soared in the sky with calls to buy Einem's chocolate, on the theater program of the play "Romeo and Juliet" an advertisement for cough drops was unexpectedly found, advertising leaflets and a series of postcards with geographical maps, animals, and reproductions of paintings were put into boxes of sweets. famous Russian artists.
Composer Karl Feldman, commissioned by the Einem Partnership, wrote special melodies with “speaking” names: “Chocolate Waltz”, “Montpensier Waltz”, “Cupcake Gallop”, “Cocoa Dance”. The notes of these works were put into boxes with products that were very popular with buyers.
Some names, for example, sweets "Come on take it!" Survived the revolution and survived to this day. True, instead of a girl playing with a puppy, in the past, the label was decorated with an image of a gloomy-looking kid with a baseball (actually for playing rounders) bat.
It is interesting that during the NEP period, when the factory was already called "Red October", advertising was again paid close attention here, and the "singer of the revolution" Vladimir Mayakovsky personally engaged in the "PR" of its products. Thanks to his efforts, the motto “I eat cookies from the Krasny Oktyabr factory”, the former Einem. I don’t buy anywhere except in Mosselprom!” - knew all of Moscow. The poet himself took his job very seriously, as evidenced by his following words: “Advertising is industrial, commercial propaganda! Not a single, even the most faithful, business moves without advertising.

Unsweetened Times

In 1913, the partnership was awarded the honorary title - the supplier of the court of His Imperial Majesty. At the same time, for the 300th anniversary of the Romanov dynasty, a festively decorated jubilee series of sweets was released. In 1914, the First World War began and the construction of a new complex of factory buildings on Bersenevskaya embankment started in 1889.
During the war, almost the entire Geis family left Russia, but one of the sons of Julius Geis, Voldemar, accepted Russian citizenship and continued to manage production, at the same time organizing a hospital for wounded soldiers, sending food to the front and donating money for army needs.
The ensuing "troubled" times led the country to revolution, and the factory was nationalized. But production did not stop, and by 1925 its volume had recovered and continued to grow. Candy "Creamy fudge with candied fruit", "Creamy toffee", "Clumsy Bear", "Southern Night", toffee "Kis-Kis" appeared.
With the beginning of the Great Patriotic War, part of the Red October equipment was evacuated to Kuibyshev. All production had to be rebuilt, but the production of the most famous products - Mishka Kosolapy sweets and truffles was not stopped. Concentrates were produced for the front: millet, buckwheat and oatmeal, as well as new varieties of chocolate - "Cola" and "Guards". "Cola" was included in the diet of pilots and submariners and had a tonic effect due to the African kola nut included in its composition.

Memories of the future

After the war, "Red October" returned to the production of peaceful products, and in 1950, caramel innovators V.D. Semenov and V.I. Sanaev were awarded the Stalin Prize. In 1966, the factory began producing milk chocolate "Alenka".
Gradually, the new name becomes a famous brand, confirming the continuity of the Einem Partnership's quality traditions. Numerous achievements and awards of Russian and international exhibitions and fairs, including the Grand Prix of the International Exhibition in Brussels (1958) and the Grand Prix (Gold Medals) of the international exhibitions "WORLD FOOD" (2000-2003) speak of the quality of products, which Companions Ferdinand and Julius could be proud.
In 1991, Krasny Oktyabr became a joint-stock company, and since 2002 it has been part of the United Confectioners holding.
And in 2007, the main production facilities of Krasny Oktyabr were transferred from Bersenevskaya embankment to a new building on the street. Malaya Krasnoselskaya, where in March of this year the United Confectioners opened the first in Russia Museum of the History of Chocolate and Cocoa (MISHK), created on the basis of the museums of the confectionery factories Krasny Oktyabr, Rot Front and Babaevsky Confectionery Concern.
The founder of the enterprise is not forgotten either – Ferdinand von Einem is the name of modern Einem candy sets, on the boxes of which drawings by artists of the mid-19th century are used. The plot is Moscow of the future. These naive images are somewhat akin to the sublime monologues of Chekhov's heroes about what life will be like in 200-300 years. Our present, imagined by people of the century before last, causes both a smile and sadness - not only because it has nothing to do with reality, but also because it again leads us to memories of that Russia, which we today, alas, still we know so little.

confectionery factory"Red October" Until recently, it was located at Bersenevskaya Embankment, 6 on the spit of the island formed by the Vodootvodny Canal and the Moscow River, but in 2007 it was transferred to the territory of the Babaevsky chocolate factory.

