Crackers chip official. Fishka croutons of the Fortuna company: how snacks develop during the fashion for healthy food

Croutons "Fishka" have long and deservedly conquered the Russian buyer with their alluring rye aroma and bright tastes. Specially baked bread, thin slices in the form of plates and a unique roasting technology are the main components of Chips' success.

Own bakeries

The product is produced by the Fortuna company, which has been specializing in the production of bread snacks for 18 years. It was she who first released croutons in the form of the thinnest plates and developed a method for deep-fried bread slices. The technology is patented.

Each ingredient in the "Fishka" croutons: from flour for baking bread to spices for sprinkling, is purchased from suppliers that have been proven over the years and are of high quality. It is very important that rye-wheat bread is baked at the company's own bakeries. The recipe is built strictly according to GOST. Products have an international certificate of safety management system food products FSSC 22,000.

"Chip" in assortment

The title assortment of Fishka croutons is represented by 6 flavors: natural garlic, sour cream and onion, jelly with horseradish, cheese, bacon, crab.

Launched in 2018 new project"Chip with sauce" - croutons with an attachment of dip-pot sauce inside the package. 4 original flavor combinations have appeared in stores, reflecting global food trends: steak & barbecue; sweet thai chili & sweet and sour sauce; four cheeses & honey sauce; italian pizza& ketchup.

Now the line “Chip. Tastes of the World" with authentic tastes of dishes different countries: Japanese beef; alpine sour cream with onions; Italian pizza; red caviar and Siberian aspic with Russian motifs; garlic - with Czech.

Two grilled novelties have been released: barbecue ribs and grilled sausages.

Each buyer can choose the packaging format that is convenient for him. The product range includes packs from 40 to 500 g.

Energy source

The basis of crackers and toast "Fishka" is natural rye-wheat bread. It is baked without the use of yeast and is a source of fiber, high nutritional value and energy value. Relatively low compared to potato chips the proportion of fat makes the product attractive to people who care about their figure. 40 g pack 164 kcal. A great option for a snack on the go: tasty, satisfying, carefree.

Taste Star

People eat "Fishka" not only as a snack, but also in combination with various drinks and dishes. Favorite crackers perfectly complement salads and soups, beer and juices.

“Fishka” is not only the taste of bright spices, it is primarily the aroma of fresh rye-wheat bread, familiar in the 2000s to every child who broke off a piece of warm loaf on the way from the store.

They look like homemade fried ones, only in a modern way - with different tastes that cannot be repeated at home! For any occasion, always at hand.

To begin with, I have heard a lot about the principles of healthy eating, I follow some of them with pleasure in everyday life, but, like many other people, I have my weaknesses. For example, I allow myself products that are anathema from adherents proper nutrition, are considered almost poisonous. But I think that measure is good in everything, and even such healthy foods, like chips and crackers, will not harm your health if you use them occasionally and in small quantities.

Let's talk about crackers. Rather, now the manufacturer called them croutons, which does not change the essence, but allows the consumer's eyes to linger on the product packaging. The packaging of croutons deserves some positive epithets. Stylish, memorable, appetizing. Looking at this youth design, associations arise: drive, friendly company, fun party, vivid emotions, outdoor recreation. The product is just designed for the category of young people, so the packaging design is well chosen.

On the back of the package, the buyer sees the inscription "special series". This is a good publicity stunt, as every person wants to become the owner of something exclusive. In addition, the manufacturer very "deliciously" paints other tastes of this series. Namely:

Exotic chilli + sweet and sour sauce;

Italian pizza + ketchup;

4 cheeses + honey sauce

We open the package. Inside we see ordinary rye croutons, quite large in size and a small plastic jar with tomato sauce. There are quite a few crumbs and deformed crackers, which is a plus of the product. Minus - too large a bag, creating the illusion that there are more crackers than they actually are. But I like such a thin slice of bread for crackers.

Taste qualities. Crackers are well salted, do not bitter, do not leave an unpleasant aftertaste. The sauce is an ordinary ketchup with selected spices. There is an unobtrusive note of "smoked meats", pepper and salt in moderation. For a snack, such croutons are good even without sauce, but if the manufacturer took care and added such a "bonus", then thanks to him for that.) The share price is 33 rubles.

In Russia, 60% of the population in one form or another go in for sports and take care of their health. At the same time, the consumption of snacks that are not traditionally associated with a healthy lifestyle is growing. The company "Fortuna", a manufacturer of crackers and toast "Fishka", sees no contradictions in this. Snacks can also be quality product and not harm the health of the consumer. The main thing is the composition and taste.