Photo 1. Former buildings of the confectionery factory "Einem Partnership" and "Red

October" in Moscow

The beginning of the history of the chocolate factory "Partnership Einem"

The production was founded by Theodor Ferdinand von Einem, a native of Germany, who arrived in the Mother See in 1850 from the German town of Württemberg.

Fyodor Karlovich (this is how the entrepreneur began to introduce himself in the Russian manner) noticed that sawn sugar began to be in special demand in Moscow, after which, having shown his enterprise, the German began its production.

A profitable business went well, and already in 1851 Einem opened a small workshop for the production of already chocolates. Only four people worked in the workshop at that time.

Deliveries of sweet products to the front line during the Crimean War and, of course, successful trade in the city of Moscow, brought Einem a profit, thanks to which he is already opening a chocolate factory.

Photo 2. Address of the former production Bersenevskaya embankment, No. 6

In 1857, Fyodor Karlovich makes acquaintance with Julius Geis. An outstanding entrepreneur first helped open a pastry shop in the center - on, and eventually became Einem's companion.

The business continued to develop successfully, which helped the partners to purchase a special steam engine in one of the European countries and start building a new factory already on.

The first newly built building - a three-story building - housed production shops for the production of caramel, marshmallow, different types cookies and gingerbread, chocolate and glazed fruits, as well as cocoa drinks and marmalade.

Although the Einem Partnership was officially registered in 1867, by that time its products already had a number of awards received at manufacturing exhibitions in the Russian Empire: Odessa (1864) and Moscow (1865).

It is worth noting that the partners donated 5 kopecks of silver from each pound of cookies produced to charity, and half of the funds went to the school of the German community for the poor and orphans, and the remaining money was distributed among various Moscow charitable institutions.

And again, everything went well for Einem and Geis, which required the construction of new factory buildings already on Bersenevskaya Embankment, opposite the one on the opposite bank of the Moscow River.

The production complex impressed with its architectural appearance and "stuffing".

For organization chocolate production Qualified European confectioners were involved, who had experience working on the installed modern equipment. Interestingly, due to the mechanization of processes, only a few dozen Russian masters worked at such a large production, but only professionals from Great Britain were engaged in the production of the first biscuits in Russia - traditional English desserts.

Before his death in 1878, Einem completely transferred the reins of control of the confectionery factory to his partner, to whom the founder's widow subsequently transferred her shares. Even having concentrated everything in his hands, Julius Geis did not change trademark"Partnership Einem", correctly judging that this will only benefit now his business.

At the beginning of the 20th century, the company owned several stores in large cities - Nizhny Novgorod and the city of Moscow, the products of which were supplied from two Moscow confectionery factories and two production facilities in Riga and Simferopol.

In 1899, Geis redeems the first of the eight plots he had in the neighborhood from the merchant Ushakov, and in 1914 the last of them also went to the firm. By that time, Einem Partnership had become the largest confectionery production in the Russian Empire.

It will be interesting to learn about the organization of labor in the factories of Julius Geiss.

During his reign, the working day lasted 10 hours. A hostel was arranged for non-residents and meals were organized. A school was opened for children working at the factory as apprentices. After 25 years of work, the craftsmen were given a pension and a silver badge.

In 1914, during the First World War, the workers and employees themselves raised funds and built a military hospital in Moscow, and the company itself, in addition to monetary donations, arranged for the dispatch of wagons with cookies to the front line.

Also interesting, as they say today, is the marketing that Julius Geis established.

Being a creative person, besides being passionate about photography, he paid special attention to the design of packaging and the names of sweets, as well as other sweet products. Boxes covered with silk, velvet and even leather contained photographic postcards, various theater programs and small cherubs made of tin.

The architectural ensemble was almost completely formed after the construction of the Caramel Shop in 1906, the project of which was completed by the architect. In 1911, he also designed the new Administrative Building at Bersenevskaya Embankment, 6.

Confectionery factory after the revolution

The Einem Partnership was nationalized by the Bolsheviks who came to power in 1918 and already in 1922, at a general meeting of the collective, they approved a new name - Red October. True, for a couple of years, products were still produced under the old brand, so popular was it even in post-revolutionary Russia.

In the early 20s of the last century, the confectionery factory was in crisis, which almost led to its complete closure. New specialists were able to make changes in the production process, and also organized worker control and the fight against theft, which made it possible by 1925 to exceed the 1913 figures.

The Soviet authorities, in addition, allocated funds for the purchase of the latest machines from Germany. It was in those years that such well-known sweets as “Clumsy Bear” and toffee “Kis-Kis” appeared on Soviet shelves.

The foundation of the Krasny Oktyabr confectionery factory has its roots in the late 40s - early 50s. XIX century. In 1846, a Prussian subject, Ferdinand Theodor Einem, arrived in Moscow. On December 6, 1849, the confectioner "had the good fortune to supply" products of his skill to the table of members of the imperial family, and for those products he was awarded the highest approval of the Empress and Grand Duchesses. In 1851, he opened a small shop for the production of sawn sugar and chocolate on the Arbat. By the end of the 60s, the Einem company was already known in confectionery market Russia, its turnover is growing rapidly and there is a need to build a large factory. In 1867 a factory opens on Sofiyskaya Embankment, directly opposite the Kremlin. At this time, the factory has only 20 workers. In 1870 a three-story factory for the production of biscuit was built on Bersenevskaya embankment, and since 1889. the territory on Bolotny Island begins to be actively developed. Since 1869 F.T. Einem invites Julius Geis as a partner, who buys out 20% of the company's shares, and after Einem's death in 1876. becomes the owner of the company. Einem's enterprise by this time had two factories in Moscow: (on Sofiyskaya and Bersenevskaya embankments), a workshop for the production of fruit juices, compotes in Simferopol, and three stores on the central streets of Moscow. Turnover of the enterprise in 1876. already reached 600,000 rubles.

In 1886 Yu.Geys creates a joint-stock company "Einem Chocolate, Candy and Tea Cookies Steam Factory Partnership". The company's turnover increased rapidly and by 1914. reaches 7,800,000 rubles. The total number of workers and employees is 2,800 people. All production in factories is equipped with the latest technologies of that time with the most perfect hygiene and cleanliness. Supplying vast Russia with its products, Einem has six elegantly furnished stores that are very popular in the capital and its environs. At the All-Russian Exhibition in 1896. (Nizhny Novgorod) "Einem Partnership" was awarded the State Emblem, and at the World Exhibition in Paris in 1900 - two "Grand-Prix".

In 1913, the "Einem Partnership" was honored to become the supplier of the Court of His Imperial Majesty.

factory workers

November 15, 1918 the factory was nationalized and named "State Confectionery Factory No. 1". July 13, 1922 the general meeting of the labor collective of the factory decided to rename the State Factory No. 1 (formerly Einem) into the Red October factory. From 1922 to May 31, 1934 the factory was under the jurisdiction of the Moscow Economic Council (Moscow Council of the National Economy under the Moscow Regional Trade Department Mosselprom).

During the Great Patriotic War, 50% of the equipment was evacuated to Kuibyshev, more than 500 people volunteered for the front, the factory continued to produce confectionery products even in larger volumes than then in peacetime in the 50s. Production went to the front. At this time, by order of the government, a new chocolate"Guards". Since 1942 pilots began to receive it, and the factory produced Cola chocolate for submarine sailors. Workshop No. 6 was created at the factory to produce products for the front: flame arresters for aircraft, colored smoke bombs for the fleet, porridge concentrates in briquettes. The factory was awarded the Banner of the State Defense Committee as the winner in the socialist competition.

After the war, the reconstruction of the factory begins. Production lines are introduced for the first time. In 1947-49. the caramel shop was automated, in 1951 - 53. - chocolate, candy shops.

Since 1959 the factory is called the Moscow confectionery factory "Red October". In 1961 for the first time in the USSR, complex-mechanized production lines for the production of cast iris were created at the factory. By 1965 40 complex-mechanized production lines for the production of confectionery. Production lines developed by the Krasny Oktyabr factory were installed on almost all confectionery industries Soviet Union. On these lines, new varieties of sweets, caramel, chocolate were developed and produced.

July 8, 1966 By decree of the Presidium of the Supreme Soviet of the USSR, "Red October" was awarded the highest government award - the Order of Lenin.

Krasny Oktyabr constantly mastered and produced new varieties of products: Red Poppy®, candies Stolichny®, Truffeli®, Yuzhny Nut®, Golden Label® and others. In 1965 the factory began to produce a new milk chocolate"Alenka"®, which later became the most famous brand of the factory. In 1977, the Krasny Oktyabr confectionery factory was transformed into an experimental one. 1996 – Krasny Oktyabr was renamed into JSC Krasny Oktyabr. 2002 - as part of the growing influence of transnational corporations on Russian market, for creating domestic producers worthy competition to foreign manufacturers of confectionery, Krasny Oktyabr OJSC became part of the United Confectioners holding.