What do people expect from snacks?

Human life is inevitably changing, this is reflected in the market for everyday goods. People have to do more with less time. Russian consumers used to sacrifice sports and healthy eating in favor of work. Now there is a growing demand for food convenience.

Convenience refers to the fact that food is easily digestible, not harmful to health and has a strong energy value. Consumers expect to get more out of habitual food than the closure of the conditioned feeling of hunger. Experts from the Russian branch of Nielsen came to the conclusion that snacks are best suited for this. 62% of respondents replace their traditional breakfast with them, and 52% buy snacks to increase energy. The consumption of biscuits is on the rise. On the Russian market snacks, they consistently bring a quarter of all profits.

Convenience also applies to packaging. A lot of dissatisfaction is caused by packages with “deception”, when the pack seems big, but there are not so many products in it. The manufacturer does not deceive the consumer: the weight of the goods is indicated correctly. However, tricks with visual perception play against manufacturers.

Croutons and croutons "Fishka" follow modern trends. They are comfortable, surprise, boost energy, and are made with quality ingredients. Let's consider each aspect in more detail.

Croutons "Fishka": history and technology

An old adage in marketing is that people don't buy products, they buy emotions. You can add that they still satisfy the needs. For example, in food, entertainment, recreation, and so on. In order for snacks to meet these criteria, they need to be presented to the audience correctly.

Crackers and croutons "Fishka" are easier in this respect. The brand has been operating on the market for 18 years, its popularity in the regions of Russia is 67.7%. Without the attention of the manufacturer to the quality of the final product, nothing would have happened.

Freedom, youth, adventure... Such associations are evoked by Fishka croutons due to their rich, bright taste and high quality.

Currently, in the modern consumer market, croutons are made even from cornmeal. When consumers realize this, they lose confidence in the product. When buying Fishka croutons, the customer is always sure that they are real, made from natural rye bread. Bread aroma and characteristic rye sourness are the simplest proof of this.

Classic crackers are rightly associated with drying. This is how they are made, for example, at home, but this method has a number of disadvantages. All water is removed from dried bread. It retains calories, but is easily eaten. Note: 100 g dried croutons energy value equal to 200 g of fresh bread. It is very difficult to calculate a serving and not overdo it with calories. In addition, vitamins disappear with water. Because of this, the taste of the product turns out to be meager, barely noticeable... sunflower oil. Each thin piece becomes not only golden and crispy, but tasty and nutritious. The technology is patented.

What flavors do consumers like?

The bestsellers of “Fishka” croutons with natural garlic, sour cream and onion flavors and aspic with horseradish are complemented by a special series of croutons with sauce. People like to be surprised, exceeded expectations. "Chip with sauce" - special croutons. original flavors and blisters with sauce inside each package! Italian pizza and ketchup, Steak and barbecue, Sweet Thai chili and sweet and sour sauce, Four cheeses and honey sauce. Remind full meals from a decent cafe.

In 2018, a line of toasts "Fishka" Tastes of the World appeared on the shelves. It conveys the gastronomic features of cuisines from different parts of the world. By purchasing these, you can get the most vivid impressions and escape from the gray everyday life. The range includes a line of authentic bright flavors: Russian red caviar and Siberian aspic, Japanese beef, Alpine sour cream with onions, Italian pizza and Czech garlic.

For the New Year holidays, on the eve of 2019, a limited series of festive flavors has been released: Julienne and Chicken in lingonberry sauce.

The manufacturer of crackers and toasts "Fishka" controls every stage of production. Therefore, rye-wheat bread - the basis of the product - is baked at our own bakery.

The uniqueness of the product lies in the corporate taste. He speaks about the values ​​and philosophy of the company, which honors the traditions of primordially Russian bakery, and is open to new trends and the needs of the modern customer.

Croutons "Fishka": the nuances of interaction with the audience

Provide best products in the category of snacks - the mission of the company "Fortuna". About this - on a special page of the company's website. Fortuna, together with Chip, supports youth events and activities, sponsors creative festivals and sports competitions, and is open to customers on social networks.

Croutons and croutons "Fishka" are presented on Instagram and

Croutons have been around since time immemorial. In order to save money, they were made from dried bread. By the way, they have firmly entered the army dry rations in almost all countries. Until about the 80s of the last century, these snacks were undeservedly forgotten, and instead of them, people consumed dried fish, nuts, pistachios or chips.