The new production site of the Krasny Oktyabr factory was opened on the territory of the Babaevsky Concern in 2007. The transfer was carried out in stages, without stopping the production process. In the new building of "Red October" there is equipment for the production of chocolate masses, icing, chocolate, chocolate bars and sweets with various fillings.

Currently, the factory produces more than 240 types of confectionery products under the brands "Alenka"®, "Mishka clumsy"®, "Little Red Riding Hood"® and others.

Hello dear.
We will continue with you a short journey into the past of the Russian confectionery industry. Last time we stopped here:
Today we will talk about another candy-chocolate giant, which has become extremely popular in the country not only because of the excellent quality of its products, but also because of its design.
Today we will talk about the "Einman partnership", or rather "Einem. Partnership of the steam factory of chocolate confections and tea biscuits."

Some of the leaders in this area in the pre-revolutionary Empire started very modestly. In 1846, 22-year-old German businessman Ferdinand Theodor von Einem (Einem Ferdinand Theodore) arrived in Moscow. He was born in Prussia, but had Württemberg citizenship. He came not alone, but with his wife Carolina (nee Muller), as he saw great prospects in our country.

F. Einem

He started in the sugar business, but very quickly switched to the retail sale of sweets. He loved this job very much.


By 1850, he founded a small workshop that produced chocolate and sweets. I rented a small room in the Areoli house on the Arbat and hired 4 craftsmen. And things started right away. Either due to the fact that there were no competitors in the district, or because of German pedantry and attention to detail, or the product was of high quality. In 1853 he joined the third guild of the Moscow merchants. And in 1853-1856, during the Crimean War, Einem was able to enter the state order, and, as the documents say, “honorably completed the contract” for the supply of jam and syrups for the Russian army.
This gave free money and promoted Fyodor Karlovich (and Einem, who had completely Russified by that time, asked to be called that way) in his big and beautiful dream. And his dream was to create a real chocolate factory in Moscow. However, there was not enough energy and finance for this business.


Everything changed in 1856. It was then that Einem was able to find reliable Russian partners - Colonel Lermontov and collegiate secretary Romanov, each of whom invested 5 thousand rubles in the business. silver. They rented a room for ten years on Petrovka, in Rudakov's house, and set up a confectionery factory there, producing ten varieties of chocolate, chocolates, pralines. Well, in the next year he had a fateful meeting.

Y. Geis

In the process of choosing a house and buying reliable equipment for his factory, Einem became close to the Moscow German Julius Geiss. The priest's son, Julius Geis, was six years younger than Einem. Before meeting Einem, he had already worked as a traveling salesman in Germany, after that in his relatives' store in Odessa, and then for almost 10 years he lived in Moscow, working in private firms and in municipal structures for street lighting with kerosene and gas. Geis gave the impression of being reliable and thorough. Einem realized that he needed such a person to develop his business. On May 12, 1870, an agreement was concluded between the partners in Berlin, according to which Einem received 60%, and Geis 40% of the profit. As his share, Geis contributed all his own property worth 20 thousand rubles to the business. Thus, "Einem. Association of the steam factory of chocolate confections and tea biscuits" was formed.

This money allowed the newest steam engine to be ordered from Europe and the construction of a factory on the banks of the Moskva River began.

On August 1, 1871, the new factory building on Sofiyskaya Embankment began to operate. And already in the same year, the Einem factory became the largest of the five chocolate factories in Moscow. It produced almost half of the products of all Moscow enterprises, namely: 32 tons of chocolate, 160 tons of chocolates, 24 tons of “tea biscuits” (the same English biscuits) and 64 tons of crushed sugar, totaling 300 thousand rubles. (of which 246 thousand rubles accounted for chocolate).

It was a major breakthrough. I must say that Fedor Karlovich was a very good person and did a lot of charity work. For every pound of new biscuits sold, Einem donated five kopecks of silver, of which half went to charitable institutions in Moscow, and the other half to the German School for the Poor and Orphans. Big money, by the way.

The comrades paid great attention to the design of their products. The company's advertising was carried by theatrical programs, surprise sets with postcards embedded in a box of chocolates. For the factory, his own composer wrote music, and the buyer, along with caramel or chocolate, received free notes of "Chocolate Waltz", "Montpensier Waltz" or "Cupcake Gallop". In addition, exclusive candies were always sold together with special accessories - branded napkins, postcards and special candy tweezers were put into the boxes.