In the late 90s, a whole "rusk business" appeared. The first crackers began to be produced in 1998 under the name "Three Crusts". Then it made a real splash. Usually crackers were made from the remains of bread and no one perceived them as an independent snack. Then the first snacks were released with different flavors, such as mustard and horseradish, bacon, tomato, greens. The people took the know-how with a bang. These snacks have become a good snack for beer, replacing the usual salted ram.

By the way, at first they were even afraid to eat them. Among the people, the myth was firmly circulating that almost waste from bakeries is used for them and only stale bread is used. However, this is not the case. Absolutely every enterprise has quality control, and only high-quality bread is used for the production of snacks. About a million tons of crackers of various brands are produced annually in Russia. Many types of bread snacks are exported from abroad. But a large variety of such products is not always good. Why? It's simple, because manufacturers are chasing to get as much profit as possible, saving on quality.

Why crackers "Fishka"?

In supermarkets, the variety of snacks that you can buy, for example, beer, simply run up your eyes. Usually crackers are either bland or stuffed with a huge amount of the same monosodium glutamate.

Most recently, I discovered the Fishka croutons. I approach the selection of snacks carefully. After all, we are what we eat. By the way, “Fishka” was appreciated not only by me, but also by my wife. She noticed that the Fishka croutons do not get soaked in salads, remaining crispy and incredibly tasty.

Now manufacturers use almost any component, making snacks even from cornmeal, generously sprinkling their products with a bunch of harmful flavor stabilizers. But crackers "Fishka" are made from real rye bread. And this bread aroma with its inherent sourness captivates.

I learned that Fishka crackers are produced by the Fortuna company. By a special technology that differs from the standard methods of making snacks. The good news is that the manufacturer uses not only additives identical to natural ones, but also natural spices. The taste is different from any other crackers by an order of magnitude. When you open a pack of "Chips", you immediately feel the smell of bread - it's impossible to resist. I even allow children to eat them, because there are no emulsifiers and an abundance of chemicals in the recipe. The crackers remind me of those that my grandmother and I once made with my brother. I remember she cut black Rye bread, fried it in sunflower oil and rubbed it heartily with fragrant garlic or herbs. A pack of crackers "Fishka" is the most common, but inside you can find real yummy. If you just want to have a bite or a beer with good crackers, then I can safely recommend crackers of this brand, which can be bought without any problems in any city. Very deserving!

Natural ingredients and great taste

Bribes that crackers "Fishka" are made according to a special technology. They have an unusual shape - these are not standard rye bread sticks, but thin slices soaked in natural spices and oil. There are a lot of advantages for crackers “Fishka”, but I can single out the following:

• Real rye bread. Believe me, if you try these snacks at least once, you will immediately feel the difference. It feels like they are made from quality bread.
• A wide variety of shapes and flavors. You can choose croutons, ordinary crackers, wheat crackers.
• Fortuna croutons are fried in excellent sunflower oil. You will not experience an unpleasant rancid taste. Often manufacturers sin by using low-quality oil. Previously, I often suffered from heartburn, but I was surprised to note that I could eat two packs of these crackers without any problems.
• Bright tastes. There are series with flavors of garlic, cheese, natural spices, salmon, bacon. Therefore, a lover of crispy snacks will have something to choose from. They have a unique shape, chew well, they are comfortable to hold due to the shape in the form of a thin plate.

Domestic manufacturer. No, it’s not that I don’t trust imported manufacturers, but, as practice shows, one should not expect natural ingredients from foreign food products, unlike Fishka crackers.

Finally, I would like to personally add about my favorite taste. I most often choose crackers with garlic from the Fortuna company. They are most similar to grandmother's garlic croutons, which are fried in oil. Traditional black rye bread is cut into slices, then fried in oil, sprinkled with salt, and fragrant garlic and garlic powder are added to the croutons.

As the manufacturer assures, all snack products undergo full quality control. Simplicity captivates, as there is nothing superfluous in these crackers. And this is very good. Honestly, I confess to you that I have not eaten anything tastier among the snacks on the market today. The package is quite large, it weighs about 130 grams, and it is enough for two, sometimes I can’t even handle it alone. Therefore, if you want to crunch from the heart, then be sure to buy yourself these crackers. I think you will definitely like them. Personally, I have long been their devoted fan. I often take them to work or have a snack with beer on the weekends. I provide live photos of crackers and packs.