However, Einem began to get very sick, he had problems with his heart. He was treated more than he worked, so Geis offered to buy out his share. By the time of Fedor Karlovich's death in Berlin in 1876 (who by the way bequeathed to bury himself in Moscow, which was done), the partnership was wholly owned by Julius Geiss, who, in respect for his former business partner, did not change his name. It was Julius who was able to make the company one of the largest and most famous in the country. By the beginning of the 20th century, the Einem company owned two factories in Moscow, branches in Simferopol and Riga, several stores in Moscow and Nizhny Novgorod.

In 1896, at the All-Russian Industrial and Art Exhibition in Nizhny Novgorod, Einem products were awarded a gold medal, in 1900 the company received the Grand Prix at the World Exhibition in Paris for the assortment and quality of chocolate.

In 1913, Einem was awarded the title of supplier to the court of His Imperial Majesty. But Julius Geis himself did not live to see that day. He died in 1907 at the age of 75.
As early as the end of the 19th century, Julius Fedorovich (and Geis also completely Russified) began to attract his five eldest sons to work: Julius, Voldemar, Albert, Oscar and Karl. After the death of Julius Fedorovich, the eldest son Julius Yulievich Geis became the managing director, Voldemar Yulievich and Oskar Yulievich became directors, and Karl Yulievich became a candidate for director. Another son, Albert, was not formally a member of the board, but at the same time he was in charge of a factory in the Crimea.

By 1910, the fixed capital reached 1.5 million rubles. It consisted of a thousand shares of 5000 rubles. and two thousand shares of 500 rubles. The joint-stock company in form was in fact a family-owned enterprise - the owners of the shares were nine people from the Geys family

In July 1916, the value of the real estate of the Einem company alone amounted to 3,518,377 rubles. 88 kop. About 3,000 workers worked for the partnership. It all ended with the revolution. Geys left the country.

In 1918, the Einem factory was nationalized and renamed the State Confectionery Factory No. 1, which emphasized the leading position of the enterprise in the domestic confectionery industry. In honor of the fifth anniversary of the revolution, the factory was named "Red October", to which was added "former. Einem" until the early 1930s
Well, the brand "Red October" probably all of you know :-)

To be continued....
Have a nice time of the day.

In 1851, a small workshop for the production of chocolate and sweets was opened on the Arbat, in which only four masters worked. It belonged to the German Theodor Ferdinand von Einem, who came to Russia "to do business". During the years of the Crimean War, Einem supplied his products to the front - the profit received allowed him to expand production and transfer the factory to Myasnitskaya Street. In 1869, entrepreneur Julius Heuss joins Einem. Together they open a confectionery shop on Theater Square, order the latest steam engine from abroad, and build the first factory building on Sofiyskaya Embankment of the Moscow River.

For every pound of new biscuits sold, Einem donated five kopecks of silver, of which half went to charitable institutions in Moscow, and the other half to the German School for the Poor and Orphans. The first official record about the company "Einem. The partnership of the steam factory of chocolate, confections and tea cookies "appears in 1867 in the directory" Factory enterprises of the Russian Empire ". By this time, the company already had awards from the All-Russian Manufactory Exhibitions: bronze (1864) and silver (1865) medals. Einem produced caramel, sweets, chocolate, cocoa drinks, marshmallows, cookies, biscuits, gingerbread, glazed fruits, marmalade.

After the death of Einem in 1876, Julius Heiss took over the factory, but he did not change the name of the company, which had become popular among Muscovites.

In 1889, in connection with the expansion of production, Hayes acquired several plots on the Bersenevskaya embankment. One of the first buildings built on the new site was the production building designed by the architect A. V. Flodin. Later, according to the project of the architect A. M. Kalmykov, several more production buildings and tenement houses were erected, which formed the basis of the factory ensemble. The formation of the ensemble of the factory was completed in 1914 by joining the apartment building of the Cloth Factory, converted into garages. In total, 23 buildings were built for the Krasny Oktyabr factory on the Bersenevsky site, which became the main one.

In 1896, at the All-Russian Industrial and Art Exhibition in Nizhny Novgorod, Einem products were awarded a gold medal, in 1900 the company received the Grand Prix at the World Exhibition in Paris for the assortment and quality of chocolate. In 1913, Einem was awarded the title of supplier to the court of His Imperial Majesty.

By the beginning of the 20th century, Einem owns two factories in Moscow, branches in Simferopol and Riga, several stores in Moscow and Nizhny Novgorod. After the October Revolution of 1917, the factory was nationalized and became known as the State Confectionery Factory No. 1, formerly Einem, in 1922 it was renamed Red October, which name it has retained to this day.

During its heyday, Einem was one of the most famous brands of confectionery in the whole country. But he was remembered by many of his contemporaries for the fact that he produced a wide variety of postcards in addition to his sweets and cookies. Today, most people know the series "Moscow in the 23rd century" of eight futuristic postcards from 1914, which demonstrate how, according to the author, Moscow was to look like in the 22nd and 23rd centuries: from 2114 (card "Central Station") to 2259 (card "St. Petersburg highway").

Central Station. Winter is the same as with us 200 years ago. The snow is white and cold. Central Station of Terrestrial and Air Communications. Tens of thousands of people come and go, everything is going extremely quickly, systematically and conveniently. At the service of passengers - land and air. Those who wish can move with the speed of telegrams.

Moskvoretsky bridge. The Kremlin also adorns the ancient Belokamennaya and with golden domes presents an enchanting spectacle. Here at the Moskvoretsky Bridge we see huge new buildings of trade enterprises, trusts, societies, syndicates, etc. Against the background of the sky, the carriages of the suspended air road slide harmoniously ...

Lubyanskaya Square. Clear evening. Lubyanskaya Square. The blue of the sky is drawn by clear lines of luminous airplanes, airships and carriages of the air road. Long cars of the Moscow Metro take off from under the bridge square, which was only talked about in our presence in 1914. On the bridge over the Metropolitan, we see a slender detachment of the valiant Russian army, which has retained its form since our times. In the blue air, we spot the Einem commodity airship flying to Tula with a supply of chocolate for retail stores.

Moskva river. Lively, noisy banks of the large navigable Moscow River. Huge transport and merchant cruisers and multi-storey passenger steamships rush along the transparent deep waves of the wide commercial port. The entire fleet of the world is exclusively commercial. The military was abolished after the peace treaty in The Hague. In the noisy harbor one can see the diverse costumes of all the peoples of the globe, for the Moscow River has become a world trading port.

Petrovsky park. We are transported mentally to Petrovsky Park. The alleys are expanded beyond recognition. The ancient Petrovsky Palace has been restored, and the Museum of the Petrine era is concentrated in it. Everywhere beat, sparkling, wondrous fountains. Deprived of microbes and dust, airships and airplanes cut through completely clean air. Crowds of people in bright costumes of the 23rd century are enjoying the wondrous nature in the same place where we used to walk, great-great-great-grandfathers.

The Red Square. The Red Square. The noise of wings, the sound of trams, the horns of cyclists, the sirens of cars, the crackle of engines, the screams of the public. Minin and Pozharsky. Airship shadows. In the center is a policeman with a saber. Timid pedestrians are saved in the place of execution. So it will be in 200 years

Petersburg highway. Beautiful clear winter of 2259. A corner of the "old" rejoicing Moscow, the ancient "Yar" still serves as a place of great fun for Muscovites, as it was with us more than 300 years ago. For the convenience and pleasantness of communication, the St. Petersburg Highway has been completely turned into a crystal-ice mirror, along which graceful snowmobiles fly, gliding. Right there on small aero skids, traditional hitters and sellers of hot aero skis dart. And in the XXIII century Moscow is true to its customs

Theatre square. Theatre square. The pace of life has increased a hundred times. Everywhere lightning-fast movement of wheeled, winged, propeller and other vehicles. The Muir and Merlis Trading House, which existed as early as 1846, has now grown to fabulous proportions, and its main departments are connected with air railways. Numerous motors fly out from under the pavement. Somewhere in the distance there is a fire. We see an automobile fire brigade, which will end the disaster in a moment. Biplanes, monoplanes and many air spans rush to the fire

However, in addition to these futuristic postcards, there were many other series that were published in huge quantities and served not only to send "open letters", but also to broaden one's horizons, and are also an excellent item for collecting.

series "Game quartet"

series "Hunting in Russia"

series "On the 300th anniversary of the reign of the Romanov dynasty"

series "1812"

series "Types of peoples of the globe"

and here, for example, geographical cards depicting a map of Russia. Note that it is referred to as "Constitutional Empire". There were cards with other countries, but I did not come across them.

Well, and other very different series of postcards:

All this is now a monument to an irretrievably lost era, which reaches us in such postcards. They were published "for fun" for themselves, but it turned out that they are much more important for us as a memory of that country that we never knew ...